Automated Systems - Sales On AutoPilot

If I can create an automated system, I get to just sit back and
watch the work happen automatically for me (A little like Tom
Sawyer getting his buddies to paint the fence for him).
!
Systems and processes make my life so much easier!
I want to work smarter, not harder and an automated system
allows me to do just that.
!
I Love Systems!
I’m going to show you the systems I
use to put my business on autopilot.

I still answer e-mails, but this takes 80-90% of the work
out of it. This allows me to focus on what really matters;
helping people, like you, accomplish their goals.
Yes,
Without these things, you are almost
guaranteed to fail.

Before I dive right in, I want to paint a
picture for you of the old, outdated system
for marketing your business.
!
It goes something like this…
OUTDATED MARKETING

Make a list of the top 100 people you know.
OUTDATED MARKETING
Call them and tell them how great you are
and how awesome your product is!
Next, ask them for 3 other people they
know who will want to hear how
awesome you are… oh yeah, and how
great your product is.
1.
2.
3.

Once you have combed through your “warm” market, you may
find yourself at the mall or Wal-Mart putting flyers on cars, while
dodging the security guy…Hopefully, you have never been
through the pain of this process, but I have… it stinks!
OUTDATED MARKETING
That is when, through frustration and shame. I
decided there had to be a better way…
I started to read books on simplifying things.  
I found two incredible books on automated
systems that I highly recommend.

Book#1: Work The System: The Simple
Mechanics of Making More and Working Less
The first one is “Work The System: The Simple
Mechanics of Making More and Working Less,” by Sam
Carpenter.
This book changed the way I view the world.
I now see almost everything as a system
that can be tweaked and enhanced.
It is amazing the things you will “see” after reading this
book. In fact, I probably learned more reading this book,
than I did collectively obtaining my MBA.
AUTOMATED MARKETING

Sam has this knack for taking complicated
ideas and breaking it down into very
simplistic systems which give you control of
the process.
!
After implementing his concepts, if done
correctly, you shouldn’t have to deal with
chaos and “fire fighting.”
AUTOMATED MARKETING

“Distraction, diversion, and overwork are the keywords of
modern life, and to Sam Carpenter they add up to years of
fruitless effort and unsatisfying outcomes. Work The
System maps a different strategy, a deep adjustment plan
for making more minutes count, and freeing up more time
for the meaningful things in life.”
Mark Bauerlein does a great job of summarizing
Work The System, he states,
AUTOMATED MARKETING

Oh,by the way, because Sam is AMAZINGLY COOL, he
is giving you a .pdf copy of his book for free. The book is about 200
pages and you could knock it out in 2-3 days.
AUTOMATED MARKETING

Book#2: The 4-Hour Workweek: Escape 9-5,
Live Anywhere,and Join the New Rich
The second book was “The 4 Hour Work Week” by
Timothy Ferris. In this book, Tim gives you a blue print
to automation. He allows you to dream of things you
didn’t think were possible.
!
He teaches you how to determine what is really
important… things you must do… and then how to
outsource the rest.
He also provides a few resources to
outsource some of your “menial” tasks.
One of his suggestions is Brickwork India,
but in my personal experience Online Jobs
is a better resource.
AUTOMATED MARKETING

John Jonas (creator of online jobs.ph) does a
fabulous job of teaching you how to work with
Filipino Virtual Assistants.
!
One of the major reasons is that Filipinos primarily
all speak two major languages (Tagalog and
English).
!
They also love American culture, so their level of
understanding is much better. Filipinos can probably
tell you more about the NBA playoffs and American
Idol than you know. They are also incredibly loyal. If
you treat your virtual assistant well, s/he will work for
you for a lifetime.
!
AUTOMATED MARKETING

Another huge takeaway from the 4 Hour
Work Week, for me, was his idea of
selective ignorance. He teaches you
about a “low-information diet.”
!
Basically, taking control of what you allow
to eat up your time. He questions things
such as… is it really necessary to watch
the news every night when it is mostly
negative.
AUTOMATED MARKETING

Since reading this book, I have saved
myself about 12 hours a week deleting
time sucking activity. In the last few
years since implementing these changes,  
I have not missed out on a single thing.
AUTOMATED MARKETING

If something major happens that I need to know
about, I can research that specific topic and
learn what I need to in know in about 10% of
the time… or better yet… I can have my VA
research it for me and paraphrase it into bullet
points.
AUTOMATED MARKETING

“The world is changing and
our outlook needs to change
with it, because old models
don’t cut it anymore. This book
will cause you to question
everything — read it!”
I believe Blake Ross, Co-founder of
Firefox, says it best,
AUTOMATED MARKETING

In our conventional way of online marketing, we tend to
focus on a specific website. So, we put all our effort into
driving traffic (or people) to a specific website where they
will magically see the value in what we have and
automatically buy.
OLD CONVENTIONAL THINKING

Here is the problem… 99% of people
do not make a purchase the first time
they see your website.

OLD CONVENTIONAL THINKING
In fact, studies have shown that typically people
need 7exposures before doing business
with you. So, what if we built a system that will
allow you to stay in touch with them
automatically?

