5 Steps and 20 Seconds to Audit Your Facebook Page

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Want to get discovered, liked and recommended on Facebook?

When your Facebook Page is set up properly:
People who are searching for your products or services find you.
People who are interested in what you have to say like and recommend you.

Check for these 
5 things on your Facebook Page 
to make sure that 
you’re set up for success!

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5 Steps and 20 Seconds to Audit Your Facebook Page

  1. 1. second and 20the5 step O O K C E B ITF A A U D A G E P Tina Hoang | Communications Manager - Strutta | @t1nah
  2. 2. WHEN YOUR FACEBOOK PAGEIS SET UP PROPERLY... People who are searching for your products or services find you. People who are interested in what you have to say like and recommend you.
  3. 3. CHECK FOR THESE5 THINGS ON YOURFACEBOOK PAGETO MAKE SURE THATYOU’RE SET UP FORSUCCESS!
  4. 4. :02 :03 THE 20 SEC. Do you have a Do you have FACEBOOK Facebook strong profile & PAGE AUDIT username? cover photos?strutta Get a username See the guidelines :05 :05 :05Is your basic info Does your Page Are you telling complete and look good? your story? accurate?Learn Page basics Timeline details and tips About Milestones
  5. 5. :02 If you don’t have a username on Facebook yet, create one that is consistent across all of yourDo you have a social media channels (Twitter, YouTube, Facebook LinkedIn, Pinterest, Instagram, etc) if possible to make it super easy for people to find you on username? their favorite social networks. You need at least 25 fans to get a Facebook username. Secure yours as soon as possible! facebook.com/strutta username facebook.com/pages/strutta/14560640014 default
  6. 6. :03 Do you have strong profile & cover photos?These two elements are the first things people see when they visit your page so you wantto make a strong impact to compel them to stay on your Page and interact with you.At a glance, do you get a good sense of what your organization is about?Use a logo as your profile picture (180 x 180 px) or something that most people wouldidentify as belonging to your brand and upload a cover photo (851 x 315 px) thatcaptures the essence of your brand and showcases your community, product, service, orcurrent promotion.
  7. 7. Make sure your cover photo follows Facebook’s PageGuidelines! If you dont abide by the guidelines, you runthe risk of getting your Page suspended by Facebook. Here’s a clever work-around to Facebook’s rule of no calls to action in cover photos - use arrows and other visual cues. Other don’ts: • Contact information or details that should go in your About section • Price or purchase information such as ‘40% off’
  8. 8. :05 Is your basic info complete and accurate?Make sure your category and details are accurate and don’t forget to include yourwebsite, contact info, hours of operation and links to all of your social channels sopeople can discover your page when searching, explore your properties to learn moreabout you and connect with you without having to digging around.People are familiar with Facebook’s layout and often look up organizations onFacebook to get a quick snapshot what they’re about and to see if they’re active onother social channels.Don’t miss this opportunity to connect with people who are interested in yourorganization across the entire social web!
  9. 9. :05 Scroll down your Page. Does it lookDoes your Page good to you? You don’t have to be a graphic designer to recognize a look good? visual appeal. Are you providing value through information, education or entertainment? Are you supporting links and ideas with photos, videos and other visual content? Rich media tends to draw attention more than simple text. According to Facebook, posts including a photo album, a picture or a video generate about 180%, 120%, and 100% more engagement than the average post, respectively.
  10. 10. :05 Are you telling your story?Have you added milestones so people can see your company’s history,accomplishments and progress?When was your company founded? When did you franchise? When did you winyour last industry award?Dont overlook this step as these details help to humanize your company anddemonstrate your growth and leadership. Add photos if possible to help paintthe picture.
  11. 11. YOUR FACEBOOKPAGE IS NOW SET UPFOR SUCCESS ANDREADY TO TAKE ONTHE WORLD!
  12. 12. RESOURCESCreate a username for your PageFacebook Page and promotion guidelinesFacebook HelpSet up your Page for a promotion
  13. 13. HAVE FUN! let me know if you have any questions STRUTTA strutta.com | Facebook.com/strutta | @strutta | 1.877.477.5717Tina Hoang | tina@strutta.com | Communications Manager | @t1nah

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