The DTH DTH stands for Direct-To-Home television.“ The reception of satellite programmes with a personal dishin an individual home.”
DTH services in India Idea was 1st proposed in 1996, but they did not pass approval because there were concerns over national security and a cultural invasion. Govt. putted a ban 1997 when the Rupert Murdoch-owned Indian Sky Broadcasting (ISkyB) was about to launch its DTH services in India. Passed approval in 2000 but the signals can be transmitted through Indian satellite. Cost and validity period of DTH license. Law imposed on DTH service providers(51:49). Share of DTH Services in Indian market in India is less then 5%.
Players in DTH Indian Global• DISH T.V • EUROPE- Cannon Digital , Viasat ,UPC• TATA SKY • U.K. – Sky , BskyB ,Sky Digital.• BIG T.V • SOUTH AFRICA – ExpressVu , Star Choice• SUN DIRECT • JAPAN – SkyPerfectv• VIDEOCON d2h • USA – Dish Network ( Echostar) , Directv , AT&T• AIRTEL• DD DIRECT
DTH MPEG TechnologyThe Moving Picture Experts Group (MPEG) was formed by the ISO to set standardsfor audio and video compression and transmission.• MPEG-2 is widely used as the format of digital television signals that arebroadcast by terrestrial (over-the-air), cable, and direct broadcast satellite TVsystems. While MPEG-2 is the core of most digital television and DVD formats. • Provider - Tata Sky.• MPEG-4 absorbs many of the features of MPEG-1 and MPEG-2 and other relatedstandards, adding new features such as (extended) VRML support for 3Drendering, object-oriented composite files (including audio, video and VRMLobjects), support for externally-specified Digital Rights Management and varioustypes of interactivity. AAC (Advanced Audio Coding) was standardized as anadjunct to MPEG-2 (as Part 7) before MPEG-4 was issued. • Provider - Videocon d2h , BigTV , Airtel , SunDirect , DishTV )
DTH MPEG Standard Technology cont….Acronym for a First public release date group of Title ISO/IEC standards (First edition) standards Coding of moving pictures and associated audio for digital storage media at up to about MPEG-1 1,5 Mbit/s ISO/IEC 11172 1993 Generic coding of moving pictures and MPEG-2 associated audio information ISO/IEC 13818 1995 MPEG-3 Abandoned, incorporated into MPEG-2 MPEG-4 Coding of audio-visual objects ISO/IEC 14496 1999 MPEG-7 Multimedia content description interface ISO/IEC 15938 2002 MPEG-21 Multimedia framework (MPEG-21) ISO/IEC 21000 2001 MPEG-A Multimedia application format (MPEG-A) ISO/IEC 23000 2007 MPEG-B MPEG systems technologies ISO/IEC 23001 2006 MPEG-C MPEG video technologies ISO/IEC 23002 2006 MPEG-D MPEG audio technologies ISO/IEC 23003 2007 MPEG-E Multimedia Middleware ISO/IEC 23004 2007 MPEG-V Media context and control ISO/IEC FCD 23005 under development MPEG-M MPEG extensible middleware (MXM) ISO/IEC FCD 23006 under development MPEG-U Rich media user interfaces ISO/IEC FCD 23007 under development
Working of DTH.A DTH network consists of a broadcastingcentre, satellites, encoders, multiplexers, modulators andDTH receivers( STB).
Component of DTH system• Programming sources are simply the channels that provide programming forbroadcast. The provider doesnt create original programming itself; it pays othercompanies (HBO, for example, or ESPN) for the right to broadcast their content viasatellite. In this way, the provider is kind of like a broker between you and the actualprogramming sources. (Cable television companies work on the same principle.)• The broadcast center is the central hub of the system. At the broadcast center, thetelevision provider receives signals from various programming sources and beams abroadcast signal to satellites in geostationary orbit.• The satellites receive the signals from the broadcast station and rebroadcast themto the ground.• The viewers dish picks up the signal from the satellite (or multiple satellites in thesame part of the sky) and passes it on to the Set Top Box receiver in the viewershouse.• STB receiver processes the signal and passes it on to a standard television.
Set Top Box One of the most important key component of DTH system is SET TOP BOX. Wiki Definition : A set-top box (STB) or set-top unit (STU) is a device that connects to a television and an external source of signal, turning the signal into content which is then displayed on the television screen. What is STB. Why STB ?• Digital Set Top Box is a consumer device • User can get more specialized channels that acts as a receiver or tuner for TV Support for HDTV signals . • No Ghosting• It follows DVB/MPEG standards. • Backward compatible with analog TV’s• They allow users to view premium • Pay as you view channels • Interactive TV (iTV).• Provides internet access. • Near Video On Demand• It is the Key to digital video processing • Internet • Hard drive storage
Set top box architecture Hardware MPEG Card Power Supply - SMPS Front Panel Display Software Embedded Operating Media player User interface, browser Basic Block Diagram of STB.
