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Sunder Madakshira
Sunder Madakshira

Presentation on How to make marketing a Strategic function. Presented as Keynote at the NASSCOM Marketing Forum at Chennai on 6th Dec 2016

Marketing
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The Seashell Network Sunder Madakshira Head Marketing, EdgeVerve 1
IBM Cmo Study 2
World is changing faster than ever before
Litmus tests – Is Marketing strategic? Litmus tests – Is Marketing strategic? 4
Are YOU being Strategic? 5
Litmus tests – Is Marketing strategic? Are you a part of the Strategy meetings 6
Litmus tests – Is Marketing strategic? Do you know the top 3 CEO expectations 7
Litmus tests – Is Marketing strategic? What ‘tasks’ are you called to perform? 8
How do you measure and communicate marketing performance? 9
“Marketing for Non-marketing managers” 10
We live in an under communicated world 11
Being a Linchpin 12
Do you reflect your brand? 13
Can you tell stories? 14
Customer experience 15
Managing Paradoxes Authenticity Vs Perception Creativity Vs Metrics
Summary Marketing needs to move fast Think Business, Less Channels Recreate beliefs
Open House topics
Thank You Twitter: @sundermp Email:sunder_mp2000@yahoo.com Weblog: madakshira.com 19

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