These are my slides for a June 23 webinar for the American Society of News Editors. This blog post provides more information and resources: http://bit.ly/ce5rc8
I will make a presentation on mobile-first strategy for the American Society of News Editors on Tuesday, April 13, in Washington.
Iâll start by asking how many of them check in on Foursquare and use Twitter (last time I did this with editors, it wasnât many)
Iâll start by asking how many of them check in on Foursquare and use Twitter (last time I did this with editors, it wasnât many)
Iâll tell the editors they can read the full Mobile-First Strategy on my blog
Iâll note the projected huge growth in local mobile advertising
These points are elaborated on in todayâs blog post at stevebuttry.wordpress.com
Weâll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
Weâll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
Weâll discuss how drivers present an opportunity for changing the business model and pursuing mobile opportunities.
Iâll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
Iâll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
Iâll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
Weâll discuss the opportunities that location-based social media present for media, such as Foursquare and âŚ
Weâll discuss the opportunities that location-based social media present for media, such as Foursquare and âŚ
Weâll discuss the opportunities that location-based social media present for media, such as Foursquare and âŚ
⌠Gowalla
The next several slides will illustrate points from my February case study of how @statesman used Twitter effectively in the story of the terrorist plane crash into the IRS building in Austin, using material from people in the community on mobile devices.
Iâll mention Ushahidi as a new tool with great possibilities for mobile engagement.
This slide is based on this blog post: http://stevebuttry.wordpress.com/2010/04/13/a-mobile-first-project-for-your-community-on-the-go/
Iâll encourage questions during the webinar, but will also field them, time-permitting, at the end.
Iâll end with a discussion of how the culture of newsrooms is one to get the job done on the big story (this photo is from the Cedar Rapids flood of 2008). We need to take the same no-excuses approach to mobile-first strategy.