Direct to home - Analysis of Indian Market

Submitted by, Pratik Singh (Roll no. 77) Rahul Swarnkar (Roll no. 79) Manoj Nolkha (Roll no. 99) Vibhu Ganesan (Roll no. 114) Vinay kumar (Roll no. 116) Yogesh Sawarkar (Roll no. 119) Subhrajyoti Parida (Roll no. 124) Managerial Economics Presentation on Sector Analysis of DIRECT TO HOME Under Guidance of: Prof. Dr. Utpal Chattopadhyay

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

History of Indian Broadcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT DTH

[object Object],[object Object],[object Object],[object Object],[object Object],DTH Industry Overview

Market Share (No. of Subscribers) Lesser Competition Increased Competition (Monopoly - Oligopoly) (Oligopoly)

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Effects of increase in players in DTH market

CONCENTRATION RATIO: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dish TV Vs. Industry Tata Sky Vs. Industry

Sun Direct TV Vs. Industry Reliance BIG TV Vs. Industry

[object Object],Videocon Vs. Industry

Average Revenue Per User (2009-10)

Power of firm over price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Barriers to entry Infrastructure & Investment Govt. regulation and licensing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Non-prices competitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],2. Installation and customer care:

[object Object],[object Object],[object Object],[object Object],3. Advertisements Campaigns:

[object Object],[object Object],[object Object]

Inter firm rivalry VERY HIGH Price Wars Non-price Wars Bargaining power of Buyer HIGH Range of options Price Sensitive Buyers Threats of Substitutes VERY HIGH Cable TV - High IPTV - Medium Terrestrial - Low Bargaining power of Suppliers VERY HIGH Transponder - Very High Content - Very High CPE - Low Threats of new Entrance HIGH DTH market is having only 7 operators Porter’s Five Competitive Force

TYPE OF MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ECONOMY OF SCALE: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Some Facts Regarding DTH Services Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],#1: Videocon’s Double Treat:

[object Object],[object Object],[object Object],[object Object],Effects of Videocon’s move

#2: DTH Sector during economic slowdown ,[object Object],[object Object],[object Object]

Causes: ,[object Object],[object Object],[object Object]

#3: The IPTV & HITS threat ,[object Object],[object Object],[object Object],[object Object]

HITS ,[object Object],[object Object],[object Object]

www.indiadth.in www.indiastat.com www.tatasky.com www.sundirect.in www.dishtv.in www.bigtv.co.in www.airtel.in REFERENCE

Direct to home - Analysis of Indian Market

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