2. Each ad focuses on a purpose. Every ad exists in its own world. Ads : Made for you
3. Impossible & unlikely things always happen in ads. Either for humour to draw attention Or to emphasise a characteristicrelevant to the product. Rules don’t apply here...
4. Assigned a value by association (made by creators). But also by the viewer – Why is it all valuable to me? Value of ads..
5. Making each brand have its own “way” Each brand focuses onsomething differentin their field. Differentiation