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13 JUN 2012   1




  Components
of Business Plan
Business Plan




                2
Executive Summary

 This should cover the foundation of the
  company, including the
  –   market served,
  –   business structure,
  –   main business objectives, and
  –   advantages over the competition.




                                            3
Company Summary.

 For startups, this section should showcase
 the experience and skills of the founder and
 key managers.
 It should also include a brief description of
 the startup plan.




                                                  4
Products and Services.

 This section describes the company’s
  products and services, as well as how they
  are positioned to serve current and future
  market segments.




                                               5
Market Analysis.

 Here the plan should identify the reasons
  why customers will buy from the company,
  and the value proposition that underpins the
  company’s success.




                                                 6
Strategy Implementation.
 This section should describe the
  – company’s high-level strategies and anticipated
    results.
 Strategic priorities should fit into one of the
  following categories:
   –   financial,
   –   customer,
   –   products and services,
   –   people, or internal capabilities.
                                                    7
Competitor Analysis

 This analysis should describe the strengths
  and weaknesses of key competitors.




                                                8
Annual Operating Plan
 Emphasis should be on
  – the supply chain for manufacturing and
  – delivering products and services.
 This data will help enable more detailed
 planning by managers in different sub-
 functions.
 Key areas to cover include: equipment,
 capital asset management, materials,
 production, quality, facilities, and plant and
 office space.                                  9
On the Web Strategy.

 This section explains how the company will
  conduct business over the Internet and don’t
  miss the Social Media Strategy.




                                             10
Management Team
        Summary
 In this portion of the plan, a description of
 each member of the company management
 team is provided.
 It should include their qualifications,
 accomplishments, and commitments to
 business success.



                                                  11
Financials

 This section is very important to the startup
 and routine management of a company.
 The key elements are the income statement
 and the balance sheet.




                                                  12
THE END




          13

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Components of business plan

  • 1. 13 JUN 2012 1 Components of Business Plan
  • 3. Executive Summary  This should cover the foundation of the company, including the – market served, – business structure, – main business objectives, and – advantages over the competition. 3
  • 4. Company Summary.  For startups, this section should showcase the experience and skills of the founder and key managers.  It should also include a brief description of the startup plan. 4
  • 5. Products and Services.  This section describes the company’s products and services, as well as how they are positioned to serve current and future market segments. 5
  • 6. Market Analysis.  Here the plan should identify the reasons why customers will buy from the company, and the value proposition that underpins the company’s success. 6
  • 7. Strategy Implementation.  This section should describe the – company’s high-level strategies and anticipated results.  Strategic priorities should fit into one of the following categories: – financial, – customer, – products and services, – people, or internal capabilities. 7
  • 8. Competitor Analysis  This analysis should describe the strengths and weaknesses of key competitors. 8
  • 9. Annual Operating Plan  Emphasis should be on – the supply chain for manufacturing and – delivering products and services.  This data will help enable more detailed planning by managers in different sub- functions.  Key areas to cover include: equipment, capital asset management, materials, production, quality, facilities, and plant and office space. 9
  • 10. On the Web Strategy.  This section explains how the company will conduct business over the Internet and don’t miss the Social Media Strategy. 10
  • 11. Management Team Summary  In this portion of the plan, a description of each member of the company management team is provided.  It should include their qualifications, accomplishments, and commitments to business success. 11
  • 12. Financials  This section is very important to the startup and routine management of a company.  The key elements are the income statement and the balance sheet. 12
  • 13. THE END 13