Brief Mission Statement of McDonald's. To see the full mission statement, visit our website: http://www.strategicmanagementinsight.com/mission-statements/microsoft-mission-statement.html

2. Company Background
Name Microsoft Corporation
Current CEO Steve Ballmer
Revenue $ 73.72 billion (2012)
Profit $ 16.97 billion (2012)
Employees 94,000 (2012)
Competitors
Apple Inc., Google Inc., Samsung
Electronics Co., Ltd., International
Business Machines Corporation and many
others.
More information at:

3. “At Microsoft, our mission and
values are to help people and
businesses throughout the world
realize their full potential.”
More information at:

4. Does it include…?
Customers Products/
Services
Markets
Yes No Yes
Technology Concern for
survival
Philosophy
No No No
Self-concept Concern for
public image
Employees
No No No
More information at:

5. Does it mention values like…?
Citizenship Teamwork
No No
Excellence Integrity
No No
Customer or product-oriented?
Customer-oriented
Score
1.3/4.5
More information at:

6. MORE
For more information about this presentation
please visit our website!
Microsoft Mission Statement 2013 –
Strategic Management Insight
Take a look at our other presentations!
More information at: