205 crow ssp publishing cooperatives v2

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205 crow ssp publishing cooperatives v2

  1. 1. THE SCHOLARLY PUBLISHING & ACADEMIC RESOURCES COALITION 21 Dupont Circle NW, Suite 800 Washington, DC 20036 (202) 296-2296 www.arl.org/sparc Society for Scholarly PublishingInnovative Partnerships for Small Publishers Publishing Cooperatives Raym Crow Senior Consultant, SPARC Consulting Group
  2. 2. What We’ll Cover• Recap HFES profile• Compare HFES against other small publishers• Review the shared needs of small publishers• Describe how a publishing cooperative might work• Suggest cooperatives as an innovative publisher partnershipwww.arl.org/sparc
  3. 3. HFES Profile• 3 peer reviewed journals (two print & online, one magazine format)• Monthly Bulletin• Annual Proceedings• Annual topical review book series• Annual member directory• Occasional bookswww.arl.org/sparc
  4. 4. HFES Profile• 4,700 members• $1.6 million budget• 3 full-time publishing staffwww.arl.org/sparc
  5. 5. Context Society Publishers <$500,000 in revenue Median Publishing Staff 3 Paid Circulation <5,000 96% Publish books 45% Publish e-newsletter 73% Outsource Some/All Functions 83% Median Revenue (quarterlies) $ 239,000 Median Costs $ 324,000 Generate Any Net Income 7% Source: 2005 Association Publishing Benchmarking Studywww.arl.org/sparc
  6. 6. Context: Journals per SocietyAlmost 90% ofpublishingsocieties publishone journalOver 97%publisher threeor fewerjournals Per Ulrich’s analysis, 2005.www.arl.org/sparc
  7. 7. Context: Journals by MediumSubstantial portion ofpeer reviewed journalsremain print only.Per Ulrich’s analysis, 2005. www.arl.org/sparc
  8. 8. Context: Mixed Market for Journals~20,000 peer reviewedscholarly & scientificjournalsPer Ulrich’s analysis, 2005. www.arl.org/sparc
  9. 9. Context: Shared Issues• Marginal market power—as buyers• Marginal market power—as sellers• Insufficient staff resources• Lack of investment capital• Innate conservatismwww.arl.org/sparc
  10. 10. Shared Services Cooperative• Group of publishers that forms to provide one or more services to improve their competitiveness & sustainability• Purchases or provides services at a cost below what members could achieve individually• Services depend on member needs— can evolve over timewww.arl.org/sparc
  11. 11. Potential Cooperative Services• Editorial services• Print purchasing• Online distribution• Marketing & sales programs• Licensing & rights management• Subscription & membership management• Publication business managementThrough shared services. . . Through collective purchasingwww.arl.org/sparc
  12. 12. Cooperative Basics• Owned by members – Members exercise democratic control – Member equity based on use of serviceswww.arl.org/sparc
  13. 13. Cooperative Basics• Owned by members• Provides services at cost – Income from fees – Surplus returned as patronage refunds – Allocated equity redeemed over timewww.arl.org/sparc
  14. 14. Cooperative Basics• Owned by members• Provides services at cost• Retained equity provides operating capital – Meet market demand for new content – Fund investments in serviceswww.arl.org/sparc
  15. 15. Cooperative BenefitsCollective action to provide—www.arl.org/sparc
  16. 16. Cooperative BenefitsCollective action to provide—• Increased market power & visibilitywww.arl.org/sparc
  17. 17. Cooperative BenefitsCollective action to provide—• Increased market power & visibility• Scale economieswww.arl.org/sparc
  18. 18. Cooperative BenefitsCollective action to provide—• Increased market power & visibility• Scale economies• Access to management & planning serviceswww.arl.org/sparc
  19. 19. Cooperative BenefitsCollective action to provide—• Increased market power & visibility• Scale economies• Access to management & planning services• Capital & risk poolingwww.arl.org/sparc
  20. 20. Cooperative BenefitsCollective action to provide—• Increased market power & visibility• Scale economies• Access to management & planning services• Capital & risk pooling• Control & mission alignmentwww.arl.org/sparc
  21. 21. Cooperative BenefitsCollective action to provide—• Increased market power & visibility• Scale economies• Access to management & planning services• Capital & risk pooling• Control & mission alignmentCan complement other nonprofit publishing services.www.arl.org/sparc
  22. 22. Prerequisites• Adequately defined scope• Sufficient scale to warrant group action• Able to provide a solution solely on economic terms• Culturally, politically & economically appropriate for the groupwww.arl.org/sparc
  23. 23. Cooperative Launch Process• Exploratory meeting: identify unserved needs• Float concept proposal that conveys vision• Survey potential member universe• Analyze feasibility• Develop business plan• Implement & launchwww.arl.org/sparc
  24. 24. For More Information Raym Crow Senior Consultant SPARC Consulting Group crow@arl.org 1.703.536.7447www.arl.org/sparc

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