Social Media Boot Camp - September 2009

Helping You Understand, Plan & Participate Social Media Boot Camp

Social Media in 2 hours…

Develop Understanding of Social Media

Is Social Media Right For Business?

Why Your Business Needs a Social Media Strategy

Review of Top Business Platforms

Social Media Boot Camp

Social media are platforms for interaction and relationships , not content and ads (as with traditional “old media”)… What is Social Media? Social Media Boot Camp

“ Another fad”

“ Just for kids or teens”

“ Used by tech geeks”

“ Not for businesses”

“ A BIG waste of time”

5 Most Common Misconceptions Social Media Boot Camp

4 th most popular online activity

Business professionals are joining the conversation

Think global…act local

The Mobile Influence

Nielsen Online Study (March 2009)

The Facts About Social Media Social Media Boot Camp

What About Businesses? Social Media Marketing Industry Report (March 2009) Social Media Boot Camp

We’re Just Getting Started Social Media Marketing Industry Report (March 2009) Social Media Boot Camp

Business Benefits Social Media Marketing Industry Report (March 2009) Social Media Boot Camp

Developing Your SM Strategy Walk Before You Run! Targeted Audiences Business CommunicationsObjectives Influence Through Interaction Social Media Boot Camp

How to Make Your SM Strategy Work?

Help Others i.e., Business Karma

Provide Useful Information

Genuine Engagement

Relationships 101

Overview of Top Social Networking Sites Your bulletin board Entertainment-focused network World’s largest cocktail party Your interactive resume Social Media Boot Camp

Increase in Unique Visitors, August 2009 122 million ( 196% ) 56 million ( -4.8% ) 24 million ( 803% ) 14 million ( 89% ) Social Media Boot Camp

Social Media Boot Camp Navigating Through the Networks

Social Media Boot Camp 101 What is Facebook?

Facebook is a social utility that helps people communicate more

efficiently with their friends, family and coworkers. ( Facebook)

More than 200 million active users

Two-thirds of users are out of college

Fastest growing demographic is those 35 years old and older

The Largest Social Networking Site!

Social Media Boot Camp 101 Facebook Fan Page

Fan Page –

Have the ability to have friends, add pictures, and have walls that fans can post on

Pages communicate by “updates” which show on the update tab or a person’s wall if they’re a fan and have allowed the page to show updates.

Pages can have applications as well.

Social Media Boot Camp 101 Facebook Group

Group –

Have administrators that manage the group, approve applicants or invite others to join

Administrators can also appoint “officers” who are nominally in charge – however, being an officer doesn’t mean the person has the ability to administer the group

Because of these privacy settings, Facebook’s groups are analogous to clubs in the offline world.

Social Media Boot Camp 101 Better for Business? Winner: Fan Page Function Fan Page Group Security & Control X Reach & Exposure X Applications X Events X X

Social Media Boot Camp 101

Social Media Boot Camp 101 What is LinkedIn?

LinkedIn allows registered users to maintain a list of contact

details of people they know and trust in business. The people in

the list are called Connections .

More than 40 million registered users

50% of members are outside the U.S.

Executives from all Fortune 500 companies members

Only site focused primarily on business!

Social Media Boot Camp 101 LinkedIn Answers

Ask questions from those in your network

Categorize questions

Gain valuable insight and knowledge from your network or…

You can “Suggest an expert” if you have a recommendation of someone that can better answer the question

Social Media Boot Camp 101 LinkedIn Groups

300,000 Groups

Both organizations and companies

Users can choose to keep track and participate in the discussion when they feel its most appropriate

Groups can be used to keep users updated on their services and products

Social Media Boot Camp 101

Social Media Boot Camp Blogging Basics

What is a blog? Social Media Boot Camp Corporate Blog: Can be used internally to enhance corporate communication and culture or externally for marketing, branding or PR purposes Type of website maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video ( Wikipedia)