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Advertising	expenditure	in	million	euros
550.7
414
399.8
372
313.6
271.3
265.1
248
241.2
225.2
204.3
200.1
196.2
182
178
176.5
171.3
166.8
152.8
147.2
143.5
140.9
135.6
134.4
130.5
Advertising	expenditure	of	the	leading	25	advertisers	in	Germany	in	2013	(in
million	euros)
Quellen::
Nielsen;	ZAW
©	Statista	2015
Procter	+	Gamble
Ferrero
L’Oréal
Media-Saturn
Axel	Springer
Telekom
Unilever
Lidl
Volkswagen
Beiersdorf
Henkel	(Laundry	&	Home	Care)
McDonald's
Microsoft
Sky
Vodafone
Rewe
Henkel	(Beauty	Care)
Edeka
Gruner	+	Jahr
Daimler
Audi
Reckitt	Benckiser
Dr.	Oetker
RTL
Ford
0 100 200 300 400 500 600
Additional	Information:
Germany;	Nielsen;	2013
Statistic id383693 advertisers-with-highest-advertising-expenditure-in-germany-2013 (2)

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