Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Recently uploaded
Recently uploaded (20)
L si media_deck_adpr_v1
- 1. WELCOME TO ©2014 LSi Media. All Rights Reserved. 1
- 2. THE OPPORTUNITY $327 BILLION will be spent online by US consumers in 2016* How much of this will be in YOUR bottom line? ©2014 LSi Media. All Rights Reserved. 2 *Forrester Research (forrester.com)
- 3. WHO WE ARE A Digital Media Agency Digital Media Development-Social Media Marketing– Search Engine Marketing Helping clients engage and resonate with their customers Driving force behind the largest online sales community - NASP Entrepreneurs with 100+ (combined) years of business experience Established cloud backup industry in the U.S. ©2014 LSi Media. All Rights Reserved. 3
- 4. ©2014 LSi Media. All Rights Reserved. 4 ENABLING ADVERTISING AGENCIES AND MAREKTING DEPTS. WITH ADVANCED WEB MARKETING SERVICES FOR THEIR CLIENTS LSi Media provides the following specialized digital marketing services for marketing departments to provide more advanced marketing solutions to their clients: 1. Web solutions that tightly align companies’ internet presence with their brand and corporate image 2. Social media solutions that integrate seamless with the companies’ websites and carry their message to customers 3. Online communities and online forums for companies to connect continuously with their customers 4. Effectively design an integrated internet ecosystem (website, social media and online communities/forums) that gathers relevant data and generates sales leads for client companies
- 5. ©2014 LSi Media. All Rights Reserved. 5 Services Description
- 6. Integrated Social Media Marketing • Creating leads and takes a multi-pronged approach to reach target customers • Personalizes the customers’ relationship with the company • Constantly conveys company messages to customers • Search Engine Marketing – Leads on Autopilot, Drive more traffic to your website Well-aligned Web Presence • Properly projects company’s image and culture – energizes company brand! • Resonance & Motifs: Messaging with a focus on your client’s needs • Includes all digital media assets including website, social media profiles and blog • Draws in Customers Online Community and Forum • Continuous connection with customers • Centered on customers’ needs • Utilizes the power of the network ©2014 LSi Media. All Rights Reserved. 6 INTEGRATED WEB ECOSYSTEM SURROUNDS CUSTOMERS
- 7. ©2014 LSi Media. All Rights Reserved. 7 TIGHTLY ALIGN THE COMPANY’S WEB PRESENCE, CORPORATE BRAND & IMAGE WITH IT’S TARGET CUSTOMER ‘S NEEDS
- 8. Most companies find their websites to be ineffective Most company’s websites aren’t mobile compatible Aren’t optimized to attract customers Don’t convey the company culture Aren’t visually appealing Marketing First Design Second Technology Third ©2014 LSi Media. All Rights Reserved. 8 WEB PRESENCE NEEDS PROPER ALIGNMENT WITH COMPANY BRAND AND IMAGE Mis-alignment disconnects companies from their customers
- 9. Brand Customer Motivation Motif Selection Messaging Project Plan Implementation Support ©2014 LSi Media. All Rights Reserved. 9 THE LSi MEDIA METHODOLOGY LSi Media Target Customer Analysis and Motif Selection Keyword Research and Niche identification Analytics and Monitoring Messaging – Website, Social, RESONANCE PHASE Social Media Campaign Development What does an engagement with LSi Media look like?
Editor's Notes
- Hi. My name is Idris Grant and I’m going to tell you a little about LSi Media. We’re a Digital Media Agency that equips Advertising Agencies and PR Firms with Specialized digital media services with the purpose of helping their clients begin the conversations with their target customers using all forms of digital media including web, social, video, and content marketing. In this overview we’re going to cover who we are, what we do, how we do it, and how we will specifically help your agency differentiate itself to increase revenue and brand share.
