www.songdew.com since its launch has become th elargest music network in India. More than 15K artists from India alone are using the site to promote their music, their events and also to engage with music lovers. Free The Music is a unique initiative by Songdew to provide a platform to select artists to put their career on fast track !For any queries pls write on contact@songdew.com

1. MUSIC
LIBERATES
YOU.
HOW
ABOUT
RETURNING
THE
FAVOUR?

2. Sheela,
Munni,
Fevicol,
Vodka
from
films
have
been
dominaJng
the
music
industry
in
India

3. The
journey
of
Indian
Ocean,
the
iconic
band,
helps
understand
the
challenges
for
non
filmi
music
in
the
country

4. “We
went
from
one
music
company
to
another
music
company..we
used
to
stand
outside
their
office
looking
like
a
watchman”
1993
Struggle
to
get
label
to
release
music
Shaleen,
founding
member
Indian
Ocean

5. “..yeh
hamara
marke@ng
plan
hai.
.
.plan
bahut
bada
bada
bheja
par
kuch
nahin
hua..”
1993
When
you
get
label,
no
marke@ng
is
done
Rahul
Ram,
Indian
Ocean

6. “It
was
biCer
sweet
experience..album
nikla
..magar
kuch
hua
Nahin”
1993
Album
gets
released
but
nothing
changes
in
absence
of
buzz
Rahul
Ram,
Indian
Ocean

7. “humko
laga
halla
machega
..shows
milengey
…kuch
nai
mila”
1993
This
also
means,
no
invites
for
gigs
to
bands

8. “..Indian
ocean
is
not
giving
him
any
money
…and
there
is
no
hope
also..”
(on
Shaleen
leaving
the
band
)
1993
Disappointment
acts
as
catalyst
to
disintegra@on
of
bands
Asheem,
Founder
Indian
Ocean

9. “sabka
zindagi
thoda
daama
dol
sa
hai..umar
ho
gai
hai
hai
28-­‐30
ki
magar
kuch
ho
nahi
raha
hai”
Those
who
stay
have
long
struggle
ahead
of
themselves
1993
Rahul
Ram,
Indian
Ocean

10. Unfortunately
,
nothing
much
has
changed
since
1993.
In
fact
it
has
become
even
more
difficult
to
take
music
as
career
(
outside
filmi
music
)
o Labels
do
not
support
o No
markeJng/
promoJon
o No
opportuniJes
for
Gigs
o No
support
in
shaping
the
career

11.
You
don’t
have
exposure
You
don’t
have
big
audience
Your
voice
is
not
heard
Your
music
is
@ed
down
by
stereotypes,
bigots
and
plenty
more
People
are
looking
for
good
music,
but
they
are
listening
to
Same
genres
and
the
same
ar@sts.
They
don’t
know
your
music
exists

12.
Presen@ng
Free
The
Music
(
Season
2
)

13.
Free
The
Music
(
Season
1
)
Music
of
6
Bands
was
launched
in
Aug
2013

14. Engagement
Opportuni@es
on
Songdew
An
exclusive
microsite
hosted
on
Songdew

15. PromoJon
on
Facebook/YouTube

16. PromoJon
on
Twi[er

17. LisJng
of
Events

18. Global
DistribuJon
in
200+
Stores

19. Launch
of
FTM
Awards

20. Partners
in
Movement

21. Journey
Journey
Beyond
Free
The
Music

22. Journey
Beyond
Free
The
Music

23.
Journey
Beyond
Free
The
Music

24. What
Makes
FTM
a
Unique
IniJaJve
It
is
NOT
about
discovering
talent
as
is
being
done
by
so
many
iniJaJves
It
is
about
giving
a
never
before
opportunity
to
arJsts
to
help
them
make
their
music
famous
and
put
their
career
on
fast
track
,and
connecJng
music
lovers
with
the
New
Music.
For
selected
ar@sts
,
FTM
will
release
album,
make
music
video
,
Organise
live
shows
@
best
venues
,
promote
every
aspect
of
their
work
in
wholis@c
manner.
In
fact,
we
will
manage
their
career
for
three
years
to
ensure
that
they
get
support
on
every
step
during
their
journey
to
fame.

