Social Media Boot Camp - September 2009
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Helping businesses understand, plan and participate in social media. We take a realistic approach to educating business professionals about key platforms like Facebook, YouTube, LinkedIn, Twitter and Blogging.
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Social Media Boot Camp - September 2009
- 1. Helping You Understand, Plan & Participate Social Media Boot Camp
- 3. Social media are platforms for interaction and relationships , not content and ads (as with traditional “old media”)… What is Social Media? Social Media Boot Camp
- 6. What About Businesses? Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
- 7. We’re Just Getting Started Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
- 8. Business Benefits Social Media Marketing Industry Report (March 2009) Social Media Boot Camp
- 9. Developing Your SM Strategy Walk Before You Run! Targeted Audiences Business CommunicationsObjectives Influence Through Interaction Social Media Boot Camp
- 11. Overview of Top Social Networking Sites Your bulletin board Entertainment-focused network World’s largest cocktail party Your interactive resume Social Media Boot Camp
- 12. Increase in Unique Visitors, August 2009 122 million ( 196% ) 56 million ( -4.8% ) 24 million ( 803% ) 14 million ( 89% ) Social Media Boot Camp
- 13. Social Media Boot Camp Navigating Through the Networks
- 17. Social Media Boot Camp 101 Better for Business? Winner: Fan Page Function Fan Page Group Security & Control X Reach & Exposure X Applications X Events X X
- 18. Social Media Boot Camp 101
- 22. Social Media Boot Camp 101
- 23. Social Media Boot Camp Blogging Basics
- 24. What is a blog? Social Media Boot Camp Corporate Blog: Can be used internally to enhance corporate communication and culture or externally for marketing, branding or PR purposes Type of website maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video ( Wikipedia)
- 27. Social Media Boot Camp
- 28. Any Questions? Social Media Boot Camp
- 29. Matt Batt [email_address] (847) 201-6588 x222 www.pipelinemediarelations.com www.storyassistant.com Social Media Boot Camp
Editor's Notes
- Authenticity, Transparency, 2-Way Conversation, Non-Salesy, Push & Pull There are MANY different platforms…start small and slow.
- More popular than personal email… 35-49 year-olds are fastest-growing audience – 11+ million in 2008 2/3 of the global online community visit SM every day More than 20% of everyone using SM in U.S. is using on their mobile device
- Recent study of almost 1,000 business owners throughout the U.S. Median Age - 40-49 88% using social media today
- 72% of the 88% have been using for less than 3 months… You’re just getting started…so is everyone else!
- Why? The all important eyeball from your targeted audiences…EXPOSURE One of your goals on social media should be to create advocates for your business
- Crawl before you walk… Who are your targeted audiences & what are their concerns? How are you communicating with them today? What are your biz communications objectives…how do they tie into your biz objectives? Which platforms make sense to engage & influence…and how? Help you measure and validate your SM efforts
- Facebook 77M unique visitors in the U.S. It is now the fourth largest site in the world, trailing only Google, Microsoft , and Yahoo sites, according to comScore (see table below). Facebook itself only officially acknowledges 250 million active registered users (but you don't have to be a registered user to visit some Facebook pages). Twitter – There are double this # since many users don’t actually use the web interface but various applications to better utilize Twitter’s features & manage their followers, tweets, etc. 64 per cent of Twitter users are aged 25 to 54, Nielsen says, and 20 per cent are 55 or older
- Groups are more personal due to security features – but limited in size Fan pages are indexed by external search engines – groups are not Groups allow you to send personal updates to up to 5K Fan pages updates post directly to member’s “update” Groups allow much more control vs. Fan pages being open to public Both allow event features