Uneak White's Personal Brand Exploration Presentation
Mis intro
1. Information Systems
Why Do People Need Information?
Individuals - Entertainment and
enlightenment
Businesses - Decision making, problem
solving and control
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2. Data, Information,
and Systems
Data vs. Information
Data
A “given,” or fact; a number, a statement, or a
picture
Represents something in the real world
The raw materials in the production of
information
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3. Information
Data that have meaning within a context
Data in relationships
Data after manipulation
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4. Data, Information,
and Systems
Data Manipulation
Example: customer survey
Reading through data collected from a customer
survey with questions in various categories would
be time-consuming and not very helpful.
When manipulated, the surveys may provide
useful information.
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5. Data, Information,
and Systems
Generating Information
Computer-based ISs take data as raw material,
process it, and produce information as output.
Figure 1.1 Input-process-output
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6. Data, Information,
and Systems
What Is a System?
System: A set of components that work together to
achieve a common goal
Subsystem: One part of a system where the products
of more than one system are combined to reach an
ultimate goal
Closed system: Stand-alone system that has no
contact with other systems
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Open system: System that interfaces with other
8. Data, Information,
and Systems
Information and Managers
Systems thinking
Creates a framework for problem solving and
decision making.
Keeps managers focused on overall goals and
operations of business.
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10. Data, Information,
and Systems
The Benefits of Human-Computer Synergy
Synergy
When combined resources produce output that
exceeds the sum of the outputs of the same
resources employed separately
Allows human thought to be translated into
efficient processing of large amounts of data
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12. Data, Information,
and Systems
The Four Stages of Data Processing
Input: Data is collected and entered into computer.
Data processing: Data is manipulated into
information using mathematical, statistical, and other
tools.
Output: Information is displayed or presented.
Storage: Data and information are maintained for
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13. Why Study IS?
Information Systems Careers
Knowledge Workers
Systems analyst, specialist in enterprise resource planning
(ERP), database administrator, telecommunications specialist,
consulting, etc.
Managers and non-managers
Employers seek computer-literate professionals who know
how to use information technology.
Computer Literacy Replacing Traditional
Literacy
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Key to full participation in western society