25. Free
The
Music
(
Season
2
)
Taking
the
legacy
of
FTM
Season
1
forward
Bigger
&
Be(er

26. Free
The
Music
–
AcJvity
Plan
Stage
1
:
InviJng
Talented
Musicians
&
SelecJng
5
Bands/
ArJsts
who
have
disJnct
music
and
have
potenJal
to
become
BIG
Stage
2:
Launching
Their
Music
and
Making
Them
Famous

27.
Stage
1
:
SelecJon
of
5
FTM
Season
2
ArJsts
We
will
promote
this
as
one
of
the
life
@me
opportunity
and
,
hence,
people
will
have
to
request
for
invites
to
fill
in
their
nomina@on.
Any
music
lover
could
also
request
for
invite
to
be
sent
to
a
band
he/she
feels
deserves
to
be
part
of
FTM
At
the
end
of
ac@vity
Songdew
in
associa@on
with
one
of
the
top
bands/musician
in
India
would
select
5
Ar@sts/Bands
to
feature
as
FTM
ARTISTS

28. AcJvity
Period
:
30
days
PromoJon
Approach
:
Songdew
,
Social
Media
,
Digital
Media
(
Paid),
PR
Ac@vi@es
by
media
partners
(
FM
Radio,
TV
,
Internet
Radio,
Digital
Cable,
Leading
News
Paper
)
Buzz
by
College
Ambassadors
(
90
college
ambassadors
in
3
ci@es
)
Promo@on
through
FTM
Wagon
in
2
ci@es
Tools
To
Promote
Banners,
Emailers,
Press
Releases,Blogs,Ar@cles,
Leaflets,
Posters
Video
Blog
by
Well
known
Bands
asking
people
to
Join

29. Ground
AcJvity:
In
2
si@es
we
intend
to
create
FTM
wagon
and
take
the
same
to
prominent
places
in
city
for
2
days.
FTM
Ar@sts
from
Season
1
will
perform
on
the
wagon.
The
objec@ve
of
the
ac@vity
is
to
create
buzz,
ask
people
to
nominate
any
band/
musician
they
like
and
also
build
credibility
of
the
concept
by
showcasing
some
outstanding
music
from
FTM
ar@sts
from
Season
1.

30. Stage
2
:
Launching
Music
&
Stars
of
Tomorrow
We
shall
launch
the
5
selected
ar@sts/bands
by
making
global
release
of
their
music
and
promo@ng
their
work
and
profile
on
specifically
designed
microsite.
We
shall
also
create
interes@ng
Music
Videos
for
all
the
ar@sts
(
5
)
The
microsite
will
have
interes@ng
content
for
music
lovers
to
engage
with
Released
Music
Music
Video
Video
Blogs
by
Ar@sts
(
3
blogs
by
each
ar@st
)
Ac@vi@es
around
sharing
tracks,
twee@ng
etc
to
get
passes
of
the
events
/merchandising
and
prizes
Event
Schedule
Images
from
Gigs

31. AcJvity
Period
:
60
Days
PromoJon
Approach
:
Songdew
,
Social
Media
,
Digital
Media
(
Paid),
PR
Ac@vi@es
by
media
partners
(
FM
Radio,
TV
,
Internet
Radio,
Digital
Cable,
Leading
News
Paper
)
Buzz
by
College
Ambassadors
(
90
college
ambassadors
in
3
ci@es
)
Gigs
in
Colleges
&
Prominent
Venues
Tools
To
Promote
Banners,
Emailers,
Press
Releases,
Blogs,Ar@cles,
Tracks,
Music
Videos,
Music
Blogs

32. AcJvity
Period
:
60
Days
Gigs
Plan
Other
than
the
FTM
Wagon
tour
in
stage
1
,we
have
total
of
11
Gigs
in
3
ciJes
during
the
stage
2
-­‐
launch
acJvity
period.
Out
of
this
5
Gigs
will
be
in
Colleges/
outdoor
venue
and
6
in
prominent
clubs
in
these
three
ciJes

