1. Audio Options: Listen to the presentation using your computer speakers or dial in on the phone using the numbers provided in the confirmation e-mail.
2. Social Media Belts Social Media Black Belt Social Media White Belt Social Media Red Belt Understand Lead Participate
3. iPad for Business A White Belt Training Social Media White Belt Understand
4. Speakers John Stauffer | @John Stauffer Regional Director, Hong Kong Ogilvy 360°Digital Influence ThomasCrampton.com | @ThomasCrampton Asia-Pacific Director Ogilvy 360°Digital Influence
13. Market Growth of Tablets 242.3 Million sold in 2015 Sydney 19.7 Million sold in 2010 Source: isuppli.com, itp.net
14. 87% of iPad owners use it every day 39% 35% Source: btrax
15. iPad Statistics 90 15 59 iPad already available in 59 countries 15MM units sold in 2010 90% tablet market share Source: quickpwn.com, yudu.com, tabletmonsters.com, maclife.com, phandroid.com
16. 50 50% of Fortune 100 using iPad commercially iPad in the Enterprise 80 80% of Fortune 500 deploying or piloting iPad Source: zdnet.com, dashboardinsight.com
17. 10 bn App Economy Available Apps Thousand Downloads (Billion) Quarters after launch Source: “Top Mobile Internet Trends”, February 2011 – Murphy & Meeker, mylookout.com
18. Nearly half of mobile traffic occurs on iPad Source: Forrester, February 2011
19. Mobile share of web use on the rise Visits to Business Insider From Mobile Devices (Share Of Mobile Visits Per Device) iPhone Android iPad Mobile Share of Total Visits iPod Blackberry Source: Business Insider, May 2011
28. Businesses incorporate the iPad in various ways Entertainment Utility Information Incorporate games, videos, and other entertaining features based around products Call customers to act in a way that is in line with business objectives Offer additional knowledge about products or related services
40. myStarbucks: Save all of your favorites for quick recall and sharing.Utility Source: itunes.apple.com
41. Gilt on the Go Gilt on the Go allows users to shop top fashion and luxury labels at prices up to 70% off retail from anywhere in the world. 7% of the company’s weekend sales come from the Gilt on the Go app via various mobile devices. Utility Source: itunes.apple.com, fashionista.com
47. Get the latest Disney news and updates about movies, TV shows, events and more
48. Movie showtimes, locations and ticketsEntertainment Source: itunes.apple.com
49. Burberry Retail Theatre During their 2011 spring/summer show, 25 Burberry boutiques around the globe streamed the runway show live for customers on social media. iPadswith a special Burberry app were distributed among the public, allowing the public to order and buy the items on show straight away. Entertainment Source: Ogilvy
54. Mercedes-Benz Advantage Mercedes-Benz Advantage is an app made for the automaker's sales force. The app provides quick access to the latest deals and a quicker turnaround time for customer credit application processes. The program streamlines the closing of the deal by eliminating the potentially deal-killing walk away. Information Flickr user iFun.de Source: autoblog.com
64. Strategic Approach to Content Creation for the Tablet Measure Measure Strategy Measure Create Publish
65. Strategic Approach to Content Creation for the Tablet Measure Measure Strategy Measure Create Publish Discover What are our goals? Who will we reach? What are our resources? Plan Where will people interact with content? Define content types. Develop strategy. Refine messaging in content. Modify channels of distribution.
66. Strategic Approach to Content Creation for the Tablet Measure Measure Strategy Measure Create Publish Discover Story What are our goals? Who will we reach? What are our resources? Define message and tone. What problem are you trying to solve? Plan Content Where will people interact with content? Define content types. Develop strategy. Owned content. Event triggered. Consumer generated.
67. Strategic Approach to Content Creation for the Tablet Measure Measure Strategy Measure Create Publish Discover Story Curate What are our goals? Who will we reach? What are our resources? Define message and tone. What problem are you trying to solve? Determine sources. Aggregate content. Apply keywords. Plan Content Distribute Where will people interact with content? Define content types. Develop strategy. Owned content. Event triggered. Consumer generated. Content seeding with online destinations: social channels, etc.
68. Strategic Approach to Content Creation for the Tablet Measure Measure Strategy Measure Create Publish Discover Story Evaluate Curate What are our goals? Who will we reach? What are our resources? Define message and tone. What problem are you trying to solve? Content performance meet goals? Which channels are best? Which most valuable? Determine sources. Aggregate content. Apply keywords. Plan Content Distribute Optimize Where will people interact with content? Define content types. Develop strategy. Owned content. Event triggered. Consumer generated. Content seeding with online destinations: social channels, etc. Refine messaging in content. Modify channels of distribution.
77. 2010: Best submission for 30th anniversary competition (Hong Kong)CONTACT: John Stauffer Regional Strategy Director | 360° Digital Influence Ogilvy Hong Kong p +852 9661 0998 ejohn.stauffer t @johnstauffer Thomas Crampton Asia-Pacific Director | 360° Digital Influence Ogilvy Hong Kong p +852 6397 1662, e thomas.crampton@ogilvy.com t @thomascrampton
Source: http://blog.btrax.com/en/2011/05/04/10-big-brand-websites-that-break-on-the-ipad/Use of desktop computers is down for 35%iPad owners since they bought the deviceUse of laptops is down 39% since they bought an iPad87% of owners are using it every day of the week
Source: http://blog.btrax.com/en/2011/05/04/10-big-brand-websites-that-break-on-the-ipad/Many brands have been caught off guard by the meteoric rise of the tablet’s popularity since Apple released the iPad. This has serious implications for e-commerce sites, many of which are optimized only for desktop and laptop viewing. A clear indicator of that is how badly websites of major brands break when viewed on tablets and other mobile devices.