2. MEDIA TECHNOLOGY
As with most things in life, the internet has become
the new buzzword for film producers looking at an
instant connection with their audiences. From
releasing the poster or a trailer of a forthcoming film
first online, to raising money for funding films, digital
media is the most-sought after platform for
filmmakers.
There are more than 50 billion devices in the world
and there are only 7 billion people. And the majority
of these devices can connect to the internet,
including social networks.
3. WORKING TITLE FILMS
Film institutions such as WTF use media technology across
different social networking platforms such as YouTube,
Facebook & Twitter.
The audience can create and search for fan pages of films.
Through social networking sites on their iPod’s/iPhones etc.
For instance WTF
Advertise their film
Les Miserables on
YouTube with the
Trailer.
4. THE AUDIENCE
Once someone watches a film they are influenced to write their own opinion about
it on social websites. 72% of people post about a movie they have just seen on a
social networking site.
#1: The Hunger Games
Continuing with its overnight fame from the books, the Hunger Games movie
launched thorough a social marketing plan that worked. They funneled fans
from Facebook and Twitter to a website where they could register as a citizen
of the make believe-world. You’d also be able to share your profile images
across your social sites, and interact with other fans.
#2: Monsters vs. Aliens
This DreamWorks hit offered fans a chance to win tickets through a
Facebook app. You could also use this app to buy tickets for yourself and
your family. Facebook was the central arena for DreamWorks's campaign,
which turned out to be a resounding success.
#3: Paranormal Activity
Potentially the most loved and most successful horror movie of 2007, was
created for a measly $15 million and made over $150 million dollars at the
box office. This was all thanks to the Facebook page that fueled word of
mouth hype.
