Recommended
More Related Content
Viewers also liked
Recently uploaded
Recently uploaded (20)
Applying Action Triggers to Game Mechanics
- 1. This Presentation Will Self-Destruct in 10-9-8... Applying Action Triggers into Game Mechanics WARNING: This presentation is fast and fluff-free. Failure to pay attention may lead to knowledge loss!
- 3. Action Trigger Formula To trigger an action, the emotional motivation to act must be greater than the logical effort to make a decision to the power of two. Action = |Emotional Motivation > Logical Effort2| In Other Words Any time a player has to think, you need an exponential amount of emotion motivation to trigger an action.
- 4. Decreasing Logical Effort Benefit - What it’s in for me? Value Proposition Proof of Value Objection Handling Pricing Tiers Process - How long is this going to take? Time Requirements Speed of Delivery Ease of Process Payment Methods Anxiety - Is this the right decision? Privacy Policy Loss from Inaction Brand Promise Satisfaction Guarantee Logical Clarity Credibility
- 5. Increasing Emotional Motivation Ego - Internal Emotional Stimuli Power Ownership Achievement Suprise Pride Interest Social Status - External Emotional Stimuli Involvement Synergy Belonging Gratitude Closure - Unresolved Emotional Stimuli Storylines Collections Reciprocity Hooks Curiosity
- 6. Action Triggers in Game Mechanics Closure - Long Term Objective Game Social Ego State Status Info Benefit Closure - Short Term Individual Social Resource Feedback Feedback Anxiety Individual Social Player Game Game Action Progression Reaction Individual Game Social Game State Simulation Game State Change Change
- 7. Case Study 1 - Farmville Fertilization Mechanics Social Status - Gratitude Ego - Surprise New Closure - Reciprocity Trigger occurs when player opens game
- 8. Case Study 2 - Mafia Wars War Mechanics Social Status - Gratitude, Belonging, Synergy Ego - Power, Pride New Closure - Collecting Measures strength of player’s social group
- 9. Case Study 3 - Cafe World Cookbook Benefit - Clear (52 Earned / 15 Cost) Resource - Clear Time + Cost Anxiety - Loss of Inaction, Logical Clarity
- 10. Thank You - More Questions? storywithoutend@gmail.com David Chu is a freelance Online Marketer with an interest in how marketing principles can be applied to game mechanics.