- THE OPPORTUNITY$327 Billion will be spent online by US consumers in 2016. How much of this will you help your customers attain for their bottom line?How much of your customers revenue comes from business that is acquired from online sources ? Can your customers be found by internet searches related to their products or services ?Does their websites convey everything their company ? Their values ? Their culture ?LSi Media exists because traditional advertising agencies and PR firms struggle as much as the clients they serve with connecting with the customer in a meaningful way. Companies like Apple, Facebook and twitter have changed the way people connect, communicate and interact with the world. 5 year olds are running around with ipads…changing the game. The competition for customers attention is fierce, and it’s hard to cut thru the noise to actually connect with the target customer.The psychology of the consumer has changed, and companies that are in the business of communicating, engaging, and interacting with and influencing these consumers have to understand the new psychology.LSi Media was designed around this new psychology and is leading the shift in marketing technologies to guide companies to greater customer engagement.
- LSi Media was originally born out of the need to promote and grow The National Association of Sales Professionals’ online community. We grew the community from 3000 members to 26000+ member within 8 months. We’ve since evolved into a full service digital media agency. We specialize in digital media development, social media marketing, and search engine marketing all with the focus of helping clients engage and resonate with their target customers.Our management team embodies the full range of business development, technology, sales, marketing and communications.I am considered one industry leaders and pioneers of the cloud backup and data protection industry and have been involved with 2 acquisitions over the past 4 years. Collectively our team has over 100+ years of business experience and has generated 500M dollars in client value. We consider ourselves true visionaries, and leading architects in combining advanced technologies with the latest influence-based marketing to create customer engagement at the highest levels.
- ENABLING ADVERTISING AGENCIES AND PR Firms WITH ADVANCED WEB MARKETING SERVICES FOR THEIR CLIENTSLSi Media providesspecialized digital marketing services for advertising agencies and PR firms to provide more advanced marketing solutions to their clients:WE PROVIDE: Web solutions that tightly align a companies’ internet presence with their brand and corporate imageWE PROVIDE: Social media solutions that integrate seamlessly with a companies’ website and carry their message to their customersWE PROVIDE:Online communities forums for companies to connect continuously with their customersIN ADDITION:We effectively design integrated internet ecosystems (including websites, social media and online communities/forums) that gatherrelevant data and generates sales leads for companies
- Social Media Marketing Development – Social Media is the new landscape for customer engagement. We work closely with our clients to create customer engagement, and word-of-mouth brand awareness. We take an integrated approach build strategies based on analysis of the clients brand, industry and target market. This includes strategic planning for social media platform selection, demographic identification, search phrase identification, social profile creation/optimization, social profile messaging, content creation, social media bookmarking campaigns, and specific marketing campaign development.Targeted Lead Generation Services – Clients are able to leverage our strong expertise in internet and social media marketing to create sales opportunities. This is a highly specialized service offering that we provide for clients that would like us to utilize our unique marketing strategies to create leads for them.Web Design -LSi Media can provide website design and development for its' clients. We do not provide "build-to-order" sites. This is where we differ from our competitors. We provide a more complete service in which, we determine the website messaging, style, and look and feel. We base all of the aspects of a website based on the emotional needs of the target audience of the website and therefore create a much better result for our clients......more visitors, more engagement, more leads.... Custom Online Community DevelopmentSearch Engine Marketing (on-page/off-page SEO)Content MarketingWebsite Traffic Generation (Backlinking)Keyword Research
