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Case Study on Harley Davidson




Harley Davidson is one of the best known companies in the world that works harder to build genuine
relationships with their customers.

Mission

The major goal of Harley Davidson is to generate potential leads for buying their products or service. In
order to achieve these goals, Harley Davidson has been very active in promoting their products or
services by getting involve in direct marketing and social media marketing.

Sweepstakes Campaign 2012

Brasilia Harley Davidson has creatively used SocialAppsHQ’s Sweepstakes App to generate interest in
test driving. This campaign was focused on driving likes and generates leads for test driving Harley
Davidson. This campaign was run utilizing FB ads, content marketing on Harley Davidson Brasilia FB page
and leverage SocialAppsHQ’s multi-lingual platform to target their audience.

Results

Number of Entries for free drives - 41 entries

Number of Likes increased – 500

Time period – 2 weeks

Interesting Insight
For most social media campaigns, defining clear goals closely associated with company business are key
to success. Harley Davidson Brasilia got 41 leads at a cost that was cheaper than any other marketing
channel.

Get started with SocialAppsHQ now!

Cheers

SocialAppsHQ

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Social Media Case Study on Harley Davidson

  • 1. Case Study on Harley Davidson Harley Davidson is one of the best known companies in the world that works harder to build genuine relationships with their customers. Mission The major goal of Harley Davidson is to generate potential leads for buying their products or service. In order to achieve these goals, Harley Davidson has been very active in promoting their products or services by getting involve in direct marketing and social media marketing. Sweepstakes Campaign 2012 Brasilia Harley Davidson has creatively used SocialAppsHQ’s Sweepstakes App to generate interest in test driving. This campaign was focused on driving likes and generates leads for test driving Harley Davidson. This campaign was run utilizing FB ads, content marketing on Harley Davidson Brasilia FB page and leverage SocialAppsHQ’s multi-lingual platform to target their audience. Results Number of Entries for free drives - 41 entries Number of Likes increased – 500 Time period – 2 weeks Interesting Insight
  • 2. For most social media campaigns, defining clear goals closely associated with company business are key to success. Harley Davidson Brasilia got 41 leads at a cost that was cheaper than any other marketing channel. Get started with SocialAppsHQ now! Cheers SocialAppsHQ