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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Lofstedt presentation
1. Factors influencing the public perception of risk Summary of a presentation by Prof. Ragnar Löfstedt, director, King’s Centre for Risk Management
2.
3. Key factors influencing public perception (2) News comes from untrusted source News comes from trusted source Female audience Male audience Unfair risk Fair risk Affects human reproductive organs Does not affect human reproductive organs Affects children Does not affect children Low probability but high consequence High probability but low consequence High perception of risk Low perception of risk
![Key factors influencing public perception ,[object Object],No control regarding exposure Some level of control to exposure Involuntary exposure – e.g. base stations Voluntary exposure e.g. mobile phones Unfamiliar risk e.g. SARS, Ebola Familiar risk e.g. influenza Technological in origin e.g. nuclear power Natural in origin e.g. hurricane High perception of risk Low perception of risk](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)