Set top box Assemblies Assembly Name - MPEG CARD PCB Type - FR4 ( 4 Layer ) PCB Finish – HAL Solder Type – Lead Free ( 80 % of the Card manufacturer uses LF solder ) Assembly Name - SMPS CARD / Front Display PCB Type - FR2 PCB Finish – OSP Solder Type – Leaded / Leaf Free ( Depends on Manufacturer )Note : Data is based on the data of one of the leading DTH system provider in India.
Talk of Industry experts• India has around 110 million TV homes, of which, 68 million are cable and satellite(C&S) homes. With over 3.5 million subscribers, DTH penetration is around five percent of the C&S homes.• A PricewaterhouseCoopers study estimates the figure to reach approx. 10million by 2010.• Jawaharlal Goel, Head, Business, Dish TV in THE HINDU. "From the currentmarket size of around 3.5 million connections, I estimate that by2015, DTH will reach 30-35 million”• As per our new research report of Bharat Book “Indian DTH Market Forecast of 2012”, the number of DTH subscribers isforecasted to grow at a CAGR of around 29% during 2009-2012.
Forecasted Growth DTHAs per our new research report “Indian DTH Market Forecast to 2012”, the number of DTHsubscribers is projected to grow at a CAGR of around 29% during 2010-2012. Presently, the DTHsubscribers constitute only a small proportion of the total TV household in the country, representinga vast future growth potential.
DTH Market Analysis – Subscriber• Current Market Size : 3.5 Million connection• CAGR ( Compound Annual Growth Rate ) – 29 %. (Indian DTH industry to grow at 29% CAGR: Study. Indiantelevision.com)• Forecast 2010 : 4.55 Million connection at CAGR 29 %.• Forecast 2011 : 5.915 Million• Forecast 2012 : 7.7 Million 9.00 8.00 7.7 7.00 5.9 6.00 5.00 4.5 4.00 3.5 3.00 2.00 1.00 0.00 2009 2010 2011 2012 DTH Connection / Year in 3.5 4.5 5.9 7.7 million.
Opportunity for Vendor of STB Manufacturer Material taken for case study : Solder Paste (Consumption / STB PCB – 1.6 gm) 10.00 150.00 7.7 Subscription in 8.00 5.9 120.00% 100.00 6.00 Million 4.5 4.00 68.57% 50.00 2.00 28.57 % 0.00 0.00 2010 2011 2012 Cumm Solder Solder Paste Solder Paste DTH Paste Year Consumption / MPEG Consumption / MPEG Subscription Consumption Card in gm Card in Kg. in % 2009 3500000 5600000 5600 Baseline 2010 4500000 7200000 7200 28.57 2011 5900000 9440000 9440 68.57 2012 7700000 12320000 12320 120.00 Note : Solder Paste consumption per set – 1.6 gm based on data of leading STB manufacturer.Conclusion : Till 2012 cumulatively consumption of raw material require for STB will increase by 120% considering CAGR 29% , creating the huge opportunity for the manufacturer.
DTH as a Magic BoxInteractive applications such as- • iMatinee (Book cinema tickets), • iTravel (Browse and book travel packages), • iShop (Shop on TV for your favorite brands), • iCity (Get your city’s information) and • Widgets (Update yourself on latest stock news. • Per –Per – View ( PPV) • Online Gaming • Traffic Update • Movie on Demand. • Online Payment via DTH. • Localized Ad Platform. • TV Commerce • … & list go on with days.
BenefitsBenefits of DTH extends to all sections of the society since DTH has a reachin all areas whether it is remote or urban , it provides equal benefits toeveryone. Benefits of DTH are listed below:• Cost effective communication, information and entertainment to all .• Small size terminals can provide up to 4000 TV channels and 2000 radiochannels through a click of a button and thus brings world’s at leastinformation, news, entertainment to your home .• DTH services bypasses mediators and thus content provider comes withcustomer directly.• DTH services are transparent providing digital qualityvideo, audio, radio, and IP to all at equal prices and other benefits withreliability.
ConclusionDTH projects in India are just a beginning and we are taking the advantageof DTH revolution. Direct to home connects urban, rural and remote areas ofthe country and provides desire information communication, education andentertainment at the click of a button.• Broadband noise will have negligible effect on GMRT Observations, as theminimum separation distance is 90 meters with the assumption that there isno DTH system in 100 meter circle from any of the GMRT antennas. Caremust be taken for arm antennas.• Narrow band noise can cause RFI, in spectral line observations below400MHz, if located at about 2 km from a GMRT antenna. Thank You