Enter the
CAPTURE
PAGE…
You probably have seen something similar to this picture
above. In fact, you probably have opted-in to one yourself.
AUTOMATED MARKETING

What this allows us/you to do is to “capture”
or collect your prospects e-mail address
(into your autoresponder) and after they hit
submit the capture page will automatically
forward to another webpage (typically a
sales video or free .pdf report).
!
Makes sense right?
!
That way, we have captured their
information and can continue to build a
relationship with them. So, how do we do
this?
AUTOMATED MARKETING

AUTOMATED MARKETING
Typically this is done with two systems working
together: a capture page and an autoresponder.
There are several autoresponders on the market
such as
● Constant Contact
● AWeber
● MailChimp
● icontact
● GVO
● OfficeAutoPilot (now called Ontraport)
● Infusionsoft
● iContact.

My personal favorite is Aweber because of their
deliverability, but if you are on a budget MailChimp will
let you e-mail up to 2,000 people for free. You can find
a detailed review of all these autoresponders by Pete
Williams.
AUTOMATED MARKETING

As far as landing page software (opt-in page) options, here are
a few:
● Optimize Press
● Leadpages
● Instabuilder
● Kajabi.
I personally use Leadpages because it is easy to use and
loads very quickly. Also, Leadpages website is actually faster
than if I hosted it on my own server. You also have the ability
to split test from within Leadpages.
AUTOMATED MARKETING

These two systems will allow you to build an e-
mail list of prospects and begin to build a
relationship with them.
!
Let’s face it, it took effort to get that traffic to your webpage, and you don’t want
just one shot. Remember, we are working smarter, not harder.
By utilizing these two systems, you can “capture” them automatically without doing
anything.
!
Once you have their e-mail address, your job is to e-mail that person  
(from your autoresponder) 1-2X a day.
AUTOMATED MARKETING

So, what exactly do you e-
mail to them?
So many people get this part WRONG.
!
If you don’t do this correctly, you will just annoy your prospect. Not
the greatest strategy to get a sale. There are only 3 things you
should be e-mailing to your list of prospects… period:
● Tell inspirational stories
● How To’s – Solves a problem
● Answer questions
AUTOMATED MARKETING

!
● Act desperate
● Constantly hammer them to buy something
● Act like a cheesy sales person
!
You need to be COOL in your e-mails…
!
I have learned a lot from watching how Frank Kern and
David Wood craft their emails…
DO NOT!!!
AUTOMATED MARKETING

No one wants an e-mail from someone constantly hammering
them to buy something.
!
Think about it from your client’s perspective.
!
When you check your personal e-mail, what are you looking for?
Are you looking for something from friends and family? Maybe a
funny or inspirational story will catch your attention? Perhaps an
answer to a question you have.
.
These are the things that capture your
attention

Remember, you are building
a relationship with your
prospect.
!
Your e-mail must stand out surrounded by the
noise of all the other crappy marketers out there.

My guess is you probably won’t.
Ask yourself this… Would you open or
delete this e-mail:
“Greatest Pill Ever That Fixes
EVERYTHING on Sale Now for ONLY
The Next 24 Minutes… Don’t Wait!”?
AUTOMATED MARKETING

However, if you “opted-in” to a capture page that promised to
show you how to get internet traffic, you might open this one:
“3 simple steps I use to get free
traffic to my website” or
!
“Stay at home mom paid off her
mortgage using these 3 simple
traffic tools.”
AUTOMATED MARKETING

Once you have delivered this value to them, simply
bridge to what you are offering, showing them how this
will solve their problem and direct them back to your
website.
Every e-mail you send must
give value to your prospect.
AUTOMATED MARKETING

The process should look something like this (I know the
graphic isn’t the best… but hopefully you will get the
idea)
AUTOMATED MARKETING

Ok, so here is an of the wall example to demonstrate, let’s say you’re a
cat lover and have opted in to a page for information on how you can
be the best cat owner ever.
!
You take a look at my website, but the doorbell rang and you had to
leave because your cat “accidentally” got into the neighbor’s yard and
ate their pet parakeet while trying to drink out of the neighbor’s
birdbath.
!
In the meantime, your son took over your
computer and decided to check out his
Facebook page…
CRAZY CAT EXAMPLE

I just lost my prospect.
Oh, wait, no I didn’t. I
have your e-mail.
CRAZY CAT EXAMPLE

So, three days later… after replacing a parakeet and giving your cat
antacids (ok not really) you see an e-mail from me on the effects of
fresh water for a cat.
!
You open up the e-mail and read about all the positive things this
can do for your cat’s mood and health. In the bottom of the e-mail, I
include some information on where to purchase an automatic fresh
water dispenser for cats.
!
Since you are too lazy to replace your cat’s water every day (or
maybe the dog drools in it constantly), and you don’t want to replace
another parakeet… you buy the water dispenser for $29.99.

You are happy, I am happy, the
cat is happy, and your neighbor
is happy.
A little bit of a crazy example, but you
get the idea.
CRAZY CAT EXAMPLE

We talked about the importance of your capture page, autoresponder,
and follow up e-mails, but what about the traffic itself? How do you get
traffic to your capture page?
Believe it or not, this is actually one of the easiest things to do.
!
However, it will cost you something.  
It will cost you time or money.
Are you starting to see how these two systems
could make your life easier?
There is MORE.

