Mercedes benz vision tokyo press release

1. Daimler Communications, 70546 Stuttgart, Germany
Mercedes-Benz – A Daimler Brand
Mobile club lounge for young, urban trendsetters
Mercedes-Benz Vision Tokyo: Connected Lounge
Stuttgart/Tokyo. The Vision Tokyo is the latest trailblazing spatial experience to
come from Mercedes-Benz: its monolithic structure, futuristic design idiom and
unique lounge ambience in the interior define it as luxurious, young and
progressive – thus making it a fitting tribute to the sophisticated megacity and
trendsetting metropolis that is Tokyo. Spatially efficient, versatile and
intelligently connected, the Vision Tokyo – which is also capable of driving
autonomously – is an urban transformer that reflects the growing youthfulness of
the Mercedes-Benz brand. At the same time, this innovative five-seater continues
a tradition of visionary design-study showcars that has included the Vision Ener-
G-Force (Los Angeles, November 2012), AMG Vision Gran Turismo
(Sunnyvale, 2013) and G-Code (Beijing, November 2014).
Japan's capital city Tokyo represents home to some nine million people, in an
area that is just 622 square kilometres in size – smaller than Paris but with more
than four times as many people. This megacity represents a fascinating
combination of tradition and contemporary high tech and is constantly defining
new trends – making it the ideal location for the premiere of the Mercedes-Benz
Vision Tokyo. It will be on display to an international audience for the first time
at the Tokyo Motor Show (30 October to 7 November 2015).
Gorden Wagener, Head of Design at Daimler AG: "The Mercedes-Benz Vision
Tokyo embodies the concept of an automotive lounge for a future generation of
megacities. The purity and sensuality of the Vision Tokyo's styling defines a new
interpretation of modern luxury from Mercedes-Benz." The conceptual message
of the vehicle reflects the increasingly youthful appeal of the Mercedes-Benz
brand and perceptions of it as a stylistically influential design brand. The Vision
Tokyo is the brainchild of the designers working within Mercedes-Benz's global
network of Advanced Design Studios.
Press Information
28 October 2015

2. Daimler Communications, 70546 Stuttgart, Germany
Mercedes-Benz – A Daimler Brand
Page 2Hot on the heels of the F 015 Luxury in Motion autonomously driving luxury
saloon comes the Vision Tokyo, with which Mercedes-Benz aims to show how
the car of the future can be turned into a hip living space – a chill-out zone in the
midst of megacity traffic mayhem.
The Vision Tokyo is a homage to the urban Generation Z, the cohort of people
born since 1995 who have grown up with the new media. The role of the vehicle
has changed for this global generation: it is no longer simply a means of getting
around, but a digital, automobile companion. The Vision Tokyo takes things
another step further: innovative algorithms allow it to evolve constantly; Deep
Machine Learning and an intelligent Predictive Engine mean that, with each
journey, it becomes more and more familiar with its occupants, their likes and
preferences. All of which makes the Vision Tokyo the perfect partner for
Generation Z.
The spaciousness of the Vision Tokyo marks a new conceptual approach for
Mercedes-Benz Cars. These proportions are emphasised by the monochrome
Alubeam paintwork and by side windows screen-printed in the colour of the
vehicle. These give the vehicle's occupants privacy, while at the same time
allowing sufficient light to penetrate into the interior and an unimpeded view out.
Surfaces and lines illuminated in blue – among them the 26-inch wheels and the
side skirts – provide unexpected colour highlights and are indicative of the
concept car's emission-free electric drive system. A pointer to the potential for
autonomous operation and the comprehensive system of vehicle environment
sensors that this requires, including a 360-degree camera, is provided by the fin
on the vehicle roof.
Instead of a conventional windscreen, the Vision Tokyo features a continuous
stretch of glass panelling – similar to the glazed cockpit of a powerboat. As was
the case with the AMG Vision Gran Turismo, the front headlamps are set well to
either side and at an angle. The area across the front of the vehicle can be used to
display a series of different lighting functions. If music is playing inside the
vehicle the display will, for example, visualise a sound pattern, rather like a
sound analyser. The rear window is set into a surrounding ring of red LED cubes,
which gives it visual depth. Once again, the LED field can be put to good use –
as an indicator display or as part of the analyser function.
The dimensions of the Vision Tokyo (length/width/height: 4803/2100/1600 mm)
are comparable with those of a mid-series vehicle. Up to five passengers access

3. Daimler Communications, 70546 Stuttgart, Germany
Mercedes-Benz – A Daimler Brand
Page 3the interior via the upward-swinging door on the left-hand side – ideal for the
right-hand-drive traffic in Japan's megacity. The conventional seating
arrangement in rows is thus redundant, while there is also no "front" or "back"
here: passengers take their seats instead on a large, oval-shaped couch. This
unique lounge-style arrangement allows everyone on board to enjoy the benefits
of autonomous driving. For even though the members of "Generation Z" are
frequent users of social media, they nevertheless prefer personal contact
whenever possible. And it is for this face-to-face communication that the seat
layout has been optimised. As a contemporary-style club lounge, the Vision
Tokyo brings people together. With the car in autonomous driving mode they are
able to chill and chat, without having to worry about steering a way through the
dense traffic.
Behind the passengers are large wraparound LED screens. The perforated seats
are back-lit, giving rise to a high-tech ambience that presents an intentional
contrast to the soft surface finish of the pale leather. Apps, maps and displays
emanating from the entertainment system are presented as three-dimensional
holograms within the interior space.
Should there be a requirement for the Vision Tokyo to be controlled manually
rather than it driving autonomously, a seat facing in the direction of travel can be
released from the centre of the couch at the front, rather like the "jump seat" in an
aircraft cockpit. The steering wheel, too, is then moved from its standby position
into driving position.
The bodyshell of the Vision Tokyo has been designed to allow the crash-
protected integration of a fuel cell-powered electric drive system. This is based
on the trailblazing F-CELL PLUG-IN HYBRID of the F 015 Luxury in Motion
and combines the on-board generation of electricity with a particularly powerful
and compact high-voltage battery that can be charged contactlessly via induction.
The use of pressure tanks made from CFRP is envisaged for the storage of
hydrogen in the concept car. The electric hybrid system has a total range of 980
kilometres, of which some 190 kilometres are courtesy of battery-powered
driving and around 790 kilometres on the electricity produced in the fuel cell.
The Vision Tokyo continues a tradition of visionary design-study showcars that
has included the Vision Ener-G-Force (Los Angeles, November 2012), AMG
Vision Gran Turismo (Sunnyvale, 2013) and G-Code (Beijing, November 2014).
Thanks to the global nature of the Mercedes-Benz Design function, these concept
vehicles take cues from local trends in design, culture and mobility and make

4. Daimler Communications, 70546 Stuttgart, Germany
Mercedes-Benz – A Daimler Brand
Page 4these the focal point of the respective mobility concept. At the same time these
showcars are already looking well beyond the next generation of vehicles.
Global Advanced Design – the Mercedes-Benz Design Studios
When it comes to its Advanced Design activities, Mercedes-Benz relies on a
global network: designers and modellers in five Advanced Design Studios in
Carlsbad (USA), Sunnyvale (USA), Como (Italy), Beijing (China) and
Sindelfingen (Germany) mull over ideas for the vehicles of tomorrow – and
beyond.
Contact:
Koert Groeneveld, Global Product Communications Mercedes-Benz Cars,
tel.: +49 (0)711 17-92311, koert.groeneveld@daimler.com
Further information about Mercedes-Benz is available online:
www.media.daimler.com and www.mercedes-benz.com