HOW of Innovation
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How of Innovation - how to Hire for innovation and Become more innovative
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HOW of Innovation
- 1. “How” of Innovation How to Hire for innovation and help teams Become more Innovative
- 2. Innovation – how to hire for it?
- 3. “Dynamic range of what average person can accomplish and what the best person can accomplish is 50 to 100:1. That’s why we go for A+ players.” ~Steve Jobs
- 4. 3 things to look for when hiring: •Track record of invention •T shaped expertise •Passion to change status quo
- 5. Track record of invention
- 6. Virgin hires people with these traits: •Cheeky •Honest •Amusing •Questioning •Disruptive •Intelligent •Restless
- 7. Google asks: “What is the most beautiful math equation for you?”
- 8. Look for T-shaped expertise
- 9. Passion for changing status quo
- 10. This is passion!
- 12. Billion dollar question - how can I become more innovative myself?
- 14. 6 years 3000 innovative executives studied
- 15. 15% most innovative companies – the ones in which senior execs believe that innovation is their job also
- 17. “The important and difficult job is never to find the right answer, it is to find the right questions.” ~Peter Drucker US
- 18. “Why a computer costs the 5 times the sum of its parts?”
- 19. “Start-up is a human institution designed to create a new product or service under conditions of extreme uncertainty” ~Eric Ries
- 20. Why? Why? Why? Why? Why? And why not?
- 21. ? What if?
- 22. Tip: hold qst brainstorming session to come up with 50 questions; use whiteboard or post-it notes
- 23. Exercise time! 5 Whys? -Find a partner -Pick one challenge (commercial risk, V&AT issue etc) and share it -Partner will ask you “Why” until you got to the core of the issue -Switch!
- 24. Exercise time! Yes, but…. –everyone stand up & find partner -ask them about one thing that he/she wants to do -than say “Yes, but”… - change partner! -do it fast, be provocative, play! Change partner and ask a different question, in a constructive way: …and what if?
- 26. Insights can seduce Insights break barriers and overcome authority
- 27. “Not understanding well external environment is a key to innovation strategy failure” ~Innovation study PWC 2011
- 28. Scott Adams, inventor of Dilbert
- 29. Can there be a better cubicle for Dilbert?
- 31. IDEO created cubicle-based work- space and worked in it for 5 weeks
- 32. Result – modular, human-centered, friendly, functional cubicle
- 34. “IDEO teams go out to the four corners of the earth and come back with golden keys of innovation.” ~Peter Killman, IDEO
- 35. How can we ensure that we spend more time outside of the office with people who’s problems we are solving ?
- 36. How can we learn to capture better insights?
- 38. Internal: Formal Innovation challenges
- 40. Internal: Informal lunch or coffee meetings
- 41. Visual trumps all senses!
- 42. External: entrepreneurs & other companies
- 43. How can we connect to & learn from other industries/entrepreneurs?
- 46. Brain is not linear M for “Music”?
- 47. Brain works by creating new connections between neurons (new networks)
- 48. Explore!
- 50. Some ideas for feeding your mind with ideas
- 51. IDEO Deep Dives
- 53. A/B test Pilot/prototypes Test fast. Fail. Improve “If you build a prototype, other people will help you”
- 54. How can we do more pilots quickly ?
- 56. Dropbox prototype was a video!
- 57. What are some of the things you can do to start innovating more? Top 3? 5 behaviors •Questioning (5 Why, Why not, What if) •Observing (go out) •Networking (internal formal and informal & external) •Associating (team deep dive after first 3 phases, other industries) •Experimenting (pilots, testing key hypothesis quickly)
Editor's Notes
- …”small group of A+ players can run circlers around B or C players”
- But firstly, how to hire people who are already doing it?
- Practice by Virgin, Google, Amazon. Virgin say it is easy to recognize such people as they are cheeky, honest, amusing, questioning, disruptive, intelligent and restless|”. Google reads CVs backward
- Virgin say it is easy to recognize such people as they are cheeky, honest, amusing, questioning, disruptive, intelligent and restless|”
- T shaped expertise is highly sought after by companies like IDEO – deep knowledge of one area (like pharma) and broad knowledge of few other other areas
- In case youwere wondering, this is passion (famous baseballcaoch)
- …And this is not
- In 2209 prof C Christensen at all published a new book on Innovation called, Innovatord DNA, which outlines 5 behaviors of innovators. This also means that innovation is a skill that can be learned. Follow up article came in 2011, How to put Innovator DNA In practice
- While in 85% of companies senior leaders believe that their job is to create environment for innovation, in 15% of the most successful companies, senior executives do creative work themselves!!!! Their CEOs spend 50% more time on the discovery!!!
- Questions are powerful – they create thinking directions, they trigger change, they bring insights. Living in an open question world requires ability to be comfortable with uncertainy, which is definition of entrepreneurship
- This question poised Michael Dell to radically change the ways computers are assembled and sold
- Living in an open question world requires ability to be comfortable with uncertainy, which is definition of entrepreneurship
- Originaly developed by Toyota, practiced by McKinsey and many other companies. Example of the story of CEO of Amazon, when emplyyer hurt himself on conveyor belt
- Write down top 30-50 questions in 15min, one qst per post it note, than prioritize and rearrange
- 5whys example – hsCRP – gudelines, KOLs, no products, no communicationYes but example – Finola- I wannabirngAndroxal to NVS
- 5whys example – hsCRP – gudelines, KOLs, no products, no communicationYes but example – Finola- I wannabirngAndroxal to NVS
- IDEO literally built cubicle based working environment and worked there for 5 weeks, took photos, notes, clipings, recorded eeverything
- Modular, human center, flexible, friendly, functional
- Teaser question for the breakout session
- I Trips again?
- Going out of the way to meet people with wildly different backgrounds and perspectives to extend your own knowledge
- Pixar coffee are example. Be visual, use whiteboards
- It can be through a conference, course with non pharma industry members, other companies. Google and P&G are example of great exchange programs (3 months exhcnage of marketers). Also, P^G is known as a leader in Open Innovation (R&D connect) which is around invitng external people to solve P&G challenges in return for reward
- I Trips again?
- T there was one missing puzzle, which was
- It is improtnat to understand how brain works
- We don’t organize words based on the first letter, but based on associations. i.e. music will be associated to a song or artist we like
- Brain works by associating, Music will be associated to an artist or a song
- Key is curiostiy, interest
- Interest is “Does it work” while fascination is :how does it work? Tools? TED and Aspen ideas conferences, books, travel – keeping notes of observations
- Ideo follows Questioning, Obserivng and Netwroking with a session called Deep Dive, where solutions emerge and are prioirtized
- Software companies are particulary good at this. Google runs A/B test which is like a trial with two arms – they show one group of customers one version of webpage and the other group other side, Than they measure. Piloting fast a or using prototypes is another way, key is to get feedback fast, fail, learn, improve…and create this rapid cycle
- FB wall in their headquarters, marking their philosophy of getting products/services out fast, and getting feedback , as oppose to waiting until they get a perfect product. One way we can use this is when thinking about our Patient Service Models r Autoinjectors and ways we can test it without having a final product
- Can we apply this to phamrma? Sure yes. Here is an example of DropBox founder who didn’t have a product at all, but created a print screen and a video and then ran it online and got 75k people responsing and asking him to use this service! Again, we can use that for Patient Service Models, autoinjectors etc
- These 5 will stay on the screen