You must have 3 very important things to make the
economics work in your business. Without these 3
things it is virtually impossible to make a profit.
!
These 3 things are:
● Continuity (Residual Income)
● Back End or High Ticket Sales
● 80-100% in Commission
This brings up a REALLY
good point.

If you current business structure has some but not all of these
things it will be incredibly difficult for you to scale your business
and become profitable.
!
In English, it will cost too much to acquire a new customer.
!
However, when you do have
these three things working
together… magic will happen.

Let me give you a real life example to explain…My friend, Josh Schoenly,
did this (names of products, time frames, % and pricing have been
changed).
He developed an incredible real estate course that taught real estate
agents how to find prospects for free on craigslist.
He sold this for $1,997.
!
In addition to this, he contracted affiliates to sell his product for a 20%
commission of the $1,997 (silly affiliates)…So he got to keep 80%.
At first, he was ecstatic. His hard work had paid off and
he was finally reaping the reward. However, very soon,
he started to get frustrated.

Why? He was starting over from square
one each month… and the contacts he had
already bought… so you need to find more.
See how he couldn’t scale?
!
He had to start over each month.

Now let’s use the exact same example, but instead of selling a
course, he sold a monthly membership to a Craigslist mentoring
group for $19.95/mo
!
At first, he was ecstatic. His hard work had paid off and he
was finally reaping the reward. However, very soon, he started
to get frustrated. Why? He was only making $19.95 on each
person… and they seem to only stay a member for 2 months.
Also, the contacts he had already bought… so he needed to find
more. However, it was costing him $22 to acquire a new
customer.
See how it is difficult to scale?

Now let’s use the exact
same example, but now
Josh has all three
components…

He sold a monthly membership to
a Craigslist mentoring group for
$19.95/mo
!
Josh also developed several
educational products that teach
real estate agents how to get
referrals with ease, easily find
people who want to list their
house, and market their business
automatically.
Each one of these products sold
in a range of $497-$1,997.
Also, because of the additional
value and products you have your
monthly subscribers are sticking
around for a lot longer.
Do you see how each item fits
together?
!
Also, each client is now worth a
lot more, so it doesn’t matter as
much that it costs $22 to acquire a
new client?

That is a real fact… I didn’t change anything there.
Having all three is where the magic is at…
Using this system, Josh has made more than
$4 million dollars since 2010.

So, maybe you are reading this and your current business
model already offers all three of these things.
!
Fantastic! Use these ideas to leverage what you are doing
and put it on auto-pilot. However, if you don’t currently have all
three of these things, I believe my team can help you.
Remember, I don’t want to build all this stuff myself.
I want to leverage other people’s systems to make my
life easier… this is exactly what our team has done.

Our team has pre-built capture pages, sales videos, passive
monthly income (through our viral blogging system which
attracts leads for you), additional high ticket educational
products where you can make $200-$3,000 per sale, done for
you traffic, and the tools to teach you exactly what to do to
succeed.
!
So, literally the only thing you need to focus on is 3 very
simple things:
● Your mindset (spend 30 minutes a day developing
yourself)
● Getting traffic to your capture page
● Conversions (which by the way come from your daily e-
mails

You really need 3 tools to get started (an example of what you
build or use what I personally use)
At this point, you might be thinking,
“That’s great, but what is this going to
cost me?”
Not as much as you
might think.

The Viral Blogging System ($25)… Blogging is the life of
your internet business… no matter what online business you
have. The VBS is optimized to be favorable in Google’s
eyes and does all that cool SEO Magic that can be so scary.
There is also so much force behind this system it 100x more
powerful than building a blog on your own.

Become an affiliate ($19.95).
You don’t have to do this, but
you won’t be able to sell any of
the products unless you do.
Oh yeah, by the way, we get
80-100% commissions on the
educational tools. It’s where
the company makes money
sense they don’t make a cut
from products sold in that
network. Also that is the
merchant allows for credit card
processing.
Get an autoresponder. I use
Aweber ($19), (Click Here)

So… if my math is correct, you get an entire business and
system built for you for less than $65 a month. (you can build
your own with an assortment of parts but this is a very good
starting point to build a funnel, and marketing system)
!
In addition to this, our team also has some additional bonuses
we are throwing in for you for free.
BONUS #1: A complete 8 step money making formula
BONUS #2: 24/7 access to our money making bloggers online
community.

Oh, I forgot to tell you, the blog is audio and video too… so
you don’t have to write if you don’t want to.
!
You can record audio or video… even from your smartphone
and post it directly. It is pretty slick.
!
AND you can have multiple blogs if you want to… just in
case you have more than one business or would like to
have a blog for your family too!

Regardless of what you choose to do, I would
strongly recommend installing these simple
systems into your business.It will make you
more efficient, profitable, and best of all
automated!

Learn More How To 
Setup Your Own System
- Michelle Thompson & Lawrence Tam

Automated Systems - Sales On AutoPilot

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