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Applying Action Triggers into Game Mechanics
WARNING: This presentation is fast and fluff-free.
Failure to pay attention may lead to knowledge loss!
Action Trigger Formula
To trigger an action, the emotional motivation
to act must be greater than the logical effort to
make a decision to the power of two.
Action = |Emotional Motivation > Logical Effort2|
In Other Words
Any time a player has to think, you need an
exponential amount of emotion motivation to
trigger an action.
Decreasing Logical Effort
Benefit - What it’s in for me?
Value Proposition Proof of Value
Objection Handling Pricing Tiers
Process - How long is this going to take?
Time Requirements Speed of Delivery
Ease of Process Payment Methods
Anxiety - Is this the right decision?
Brand Promise Satisfaction Guarantee
Logical Clarity Credibility
Increasing Emotional Motivation
Ego - Internal Emotional Stimuli
Social Status - External Emotional Stimuli
Closure - Unresolved Emotional Stimuli
Action Triggers in Game Mechanics
Closure - Long Term Objective Game
Closure - Short Term
Individual Game Social
Game State Simulation Game State
Case Study 1 - Farmville Fertilization Mechanics
Social Status - Gratitude
Ego - Surprise
New Closure - Reciprocity
Trigger occurs when player opens game
Case Study 2 - Mafia Wars War Mechanics
Social Status - Gratitude, Belonging, Synergy
Ego - Power, Pride
New Closure - Collecting
Measures strength of player’s social group
Case Study 3 - Cafe World Cookbook
Benefit - Clear (52 Earned / 15 Cost)
Resource - Clear Time + Cost
Anxiety - Loss of Inaction, Logical Clarity
Thank You - More Questions?
David Chu is a freelance Online Marketer with an
interest in how marketing principles can be applied
to game mechanics.