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Decoding advertisement

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Decoding advertisement

  1. 1. Decoding Advertisement<br />Ideology and Meaning in Advertising<br />
  2. 2. Each ad focuses on a purpose.<br />Every ad exists in its own world.<br />Ads : Made for you<br />
  3. 3. Impossible & unlikely things always happen in ads.<br />Either for humour to draw attention<br />Or to emphasise a characteristicrelevant to the product.<br />Rules don’t apply here...<br />
  4. 4. Assigned a value by association (made by creators).<br />But also by the viewer – Why is it all valuable to me?<br />Value of ads.. <br />
  5. 5. Making each brand have its own “way”<br />Each brand focuses onsomething differentin their field.<br />Differentiation<br />
  6. 6. Examples given.. <br />
  7. 7. Other examples..<br />
  8. 8. Sean Connery ≠ Catherine Deneuve || || Jim Beam ≠ Chanel No.5, 6 or anything Chanel ad<br />Correlation...<br />
  9. 9. Sometimes they go too far..<br />
  10. 10. http://www.youtube.com/watch?v=U18VkI0uDxE – dos equis<br />http://www.youtube.com/watch?v=y9ajRIgTJNA&NR=1 – mcdonalds.<br />
  11. 11. Thanks for listening..<br />

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