WHY THE WORLD NEED SUPERMAN BY LOIS LANE

WHY THE WORLD NEED SUPERDESIGNER Presented by M. Rizki Suluh Adi 9 April 2006

Ad agency Spesialisasi Skill Team artist, writers, media analyst, researchers, dan skill spesifik lainnya Pengalaman

Spesialisasi Skill

Team artist, writers, media analyst, researchers, dan skill spesifik lainnya

Pengalaman

Tipe Ad Agency Full Service Agencies Ful range of marketing, communication and promotion services Planning, creating and producing Non ad service: strategic market planning, slaes promotions, direct marketing and interactive capabilities, package design, PR, publicity, etc Account Services Link between ad agency and its client One or more account executives as liaison AE is responsible for understanding the advertiser’s marketing and promotions need and interpreting them to agency personnel. Coordinates in planning, creating and producing ads. AE presents agency recommendations and obtain client apporval

Full Service Agencies

Ful range of marketing, communication and promotion services

Planning, creating and producing

Non ad service: strategic market planning, slaes promotions, direct marketing and interactive capabilities, package design, PR, publicity, etc

Account Services

Link between ad agency and its client

One or more account executives as liaison

AE is responsible for understanding the advertiser’s marketing and promotions need and interpreting them to agency personnel. Coordinates in planning, creating and producing ads.

AE presents agency recommendations and obtain client apporval

Its more ? Pergeseran dari media tradisional ke daerah lain marketing communication : direct marketing, pr, sales promotion, event sponsorship Subdivisi mengalahkan profit divisi lainnya IMC mulai diperkenalkan Leo Burnett, Fallon McElligott, …

Pergeseran dari media tradisional ke daerah lain marketing communication : direct marketing, pr, sales promotion, event sponsorship

Subdivisi mengalahkan profit divisi lainnya

IMC mulai diperkenalkan

Leo Burnett, Fallon McElligott, …

IMC Spread outs Burnetters were expected to interact with clients not as advertising specialist who happened to know about sales promotion, direct marketing, or public relations but as generalists able to work with a variety of integrated marketing tools.

Burnetters were expected to interact with clients not as advertising specialist who happened to know about sales promotion, direct marketing, or public relations but as generalists able to work with a variety of integrated marketing tools.

Adapt or die While traditional agencies have been preaching integrated marketing for years, many have not been really practicing it. However, these agencies are realizing they must alter their course if they plan to be competitive in the future. They are retraining their staffers in the use and best practices of various IMC tools and getting them, at long last, to focus on total communications solutions to their client’s businesses.

While traditional agencies have been preaching integrated marketing for years, many have not been really practicing it. However, these agencies are realizing they must alter their course if they plan to be competitive in the future. They are retraining their staffers in the use and best practices of various IMC tools and getting them, at long last, to focus on total communications solutions to their client’s businesses.

Tipe Agency lain Creative Boutique Only Creative Services Client’s desires to use only the creative talent of an outsider while maintaining other functions internally. Media Buying Services

Creative Boutique

Only Creative Services

Client’s desires to use only the creative talent of an outsider while maintaining other functions internally.

Media Buying Services

The role of Digital Artist Spearheading the company Interpreting the client’s needs More and more complex and integrated roles are needed

Spearheading the company

Interpreting the client’s needs

More and more complex and integrated roles are needed

Creative sparks Mood management Knowledge Skill Time

Mood management

Knowledge

Skill

Time

Weapon of choice Brainware Hardware Pencil and paper Going digital Software Underwear Google and Wikipedia

Brainware

Hardware

Pencil and paper

Going digital

Software

Underwear

Google and Wikipedia

Software Graphic & Illustration – Adobe Photoshop – Adobe Illustrator – Macromedia Freehand – CorelDraw Web Design – Macromedia Dreamweaver – Macromedia Fireworks – Macromedia Flash

Graphic & Illustration

– Adobe Photoshop

– Adobe Illustrator

– Macromedia Freehand

– CorelDraw

Web Design

– Macromedia Dreamweaver

– Macromedia Fireworks

– Macromedia Flash

Software Multimedia Authoring – Macromedia Director – Macromedia Authorware – Macromedia Flash Multimedia Presentation – Macromedia Flash – Microsoft Powerpoint – Adobe Acrobat

Multimedia Authoring

– Macromedia Director

– Macromedia Authorware

– Macromedia Flash

Multimedia Presentation

– Macromedia Flash

– Microsoft Powerpoint

– Adobe Acrobat

Software Digital Video – Adobe Premiere – Ulead Media Studio – Avid DV Xpress – Apple Final Cut Pro Visual Effects – Adobe After Effects – Discreet Combustion – Eyeon Digital Fusion

Digital Video

– Adobe Premiere

– Ulead Media Studio

– Avid DV Xpress

– Apple Final Cut Pro

Visual Effects

– Adobe After Effects

– Discreet Combustion

– Eyeon Digital Fusion

Software 3D Animation – Autodesk 3ds max – Autodesk Maya – Newtek Lightwave 2D Animation – Macromedia Flash – Adobe After Effects

3D Animation

– Autodesk 3ds max

– Autodesk Maya

– Newtek Lightwave

2D Animation

– Macromedia Flash

– Adobe After Effects

Multimedia Elements Background Windows and panels Buttons and controls Images Video Text Sound and Music Animation

Background

Windows and panels

Buttons and controls

Images

Video

Text

Sound and Music

Animation

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