Want to get discovered, liked and recommended on Facebook? When your Facebook Page is set up properly: People who are searching for your products or services find you. People who are interested in what you have to say like and recommend you. Check for these 
5 things on your Facebook Page 
to make sure that 
you’re set up for success!

1. second
and 20
the5 step
O O K
C E B IT
F A A U D
A G E
P
Tina Hoang | Communications Manager - Strutta | @t1nah

2. WHEN YOUR FACEBOOK PAGE
IS SET UP PROPERLY...
People who are searching for your
products or services find you.
People who are interested in what
you have to say like and
recommend you.

3. CHECK FOR THESE
5 THINGS ON YOUR
FACEBOOK PAGE
TO MAKE SURE THAT
YOU’RE SET UP FOR
SUCCESS!

4. :02 :03
THE 20 SEC. Do you have a Do you have
FACEBOOK Facebook strong profile &
PAGE AUDIT username? cover photos?
strutta Get a username See the guidelines
:05 :05 :05
Is your basic info
Does your Page Are you telling
complete and
look good? your story?
accurate?
Learn Page basics Timeline details and tips About Milestones

5. :02 If you don’t have a username on Facebook yet,
create one that is consistent across all of your
Do you have a social media channels (Twitter, YouTube,
Facebook LinkedIn, Pinterest, Instagram, etc) if possible to
make it super easy for people to find you on
username? their favorite social networks.
You need at least 25 fans to get a Facebook
username. Secure yours as soon as possible!
facebook.com/strutta username
facebook.com/pages/strutta/14560640014 default

6. :03
Do you have
strong profile &
cover photos?
These two elements are the first things people see when they visit your page so you want
to make a strong impact to compel them to stay on your Page and interact with you.
At a glance, do you get a good sense of what your organization is about?
Use a logo as your profile picture (180 x 180 px) or something that most people would
identify as belonging to your brand and upload a cover photo (851 x 315 px) that
captures the essence of your brand and showcases your community, product, service, or
current promotion.

7. Make sure your cover photo follows Facebook’s Page
Guidelines! If you don't abide by the guidelines, you run
the risk of getting your Page suspended by Facebook.
Here’s a clever work-around
to Facebook’s rule of no calls
to action in cover photos - use
arrows and other visual cues.
Other don’ts:
• Contact information or
details that should go in
your About section
• Price or purchase
information such as ‘40% off’

8. :05
Is your basic info
complete and
accurate?
Make sure your category and details are accurate and don’t forget to include your
website, contact info, hours of operation and links to all of your social channels so
people can discover your page when searching, explore your properties to learn more
about you and connect with you without having to digging around.
People are familiar with Facebook’s layout and often look up organizations on
Facebook to get a quick snapshot what they’re about and to see if they’re active on
other social channels.
Don’t miss this opportunity to connect with people who are interested in your
organization across the entire social web!

9. :05
Scroll down your Page. Does it look
Does your Page good to you? You don’t have to be a
graphic designer to recognize a
look good? visual appeal.
Are you providing value through
information, education or
entertainment? Are you supporting
links and ideas with photos, videos
and other visual content?
Rich media tends to draw attention
more than simple text. According to
Facebook, posts including a photo
album, a picture or a video generate
about 180%, 120%, and 100% more
engagement than the average post,
respectively.

10. :05
Are you telling
your story?
Have you added milestones so people can see your company’s history,
accomplishments and progress?
When was your company founded? When did you franchise? When did you win
your last industry award?
Don't overlook this step as these details help to humanize your company and
demonstrate your growth and leadership. Add photos if possible to help paint
the picture.

11. YOUR FACEBOOK
PAGE IS NOW SET UP
FOR SUCCESS AND
READY TO TAKE ON
THE WORLD!

12. RESOURCES
Create a username for your Page
Facebook Page and promotion guidelines
Facebook Help
Set up your Page for a promotion

13. HAVE FUN!
let me know if you have any questions
STRUTTA
strutta.com | Facebook.com/strutta | @strutta | 1.877.477.5717
Tina Hoang | tina@strutta.com | Communications Manager | @t1nah