Blogs: Changing The Way Businesses Talk To Customers

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    Blogs: Changing The Way Businesses Talk To Customers - Presentation Transcript

    1.  
    2. the world is noisy traditional marketing less effective
    3. businesses want to be heard by their customers
    4. we are numb to the din less trusting of “ Interruption Marketing”
    5. new communication channel using Blogs
    6. Learn how to use Blogs to break through the noise & be heard
    7.  
    8.  
    9. Post
    10. Entries are time stamped
    11. Anatomy of A Blog Tools to help readers
    12. can include Podcasts & Vlogs
    13. Blogs encourage two way communications Comments available on Posts
    14.  
    15. Blogging’s Six Pillars From: Naked conversations by Robert Scoble & Shel Israel, JW Wiley, 2006
    16.  
    17.  
    18.  
    19. readers feel a connection to you and your business
    20. customers & prospects know when to listen & how to find you
    21. RSS or Feeds let them know when there is a new post
    22. readers subscribe to your Feed & get notified when a new Post is made
    23. get notified of new posts via email
    24. readers review posts using a feed reader
    25. comments invite new readers
    26. communication is two-way readers can talk back
    27. your comments leave trackbacks to your Blogs at other Blogs
    28. improved search rankings & tools bring new readers
    29.  
    30.  
    31. search engines optimized for fresh text content
    32. blog search engines
    33.  
    34. Blogs support marketing that is really talking & listening
    35. react positively when you are talked about
    36. to contribute to your business Blogs invite readers
    37. are you ready to jump into the Blogosphere & be heard?
    38. trying to be heard above the din & better serve your customers
    39. Learn how to use Blogs to break through the noise & be heard
    40. tap into this new communications channel – Conversational Marketing
    41. now… you are being heard
    42. feedback
      • email me:
      • [email_address]
      • visit my Blog
      • BetterECM.wordpress.com

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