A press release is simply an announcement prepared for distribution to the media. It is a fantastic way to generate tons of free publicity. Press release distribution helps you create buzz, increase online visibility, and drive website traffic. The purpose of a press release is to provide accurate information to reporters and journalists and by doing so, they are more likely to take interest and consider it as a story idea. They are normally written in third person and strive to demonstrate the newsworthiness of a particular person, event, service or product.