More Related Content Similar to Diffusion and adoption of innvoation (20) Diffusion and adoption of innvoation3. 1. Nature of diffusion: continuous, Dynamically
continuous or discontinuous innovation.
Factors affecting diffusion
4. 2. Methods of communication: formal or
informal methods.
Factors affecting diffusion
5. 3. The social environment: type of society,
community, social class etc.
Factors affecting diffusion
6. 4. The time dimension: the time period of
diffusion.
Factors affecting diffusion
17. • Stage of ignorance to stage of knowledge.
• Aware but neutral.
18. • Actively interested in collecting information
about product attributes.
• If not clear, then more information.
20. • Ready to give a try, confused about
permanent adoption.
• Want to match actual working with learned
facts.