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Social Media Boot Camp - September 2009
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Social Media Boot Camp - September 2009

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Helping businesses understand, plan and participate in social media. We take a realistic approach to educating business professionals about key platforms like Facebook, YouTube, LinkedIn, Twitter and ...

Helping businesses understand, plan and participate in social media. We take a realistic approach to educating business professionals about key platforms like Facebook, YouTube, LinkedIn, Twitter and Blogging.

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  • Authenticity, Transparency, 2-Way Conversation, Non-Salesy, Push & Pull There are MANY different platforms…start small and slow.
  • More popular than personal email… 35-49 year-olds are fastest-growing audience – 11+ million in 2008 2/3 of the global online community visit SM every day More than 20% of everyone using SM in U.S. is using on their mobile device
  • Recent study of almost 1,000 business owners throughout the U.S. Median Age - 40-49 88% using social media today
  • 72% of the 88% have been using for less than 3 months… You’re just getting started…so is everyone else!
  • Why? The all important eyeball from your targeted audiences…EXPOSURE One of your goals on social media should be to create advocates for your business
  • Crawl before you walk… Who are your targeted audiences & what are their concerns? How are you communicating with them today? What are your biz communications objectives…how do they tie into your biz objectives? Which platforms make sense to engage & influence…and how? Help you measure and validate your SM efforts
  • Facebook 77M unique visitors in the U.S. It is now the fourth largest site in the world, trailing only Google, Microsoft , and Yahoo sites, according to comScore (see table below). Facebook itself only officially acknowledges 250 million active registered users (but you don't have to be a registered user to visit some Facebook pages). Twitter – There are double this # since many users don’t actually use the web interface but various applications to better utilize Twitter’s features & manage their followers, tweets, etc. 64 per cent of Twitter users are aged 25 to 54, Nielsen says, and 20 per cent are 55 or older
  • Groups are more personal due to security features – but limited in size Fan pages are indexed by external search engines – groups are not Groups allow you to send personal updates to up to 5K Fan pages updates post directly to member’s “update” Groups allow much more control vs. Fan pages being open to public Both allow event features

Social Media Boot Camp - September 2009 Social Media Boot Camp - September 2009 Presentation Transcript

  • Helping You Understand, Plan & Participate Social Media Boot Camp
  • Social Media in 2 hours…
    • Develop Understanding of Social Media
    • Is Social Media Right For Business?
    • Why Your Business Needs a Social Media Strategy
    • Review of Top Business Platforms
    Social Media Boot Camp
  • Social media are platforms for interaction and relationships , not content and ads (as with traditional “old media”)… What is Social Media? Social Media Boot Camp
          • “ Another fad”
          • “ Just for kids or teens”
          • “ Used by tech geeks”
          • “ Not for businesses”
          • “ A BIG waste of time”
    5 Most Common Misconceptions Social Media Boot Camp
    • 4 th most popular online activity
    • Business professionals are joining the conversation
    • Think global…act local
    • The Mobile Influence
    • Nielsen Online Study (March 2009)
    The Facts About Social Media Social Media Boot Camp
  • What About Businesses? Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
  • We’re Just Getting Started Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
  • Business Benefits Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
  • Developing Your SM Strategy Walk Before You Run! Targeted Audiences Business CommunicationsObjectives Influence Through Interaction Social Media Boot Camp
  • How to Make Your SM Strategy Work?
    • Help Others i.e., Business Karma
    • Provide Useful Information
    • Genuine Engagement
    • Relationships 101
    Social Media Boot Camp
  • Overview of Top Social Networking Sites Your bulletin board Entertainment-focused network World’s largest cocktail party Your interactive resume Social Media Boot Camp
  • Increase in Unique Visitors, August 2009 122 million ( 196% ) 56 million ( -4.8% ) 24 million ( 803% ) 14 million ( 89% ) Social Media Boot Camp
  • Social Media Boot Camp Navigating Through the Networks
  • Social Media Boot Camp 101 What is Facebook?
    • Facebook is a social utility that helps people communicate more
    • efficiently with their friends, family and coworkers. ( Facebook)
    • More than 200 million active users
    • Two-thirds of users are out of college
    • Fastest growing demographic is those 35 years old and older
    • The Largest Social Networking Site!
  • Social Media Boot Camp 101 Facebook Fan Page
    • Fan Page –
    • Have the ability to have friends, add pictures, and have walls that fans can post on
    • Pages communicate by “updates” which show on the update tab or a person’s wall if they’re a fan and have allowed the page to show updates.
    • Pages can have applications as well.
  • Social Media Boot Camp 101 Facebook Group
    • Group –
    • Have administrators that manage the group, approve applicants or invite others to join
    • Administrators can also appoint “officers” who are nominally in charge – however, being an officer doesn’t mean the person has the ability to administer the group
    • Because of these privacy settings, Facebook’s groups are analogous to clubs in the offline world.
  • Social Media Boot Camp 101 Better for Business? Winner: Fan Page Function Fan Page Group Security & Control X Reach & Exposure X Applications X Events X X
  • Social Media Boot Camp 101
  • Social Media Boot Camp 101 What is LinkedIn?
    • LinkedIn allows registered users to maintain a list of contact
    • details of people they know and trust in business. The people in
    • the list are called Connections .
    • More than 40 million registered users
    • 50% of members are outside the U.S.
    • Executives from all Fortune 500 companies members
    • Only site focused primarily on business!
  • Social Media Boot Camp 101 LinkedIn Answers
    • Ask questions from those in your network
    • Categorize questions
    • Gain valuable insight and knowledge from your network or…
    • You can “Suggest an expert” if you have a recommendation of someone that can better answer the question
  • Social Media Boot Camp 101 LinkedIn Groups
    • 300,000 Groups
    • Both organizations and companies
    • Users can choose to keep track and participate in the discussion when they feel its most appropriate
    • Groups can be used to keep users updated on their services and products
  • Social Media Boot Camp 101
  • Social Media Boot Camp Blogging Basics
  • What is a blog? Social Media Boot Camp Corporate Blog: Can be used internally to enhance corporate communication and culture or externally for marketing, branding or PR purposes Type of website maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video ( Wikipedia)
        • L ead The Conversation
        • L ink, Link, Link
        • L ess Is Always More
        • L et Others Contribute
    The 4 L’s of Blogging Social Media Boot Camp
        • Compared to Blogger & Typepad
        • Easy To Use
        • Customizable
        • Best SEO
    Why WordPress? Social Media Boot Camp
  • Social Media Boot Camp
  • Any Questions? Social Media Boot Camp
  • Matt Batt [email_address] (847) 201-6588 x222 www.pipelinemediarelations.com www.storyassistant.com Social Media Boot Camp