33. Add
Ons
to
Make
FTM2
Big
&
Be(er
Brand
Ambassador:
We
will
have
one
of
the
top
bands/musician
in
India
(
eg
Indian
Ocean,
Parikrama)
to
be
associated
during
the
campaign
as
the
face
of
the
ac@vity.
o In
the
first
phase,
we
will
feature
them
in
video
blogs
and
all
the
communica@ons
invi@ng
ar@sts
to
nominate
themselves.
o In
the
second
phase,we
will
have
them
(
complete
band
or
few
members
)
in
every
Gig
collabora@ng
with
the
FTM
ar@sts.
This
will
create
more
buzz
for
the
Gigs

34. Add
ons
to
Make
FTM2
Bigger
&
Be(er
Keep
The
Flame
Alive
We
will
use
concept
like
Keep
The
Flame
Alive
to
have
music
lovers
interest
in
the
ac@vi@es
and
also
provide
tools
to
FTM
ar@sts
to
engage
with
their
fans.
We
will
have
digital
flame,
on
microsite,
mobile
and
on
backdrop
of
every
gig
for
every
ar@st.
Fans
could
make
the
Flame
glow
more
with
more
ac@vi@es
for
an
ar@st
(
sharing
track,
video
,
twee@ng
etc.
)
They
will
get
gra@fica@on
for
doing
these
ac@vi@es.

35. Add
ons
to
Make
FTM
Bigger
&
Be(er
College
Ambassadors
We
will
appoint
90
college
ambassadors
in
3
ci@es
to
create
buzz
amongst
the
students.
The
college
ambassadors
will
not
only
be
ac@ve
in
social
media
but
will
l
also
create
opportuni@es
in
select
colleges
for
bands
to
do
informal/formal
jams.

36. Add
ons
to
Make
FTM
Bigger
&
Be(er
FTM
Awards
To
build
the
equity
of
FTM
imita@ve
and
also
to
bring
all
the
key
bands/
ar@st
in
a
city
on
one
stage,
FTM
awards
will
Be
given
to
all
the
Indie
ar@sts
who
have
made
significant
contribu@on
with
their
work
in
the
area.
We
had
tried
this
last
year
in
one
city
and
had
received
tremendous
response.
We
will
do
this
in
three
ci@es
this
@me
and
present
trophies
to
30
top
musicians
from
these
ci@es.

37. Add
ons
to
Make
FTM
Bigger
&
Be(er
Focus
on
Mobile
The
number
of
smart
phones
is
increasing
rapidly
and
people
are
accessing
content
more
and
more
through
mobile
Hence,
there
will
be
focus
on
using
mobile
site/
applica@on
aggressively
all
through
out
the
campaign
.

38. Add
ons
to
Make
FTM
Bigger
&
Be(er
Music
Videos
Music
videos
are
one
of
the
important
tools
to
promote
the
music.
We
will
engage
with
some
of
the
young
n
crea@ve
minds
to
get
innova@ve
music
videos
for
ar@sts
with
poten@al
to
go
viral.
The
live
coverage
of
Gigs
will
be
telecast
on
web
post
produc@on
and
will
be
promoted
via
youtube
and
other
channels
.

39. Brand
IntegraJon
o
Prominently
across
all
pages
on
microsite
and
on
mobile
o In
all
the
promo@onal
material
including
emailers,
banners,
video
blogs
o On
all
the
CD
covers
o In
all
the
digital
thumbnails
which
will
be
distributed
by
200+
stores
across
the
globe
o On
trophy
design

40. Brand
IntegraJon
o In
Five
Music
videos
:
Opportunity
to
integrate
brand
in
innova@ve
way
while
crea@ng
five
music
videos
o Prizes/Merchandising
o Innova@ons
:
we
will
have
brand
engagement
in
interes@ng
and
innova@ve
manner
across
the
site
and
on
mobile.

41. PromoJon
of
the
AcJvity
o
As
is
men@oned
earlier,
there
will
be
aggressive
promo@on
through
o Songdew
o SEM
o Road
Shows
o College
Ambassadors
o Social
Media
Networks
o Media
of
Partner
Networks
(
Radio
City,
Hindustan
Times
,GTPL-­‐Hathways,
Yupp
TV,
9X
O
have
already
given
in
principle
consent
to
support
the
ini@a@ve
)

42. Thank
you