Compete profitably whilst translating the brand
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Microsoft Corporate Executive Roadshow business productivity – Compete profitably whilst translating the brand
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Compete profitably whilst translating the brand
- 1. Session Structure: Introduction Strategy Intranet - Inside, Looking Out Web Presence - Outside, Looking In Wrap-Up and Trinity Offer
- 2. Antony Clay antonyc@tesl.com www.linkedin.com/in/antonyclay www.twitter.com/soulsailor www.tesl.com
- 8. Trinity Special Offer: *Organisational Readiness *Technology Readiness *Across both OCS & SharePoint
Editor's Notes
- Agenda:Introduction (10 mins)Strategy (10 mins)Inside, Looking Out– Intranet (15 mins)Outside, Looking In– On-line Presence (15 mins)Wrap-Up / Call to Action (10 mins)Highlight the key points and questionsAny other businessTrinity Offers
- Strategy (10 mins)“We” frame the session around experiences of strategy, transparency, client and employee engagement, “magic mirror”Start the conversation with asking them “not to do a technology project” (SharePoint as an example) do a business projectThey discuss the level of strategies they have in place and the relationships between them i.e. Business strategyIT strategyWeb strategyCorporate / brand commsEmployee engagement strategyCustomer engagement strategyWe generate an “on-the-fly” poll of the level of strategic awareness (2nd monitor/screen)
- Inside, Looking Out– Intranet (15 mins)“We” frame the session around Start with “CapGemini report” re: FaceBook as the corporate Intranet + my views (inc. The “walking through clouds analogy”)They discuss issues, challenges, approaches to:Organisational BrandBusiness processCollaboration and knowledge management2-way conversationsKnowledge discoveryTransparency“We” challenge“We” generate an “on-the-fly” mind-map of points raised (2nd monitor/screen)
- Outside, Looking In – On-line Presence (15 mins)“We” frame the session around what do clients/customers want to engage with/see from your organisationDo you know what your clients / customers are thinkingProcesses and engagements should cross organisational boundaries – does your strategy and technology enable that?They discuss issues, challenges, approaches to:Organisational BrandBusiness processCollaboration 2-way conversationsTransparency“We” challenge“We” generate an “on-the-fly” mind-map of points raised (2nd monitor/screen)
- Wrap-Up / Call to Action (10 mins)Highlight the key points and questionsAny other businessTrinity Offer
- Trinity Offer
- Articulate the Trinity Offer Details and Engage those interested appropriately