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How To Write A Press Release
 

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How To Write A Press Release

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A press release is simply an announcement prepared for distribution to the media. It is a fantastic way to generate tons of free publicity. Press release distribution helps you create buzz, increase ...

A press release is simply an announcement prepared for distribution to the media. It is a fantastic way to generate tons of free publicity. Press release distribution helps you create buzz, increase online visibility, and drive website traffic. The purpose of a press release is to provide accurate information to reporters and journalists and by doing so, they are more likely to take interest and consider it as a story idea. They are normally written in third person and strive to demonstrate the newsworthiness of a particular person, event, service or product.

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How To Write A Press Release Presentation Transcript

  • 1. How to Write aPress Release
  • 2. Stay Informed Join our E-Club http://bit.ly/SNMe-club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients.Visit and Like our Facebook page http://on.fb.me/KFujSu Go ahead - post your Social Media & WordPress questions and get answers in real time.
  • 3. It Starts With Passion There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  • 4. Writing a Press Release A press release is simply an announcement prepared for distribution to the media. It is a fantastic way to generate tons of free publicity. Press release distribution helps you create buzz, increase online visibility, and drive website traffic. The purpose of a press release is to provide accurate information to reporters and journalists and by doing so, they are more likely to take interest and consider it as a story idea. They are normally written in third person and strive to demonstrate the newsworthiness of a particular person, event, service or product.
  • 5. Writing a Press Release There are several sections of the press release- each equally important. We will outline these in the next slides. • Headline (and Subhead) • Body -Communicate the 5 Ws (and the H) clearly. (Who, What, When, Where, Why and How) -If possible, include a link to an online copy of the same release. -Add info about the company & contact information. • End the release with three # symbols
  • 6. Press Release Sample View Supernova Media’s Press Release here: HEADER INFO: FOR IMMEDIATE RELEASE: Logo: Contact Company: Contact Person: Company Name: Phone Number: Email Address: Website URL:
  • 7. Press Release Sample <HEADLINE> If your headline fails, your press release will never see the light of day, the reporter will put it in his read later pile and probably never read it later. He’s not interested in helping you make money or driving visitors to your site, hes looking for a story that will be interesting to his readers. He wants to know only the info that will help him craft a good story, not a bloated story about how great your customer service is. <SUBHEAD> Subheads are extremely useful tools, yet usually overlooked by press release writers. It’s another opportunity to pull readers in and give them an idea of your angle on the story.
  • 8. Press Release Sample<City>, <Province>, <Date> - The first paragraph. Beginyour press release with the who, what, when, where, whyand how of the story. It should read easily and give theaudience or the reporter a good idea of what’s to come.Next, the balance of the press release serves to back upwhatever claims were made in the lead and headline. Providesome background information on the product or service.Make sure to write your release in terms that readersconsumers, your target audience, and the general public willunderstand. (ie: Do not use industry terminology, and providedefinitions that readers might not know about or understand).
  • 9. Press Release Sample [Continued] Use enough supporting material to make your case, and to demonstrate that, whatever angle youre promoting, it wasnt something you slapped together carelessly. It is good practice to keep a log of all of your press releases housed on your own website, and it’s a great idea to provide and include this link in your release. This also gives you the opportunity to add a great picture that supports your story. Your text should intrigue the reader to find out more, visit your website, contact you for more information, recommend your product to a friend, or sell your product to management. Supernova Tip: Write a blog about your news release and link back to your blog in the press release.
  • 10. Press Release SampleABOUT <COMPANY>The final paragraph should be a brief description of yourcompany and the products and services it provides. Include asummary of other products and services your provide, and abrief history of the company. Many businesses already haveprofessionally written brochures, presentations, businessplans, etc. That introductory text can be put here. If your pressrelease is really newsworthy, reporters would surely like moreinformation or would like to interview key people associated withit so be sure to include "For more information, contact: " as thelast sentence. The contact details must be limited and specificonly to the current press release.-### (This is a journalistic standard)
  • 11. Press Release Tips • Stay away from phrases like "breakthrough", "unique", "state-of-the-art", etc. • Make sure you wait until you have something with enough substance to issue a release. • Always write it from a journalists perspective. Never use "I" or "we" unless its in a quote. • Shorter is better. If you can say it in two pages, great. If you can say it in one page, better. • Read lots of good newspaper writing, such as the New York Times or the Washington Post to get a feel for the style. • Avoid excessive use of adjectives and fancy language.
  • 12. Press Release Tips The next time you are tasked with writing one for your company, have no fear, the basic rules are clear: useful, accurate and interesting information portrayed within the set journalistic guidelines.
  • 13. Our ServicesBeing Passionate comes easy when you genuinely enjoywhat you do. We offer an array of services at SupernovaMedia but here’s what we do best:• Web Design & Hosting• Social Media Training & Consulting• Mobile Marketing• Email Marketing• Branding• Virtual ToursWe know that your success is our success. Contact Us
  • 14. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel