Summary presentation of key lessons from Fast Web Formula 3 internet marketing conference produced by Suellen Hughes, www.thekickstartbiz.com

1. a y1
D
Growing Business Online
Industry Leading Experts Share Top Success Tips
Produced by Suellen Hughes, Chief Kickstarter at http://thekickstartbiz.com

2. a y1
D
Growing Business Online
Industry Leading Experts Share Top Success Tips
Produced by Suellen Hughes, Chief Kickstarter at http://thekickstartbiz.com

3. Fast Web Formula 3
• Close to 200 people attended successful Internet Marketer
James Schramko's annual conference Fast Web Formula 3.
• Over 3 days, industry leaders shared their knowledge & tips
on how to build a successful business using online
technologies.
• I was lucky enough to attend and am going to share the key
tips I learned that I think will help you to grow your business
online.
• This is an interactive presentation with video and page links
where you can find more information - just click on the images
and links

4. Set Up For Success
• Build a customer-centric business with lifetime customers
• What is your exit number $$? What will having this $$ in your
bank mean for you? Keep this in mind when things get tough.
• Keep it simple and easy.
• Put systems in place. Create checklists for everything!
• Unsubscribe to rubbish & distractions. Get to "zero inbox".
• Brand & design impact perceived value so spend money on it
• What revenue model will suit your lifestyle, skills and interests?
• What problems do you solve for your customers? How can you
provide more value than anyone else?
James Schramko runs
• Set up Google alerts for your name, business name, keywords Superfastbusiness, providing products
so you know what's going on in your market. and services for internet marketers from
beginners to gurus.

5. Be a Market Leader
• Research is key. Know your market, understand your
customers' problems.
• To get more visitors to your website to build your database
you can advertise, do SEO or become a recognized
authority in your market
• Content + consistency = market leadership.
• Huge growth in video, apps and mobile devices so work
out how to make these work for your business
• Find your preferred media, produce valuable content
consistently
• Educate, entertain and delight your customers. Stop trying
to sell stuff and instead deliver what customers want.
• Recommended Reading: “Pitch Anything” by Oren Klaff Ed Dale describes himself as “a simple
country boy”. He is an entrepreneur well
known in the internet marketing world. Ed
• Recommended Podcast: “I Love Marketing” episode 24 created the 30 Day Challenge to teach you
“how to make your first $1 online”.

6. Domain Names Are
Assets
• Buying and selling domain names is an online
business model
• Domain portfolio management tools and
information about domain name availability and
trends are becoming more widely available
• Keep a watch on domain expiry dates - don’t
get caught out! Someone may be just waiting
to buy your domain name.
• Earn income from your unused domain names
by monetizing them - e.g. placing ads,
banners, affiliate products
• You can park your domain with a domain
Simon Johnson co-founded one of
parking company who will then generate Australia’s first ISPs and Internet Security
relevant ads on the domain based on keywords. companies. He is also the author of best
selling book on Internet Security “Keep
Your Kids Safe”. He now runs
• Check your website ISP assigned by your host domainerincome.com and
is "clean" or your traffic could be affected domainerincome.tv

7. Networking Works
• Prepare your pitch / intro to encourage further questions
and discussion about your business
• Sell through the room , not to the room. You never
know, who they know!
• Run your own events for instant authority
• Take offline contacts online by following up on Twitter,
Facebook or LinkedIn
• Be creative. Use group buying deals as a lead
generation source, offer exceptional value to those who
take up the offer, then upsell to higher value product or
service
• Develop your personal brand online and offline but be
yourself
Suraj Sodha is an ex-lawyer turned internet
• Recommended reading: "The Go-Giver" by Bob Burg marketer. He owns a number of online
(fantastic, I read it in the car on the way home from the conference!) businesses and is a skilled networker.

8. Profiting With Portals
• Build a high authority information site to generate
leads, earn additional income & boost main
business
• Choose a topic you love & build a portal with a
directory, reviews, competitions, surveys,
discounts and products
• Site can be broad - e.g. weight loss or narrow e.g.
bird paintings Leanne King is the WP Queen.
She is an internet marketer
and describes herself as a
• Become the “go-to” person in your chosen area of WordPress fanatic. She
shares loads of tips and
interest advice on her blog.
• Some content can be automated, contributed by
others, advertisers and community generated
• Recommended WordPress Plug-in: WP LocalPlus

9. Take Action
• Did you pick up any ideas from these
internet marketing experts?
• What action can you take to grow your
business online?
• What are the biggest challenges you’re
facing right now? Feeling overwhelmed,
frustrated or not sure whose advice to
trust?
• If you are starting a business or looking
to grow your business online, I’m here to
give you the kickstart you need!
Suellen Hughes, Chief
• Visit my website or connect with me on Kickstarter at The Kickstart
Business
Twitter, Facebook or LinkedIn