- The Integrated WEB Ecosystem that cohesively works together to drive revenue and brand share.When it comes to Integrated Social Media MarketingSocial media marketing can mean different things depending on the industry it’s being applied to. Through LSi Media’s motif methodology, we verify and/or construct the clients “influence map” and from this profile we craft social media marketing campaigns that are specific to the company’s brand messaging. We select the most appropriate social media platforms (i.e. fb,twitter, and LI) that provide the greatest connection and engagement. We can design strategy andcan execute strategy as a service on behalf of the customer. This strategycreates Leads and enhances Brand Awareness across the internetWe utilize Social Media to generate targeted leadsWe also manage a companies Email Marketing campaignsWhen it comes to Search Engine Marketing Most companies have the dream of customers calling them to buy their product or service? Search engine marketing creates this reality for our customers. We design their marketing campaigns from the perspectiveof what the customers are seeking. Some of the outcomes of Search Engine Marketing include:Driving more targeted traffic to your website and social media profilesIncrease your websites authority on the internetGenerate leads on autopilotEvery company needs a Well-aligned Web PresenceWhen it comes to creating a well aligned web presence, we take a holistic approach. It is an extension of their business and should completely represent their company vision and culture to the outside world. More importantly it needs to resonate with it’s target customers. It should also:Properly project the company’s image and culture and energize the brandIt should resonate using the LSi Media Motifs creating messaging with a focus on your client’s needs.It should further include all digital media assets including website, social media profiles and blogAnd lastly it needs to draws in Customers.We specialize in creating Custom Online Communities……………………………………………………………………………………………for industries such as training companies and professional networking companies, cloud technology companies and the weather and avionics industry.Again, we create messaging with a focus on your client’s needs. We call this resonance, utilizing LSi Media’s MotifsWe help companies leverage the power of social networking to grow revenue and establish brand recognition.
- The Motifs tightly align a company’s web or digital media presence, corporate image, and brand with the needs of it’s target customers. We really took a deep look at how a company’s digital media presence needs to look, feel, and have the capacity to engage it’s target customers. We believe that engagement primarily occurs at an emotional level. People make buying decisions based on emotions and justify with logic and the ratio is incredible: 90% emotion and only 10% logic. A digital media presence that does not address this fact, misses out on capturing the majority of their potential customers.We have identified 7 distinct emotional buying patterns as they relate to digital media and call them Motifs. These Motifs range from Visionary to Informative and everything in-between. In some cases a company specifically falls into one area, in other cases a company may have to balance between multiple Motifs, based on their product or services offering.An example of an Exclusive/Social Motif is a client of ours in the business networking industry. The messaging, look and feel highlight the exclusivity as a member-by-invitation only organization and the special access to luxurious events its members have. In addition it only caters to high level CEOs of companies of a significant size. This Motif speaks to the target members significance (Exclusive Motif) as well as the need to connect with like-minded individuals (Social Motif).An example of an Visionary/Informative Motif is a client of ours in the business incubation and investment industry. The client needed us to create an online platform to allow them to fully show the vision of the age of conscious capitalism – both presenting the Vision of conscious capitalism and educating visitors on the merits of building companies that matter, both from an internal culture perspective as well as the need to look outside itself and create awareness and positive impact beyond itself.Another example would be a law firm, whose clients are in need of legal assistance. In most cases a Sincere Motif is needed because their target clients are typically in situations where they lack confidence and certainty and have to rely on the company to provide that confidence and certainty in any given legal situation. Imagine what the Motifs can do for your organization!
- Most company’s find their websites to be ineffective. We find that even the most sophisticated companies struggle with keeping their website current and even justify not doing so. As a result their websites are not optimized for the latest mobile devices and operating systems. With the ever changing algorithms search engine providers, like google/yahoo/Bing implement, websites can become virtually invisible to the world. Through the use of the Motifs blended with general marketing principles and Search engine marketing strategies, LSi Media will re-focus your existing web presence to be more marketing and customer focused to increase sales opportunities and brand share.
- So, what does an engagement with LSi Media look like? There are multiple phases.The first phase involves interviews with leadership to learn about the company’s vision, existing brand strategy, competitor analysis and target customer identification. From there we build an influence map based on the Motifs. We then move into the technical strategies of the methodology and perform keyword research and niche identification based on what potential customers are searching for on-line. Then we move into crafting messaging for websites, social media profiles and email marketing. The next phase is to craft and execute social media campaigns based on this methodology.Throughout the entire process we monitor and collect analytics to gage the effectiveness of the strategies and make adjustments accordingly.