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Social Media Case Study on Harley Davidson
1. Case Study on Harley Davidson
Harley Davidson is one of the best known companies in the world that works harder to build genuine
relationships with their customers.
Mission
The major goal of Harley Davidson is to generate potential leads for buying their products or service. In
order to achieve these goals, Harley Davidson has been very active in promoting their products or
services by getting involve in direct marketing and social media marketing.
Sweepstakes Campaign 2012
Brasilia Harley Davidson has creatively used SocialAppsHQ’s Sweepstakes App to generate interest in
test driving. This campaign was focused on driving likes and generates leads for test driving Harley
Davidson. This campaign was run utilizing FB ads, content marketing on Harley Davidson Brasilia FB page
and leverage SocialAppsHQ’s multi-lingual platform to target their audience.
Results
Number of Entries for free drives - 41 entries
Number of Likes increased – 500
Time period – 2 weeks
Interesting Insight
2. For most social media campaigns, defining clear goals closely associated with company business are key
to success. Harley Davidson Brasilia got 41 leads at a cost that was cheaper than any other marketing
channel.
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