205 crow ssp publishing cooperatives v2

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  • 1. THE SCHOLARLY PUBLISHING & ACADEMIC RESOURCES COALITION 21 Dupont Circle NW, Suite 800 Washington, DC 20036 (202) 296-2296 www.arl.org/sparc Society for Scholarly PublishingInnovative Partnerships for Small Publishers Publishing Cooperatives Raym Crow Senior Consultant, SPARC Consulting Group
  • 2. What We’ll Cover• Recap HFES profile• Compare HFES against other small publishers• Review the shared needs of small publishers• Describe how a publishing cooperative might work• Suggest cooperatives as an innovative publisher partnershipwww.arl.org/sparc
  • 3. HFES Profile• 3 peer reviewed journals (two print & online, one magazine format)• Monthly Bulletin• Annual Proceedings• Annual topical review book series• Annual member directory• Occasional bookswww.arl.org/sparc
  • 4. HFES Profile• 4,700 members• $1.6 million budget• 3 full-time publishing staffwww.arl.org/sparc
  • 5. Context Society Publishers <$500,000 in revenue Median Publishing Staff 3 Paid Circulation <5,000 96% Publish books 45% Publish e-newsletter 73% Outsource Some/All Functions 83% Median Revenue (quarterlies) $ 239,000 Median Costs $ 324,000 Generate Any Net Income 7% Source: 2005 Association Publishing Benchmarking Studywww.arl.org/sparc
  • 6. Context: Journals per SocietyAlmost 90% ofpublishingsocieties publishone journalOver 97%publisher threeor fewerjournals Per Ulrich’s analysis, 2005.www.arl.org/sparc
  • 7. Context: Journals by MediumSubstantial portion ofpeer reviewed journalsremain print only.Per Ulrich’s analysis, 2005. www.arl.org/sparc
  • 8. Context: Mixed Market for Journals~20,000 peer reviewedscholarly & scientificjournalsPer Ulrich’s analysis, 2005. www.arl.org/sparc
  • 9. Context: Shared Issues• Marginal market power—as buyers• Marginal market power—as sellers• Insufficient staff resources• Lack of investment capital• Innate conservatismwww.arl.org/sparc
  • 10. Shared Services Cooperative• Group of publishers that forms to provide one or more services to improve their competitiveness & sustainability• Purchases or provides services at a cost below what members could achieve individually• Services depend on member needs— can evolve over timewww.arl.org/sparc
  • 11. Potential Cooperative Services• Editorial services• Print purchasing• Online distribution• Marketing & sales programs• Licensing & rights management• Subscription & membership management• Publication business managementThrough shared services. . . Through collective purchasingwww.arl.org/sparc
  • 12. Cooperative Basics• Owned by members – Members exercise democratic control – Member equity based on use of serviceswww.arl.org/sparc
  • 13. Cooperative Basics• Owned by members• Provides services at cost – Income from fees – Surplus returned as patronage refunds – Allocated equity redeemed over timewww.arl.org/sparc
  • 14. Cooperative Basics• Owned by members• Provides services at cost• Retained equity provides operating capital – Meet market demand for new content – Fund investments in serviceswww.arl.org/sparc
  • 15. Cooperative BenefitsCollective action to provide—www.arl.org/sparc
  • 16. Cooperative BenefitsCollective action to provide—• Increased market power & visibilitywww.arl.org/sparc
  • 17. Cooperative BenefitsCollective action to provide—• Increased market power & visibility• Scale economieswww.arl.org/sparc
  • 18. Cooperative BenefitsCollective action to provide—• Increased market power & visibility• Scale economies• Access to management & planning serviceswww.arl.org/sparc
  • 19. Cooperative BenefitsCollective action to provide—• Increased market power & visibility• Scale economies• Access to management & planning services• Capital & risk poolingwww.arl.org/sparc
  • 20. Cooperative BenefitsCollective action to provide—• Increased market power & visibility• Scale economies• Access to management & planning services• Capital & risk pooling• Control & mission alignmentwww.arl.org/sparc
  • 21. Cooperative BenefitsCollective action to provide—• Increased market power & visibility• Scale economies• Access to management & planning services• Capital & risk pooling• Control & mission alignmentCan complement other nonprofit publishing services.www.arl.org/sparc
  • 22. Prerequisites• Adequately defined scope• Sufficient scale to warrant group action• Able to provide a solution solely on economic terms• Culturally, politically & economically appropriate for the groupwww.arl.org/sparc
  • 23. Cooperative Launch Process• Exploratory meeting: identify unserved needs• Float concept proposal that conveys vision• Survey potential member universe• Analyze feasibility• Develop business plan• Implement & launchwww.arl.org/sparc
  • 24. For More Information Raym Crow Senior Consultant SPARC Consulting Group crow@arl.org 1.703.536.7447www.arl.org/sparc