2. Agenda
BCC Capabilities
Consultant Network
Trainer Certification
Process
3. Our Mission
BCC is committed to providing
international communication
and innovation strategies for
today’s global leaders through
the use of competent cultural
consultants, customized
programs, up-to-date research,
and cutting edge content.
4. BCC History
Berlitz Cross Cultural
1994
Cross-Cultural Division
Cross-Cultural
2005
Berlitz Cultural Consulting
5. April 2008 Berlitz acquired TMC
•COI Assessment
•Cultural Model
•Country Specific Content
•On-line Solutions
•Mobility Clients
•Expanded Trainer Network
•Global Marketing Channels
•Internal Support
•Language Services
7. Program Options
International • Expatriation
Assignment • Repatriation
Programs • Youth programs Cultural
Navigator &
Cultural
Orientations
• Intercultural Business Skill Indicator
Business
Seminars • Team Building (COI)
• Cultural Awareness
8. Linking Mobility to Talent Management
Talent International
Management Assignments
Global
Leaders
9. Effectiveness of CC Programs for Success
70%
60%
79%
50% Great
40% to Good
30% Value
20%
10%
0%
Great Good Neutral Poor No Value rate the value of
Value Value cross-cultural
preparation for
expatriate
Brookfield Global Trends Survey 2009
success
10. Reasons for Filed Assignment
1 • Partner
dissatisfaction
2 • Inability to adjust
3 • Family concerns
Brookfield Global Trends Survey 2009
11. International Assignment
Individuals and/or spouse/partner
relocating abroad.
1 or 2 days
Pre departure or post arrival
Can be delivered with both
employee and partner or split
12. International Assignment
Smooth integration into the new culture for
employee and family.
Develop a deeper understanding of values,
behaviors and attitudes of the target culture;
and a working knowledge of social and
business protocol and etiquette.
Become aware of one’s own personal
cultural preferences and how they might
affect one’s interactions.
Develop an understanding of the
importance and complexity of culture in
business
13. Repatriation
•Designed for individuals
who will be returning home
after living abroad
•Before returning home or
immediately after returning
•Employee and
spouse/partner.
•One Day
14. Repatriation
Gain an understanding of the process of readjustment to life and work
upon returning home and develop an action plan for success.
Create strategies for overcoming reverse culture adjustment
Re-integration into the local community
Focus on individual and family adjustment concerns as well as on the
returning employee’s business requirements for professional success.
Strategize methods to incorporate international skills gained while
abroad and apply them to your current position.
15. Youth Programs
Age-appropriate, creative, interactive
modules to prepare children for the
relocation adjustment.
7-17 years
16. Youth Programs
Create an understanding of the new culture
Help children and teenagers deal, in a
positive way, with their feelings and concerns
about moving to a new culture and leaving
family and friends behind
Give children an idea of what school will be
like in the new culture
Provide an overview of typical activities that
children and teenagers of the host culture enjoy
Create strategies for making the most of living
in a new culture
Develop a positive sense of adventure about
their time abroad
17. Program Design
Long term assignees
Short term assignees
Frequent business travelers
Localized foreign nationals
18. Program Length
Individual or
Group • Half Day Program
Individual or
Group • One-Day Program
Individual or
Group • Two-Day Program
Virtual • On-line
19. Trainer Network
Worldwide Capabilities Experienced CC trainer
International living and
working experience
Advanced degrees in human
studies area
International corporate
training experience
Demonstrated strong
counselling skills
300+ Trainers / 45 Countries / 500+ Centers
20. Trainer Selection
Program location
Participant country of origin and destination
Language of communication
Industry of participant’s organization;
Finance, Pharmaceutical; Petrochemical, Automotive…...
Job position within organization;
CEO, President, VP, manager
Age, gender, marital status
Previous international experience
21. Trainer Certification
Step 1 – Complete the Online BCC Policies and Procedures Certification
There are a series of quizzes throughout and a final test that you must
score above 80% to move to the next step. Maximum of two attempts
to pass. . (Time commitment is approximately 2 hrs)
Step 2 – Complete the Online Cultural Orientations Model (COM) and Cultural
Orientations Indicator (COI) practitioner certification
You will need pass the final Mastery test with a score of 80% or above.
Maximum of two attempts to pass. (Time commitment is 8 hrs)
Step 3 – Contract - Once you have completed both certifications you will
receive a contract from BCC . You will need return a signed copy.
Step 4 – Participant Manual Review - Upon receipt of your signed contract we
will send you a Berlitz International Assignment Manual. We will set
up a phone call to review the (Time commitment is approximately 1
hour via phone.)
Step 5 – BCC will send you a certificate of completion and you will be entered
into our Consultant database to be assigned programs based on client
need, expertise and geographic area.
25. Program Objectives
Address key concerns and questions
Illuminate participants’ own behavioral styles stemming from
their national culture, work environment, and personal profile
Enhance awareness of social & business protocol in new culture
Discuss adjustment process and its impact on family
Gain insight into the underlying values and how these shape
attitudes and behavior
Learn more about the ways in which the target culture
communicates, manages, and works to achieve goals
Develop concrete strategies to ease adjustment, maximize
opportunities, enhance career development, and provide for a
smoother expat & repatriation process
.
26. Individual Perspective
Your own cultural baggage
Your values beliefs and
behaviours as they relate
to the host culture
COI
Personal history and experience
Adaptation, self and family
Culture Shock
Actions plans for living abroad
27. COM-COI
• Understand the importance and complexity of
culture in business.
Post War Economic Boom
• Develop a more comprehensive grasp of
individual and organizational behaviors.
• Improve communication processes and structures.
• Adapt management practices to local demands.
• Appreciate difference in behavior from a
cultural perspective.
• Prepare for difficult business challenges.
• Improve multi-cultural and global teamwork.
28. National Culture
Social Etiquette
History
Geography = Harmony
People
Economic system
Political System
Social Structure
Basic Values
Religion
Education
Philosophy
29. Corporate Culture
Meeting Protocol
Decision Making
Managing Conflict
Entertaining
Presentation Styles
Information Sharing
Establishing Credibility
Leadership/Management
Establishing Strong
Relationships
Communication Issues:
Verbal/Nonverbal
30. Resources (SME)
Determine if there is a need:
Trainer Expertise
Expectations of program
Length of program.
Type of resource:
Business
Daily Living
History
Finding the right resource:
Language teachers
Trainer contacts
BCC database
Searching externally
31. Resources (SME)
All Resources must:
• be country nationals of the target culture
• have recently arrived from their country (no more than 1 year) OR
• have arrived within the past 5 years AND return regularly (1-2 times
per year)
• be fluent enough in the first language of the program participants to
be understood easily
• be forthcoming, objective, enthusiastic and cooperative
32. Resources Daily Life
Should be someone from the city or
region where the participants will be
living
Should be within the general age
group of the participants
Should match with particular
participant needs such as being
married, having children
Should feel comfortable addressing
issues of career/activities for a
accompanying spouse/partner,
religious concerns, medical issues,
dietary issues, pets, etc.
33. Resources Business
Must have professional business
experience (management level
or above) in the focus country,
preferably at a level equal to or
higher than that of the
relocating employee
If possible, should be in the same
industry of the participants’
company
