TURF Analysis stands for Total Unduplicated Reach and Frequency. We are aiming to help marketing and research professionals use this methodology more often to get better results. It can be used to find the right product combos, optimize your marketing campaigns, find the right place for your content and even to predict the marketshare your company can gain. The TURF Analysis Playbook is a webinar to help you maximize your reach and just the playbook you need to start winning what is rightfully yours. Agenda: What is TURF Analysis? When Should You Use It? How Do You Set it Up? What Results Do You Get? Live Q&A With Our Presenter

2. Survey Analytics
We help companies listen
Enterprise Research Platform
Full suite for creating surveys, sending email
invitations, and analyzing survey data
Online, mobile, off-line fielding apps, panel,
respondents sample, and more
Presenter:
Esther LaVielle
VP of Client Services
5 Years with Survey Analytics
7 Years in Market Research
“When I’m not working I enjoy
being in nature, traveling,
cooking new recipes, eating
and trying out new restaurants
and food trucks around
Portland, OR and hanging out
with my dog, Cooper.”

3. 30 Minute Agenda
What is TURF &
When to
Supplement
Research +
Marketing Efforts
How to program
TURF Analysis for
Best Results
*Registrants will receive a copy of our
TURF Analysis Guide After presentation
An Example TURF
Analysis Study in
Action
Live Demo and
Q & A

5. Total Unduplicated Reach & Frequency
• Total: Complete or Absolute
• Unduplicated: Unique
• Reach: Number of people reached at least once
• Frequency: Total number of times a person was reached
Market
Potential
Originally
devised for
analysis of
media
campaigns
Optimal
Product Line
Product &
Services

6. When To Use TURF
Thinking about
selling new line
of products or
services?
Where to place
ads to reach
your target
consumers
within a
budget?
Where to spend
money on
products within
a line to meet
demand?
Do you have any
multi-select
question types
in your survey?
Need to estimate
market potential or
reach potential, include
TURF Analysis!
Have a multi-select
question type in survey,
add TURF Analysis!

8. 3 Steps To Program TURF
Identify what areas of
your project you want
to run a TURF on
Create multi-select
questions based on
areas for research
Program survey in
Survey Analytics

9. How To Analyze TURF Data
2 WAYS
Analysis - Calculates Unduplicated Reach & Frequency
Offers reach % or market share
Use this option to calculate reach for a set of
alternatives
Simulator - Runs through Every Possible Combination
Output shows the optimal REACH
for a limited set of choices

10. How To Analyze TURF Data
Price Modeling
• Assign "Cost" or
"Price" for each of the
options, and also
specify a "Budget”
• Simulates every
possible combination
that falls within the
budget. Optimum
configurations for the
maximum reach
Line Optimization
• Minimum Reach % that
you need to achieve
• What’s the cheapest
way to hit that
number? Run this and
find out

11. Add photo here

12. TURF In Action – Sports Study
Add photo here

13. TURF In Action – Sports Study
Add photo here

14. TURF In Action – Sports Study
Add photo here

15. TURF In Action – Sports Study
Add photo here

16. TURF In Action – Live Demo

17. Want to get started on TURF today?
Call: 800-326-5570
sales@surveyanalytics.com
Esther.rmah@surveyanalytics.com