Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing And Advertizing Stratergies

623 views

Published on

  • Be the first to comment

  • Be the first to like this

Marketing And Advertizing Stratergies

  1. 3. <ul><li>Problem Definition. </li></ul><ul><li>Goulden Report. </li></ul><ul><li>Analysis. </li></ul><ul><li>Sales Forecasting and annual turnover. </li></ul><ul><li>Proposed Marketing strategies. </li></ul><ul><li>Proposed Marketing Models. </li></ul><ul><li>Economic Model: Oligopolistic models. </li></ul><ul><li>vision for 6 sigma model at production level. </li></ul><ul><li>Findings and Recommendations </li></ul>
  2. 4. <ul><li>The World Markets </li></ul><ul><li>And </li></ul><ul><li>Manufacturers of Transformers </li></ul><ul><li>2005 - 2010 </li></ul>75 Updown Hill, Windlesham, Surrey GU20 6DS, United Kingdom Email: info@gouldenreports.org Web site: www.gouldenreports.org
  3. 5. <ul><li>Top Producers. </li></ul><ul><li>Top Manufactures. </li></ul><ul><li>Top Importers. </li></ul><ul><li>Top Exporters. </li></ul>
  4. 9. <ul><li>Russia </li></ul><ul><li>Egypt </li></ul><ul><li>India </li></ul><ul><li>Nigeria </li></ul><ul><li>Israel </li></ul><ul><li>Germany </li></ul><ul><li>USA </li></ul>
  5. 10. <ul><li>Demand for distribution transformers of range 500 Kv to 500MVA is maximum . </li></ul><ul><li>Utilization Organization is the sector which is having maximum demand for transformer. </li></ul><ul><li>Synthetic fluid is the problem for manufacturers </li></ul><ul><li>World transformer market is a oligopolistic market. </li></ul>
  6. 12. Sno. yr sales 1 2002 1287089558 2 2003 1871025518 3 2004 2792867086 4 2005 5042207577 5 2006 7303762099
  7. 13. <ul><li>Explanation of making of model </li></ul>
  8. 19. Offering Mix COMPANY PRODUCT SERVICES PRICES SALES PROMOTION ADVERTISING SALES FORCE PUBLIC RELATIONS DIRECT MAIL.TELEMARKETING&INTERNET PROMOTION MIX DISTRIBUTION CHANNELS TARGET CUSTOMERS
  9. 21. Advertising Mix <ul><li>Media </li></ul><ul><li>Reach, </li></ul><ul><li>Frequency, </li></ul><ul><li>impact </li></ul><ul><li>Major media </li></ul><ul><li>types </li></ul><ul><li>Specific media </li></ul><ul><li>vehicles </li></ul><ul><li>Media timings </li></ul><ul><li>Geographical </li></ul><ul><li>media allocation </li></ul><ul><li>Mission </li></ul><ul><li>Sale goals </li></ul><ul><li>Advertising Objectives </li></ul><ul><li>Money </li></ul><ul><li>Factors to consider </li></ul><ul><li>Stage in PLC </li></ul><ul><li>Market share </li></ul><ul><li>(15.41%) & </li></ul><ul><li>Consumer base </li></ul><ul><li>Competition with </li></ul><ul><li>Clutter </li></ul><ul><li>Advertising </li></ul><ul><li>Frequency </li></ul><ul><li>Product </li></ul><ul><li>Substitutability </li></ul><ul><li>Message </li></ul><ul><li>Message generation </li></ul><ul><li>Message evaluation & selection </li></ul><ul><li>Message execution </li></ul><ul><li>Social responsibility </li></ul>Measurement Communication impact Sales impact
  10. 22. <ul><li>Informative Advertising. </li></ul><ul><li>Persuasive Advertising. </li></ul><ul><li>Reminder Advertising. </li></ul><ul><li>Reinforcement Advertising. </li></ul>
  11. 25. MC A MC B MC=MC A + MCB D AR MR O Q1 Q2 Q A COST/ REVENUE OUTPUT E CARTEL SYSTEM GRAPH FOR PRICING
  12. 27. - 1 2 3 4 5
  13. 28. <ul><li>(a) The stores are full, but necessary items not available </li></ul><ul><ul><ul><ul><ul><li>WHY? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>(b) Personnel are sitting idle </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>WHY? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>(c) Shortage of technical personnel </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>WHY? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>(d) Transport not available to carry items </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>WHY? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>(e) Repair work is taking too long </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>WHY? </li></ul></ul></ul></ul></ul>WHY WHY WHY WHY WHY
  14. 30. <ul><li>MIS </li></ul><ul><li>MDSS </li></ul><ul><li>MR Model </li></ul>

×