SlideShare a Scribd company logo
1 of 18
Blogging as a business opportunity (or as a ticket to a better life...) Nicolas Fermont
The long Tail ,[object Object],Popularity Media Source: The Long Tail, Chris Anderson More stuff, which  lengt h ens  the Tail
The long Tail ,[object Object],Popularity Media Source: The Long Tail, Chris Anderson More access to niches, which  flattens  the Tail
Online attention and opportunities ,[object Object],[object Object],[object Object],Popularity Media Source: The Long Tail, Chris Anderson
B rand s are changing the way they  communicate with people in this whole new advertising age Show the movie “The Break up” from www.bringtheloveback.com
B rand s are changing the way they  communicate with people in this whole new advertising age ,[object Object],[object Object],Popularity Media Source: The Long Tail, Chris Anderson
Winning your ticket to a better life or solving the content = traffic = income equation ,[object Object],[object Object],[object Object]
Walk the walk :  Become a successful blogger  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Walk the walk :  Become a successful blogger  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Talk the talk: Profit from your blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resorts Travel Agencies
Talk the talk: Profit from your blog ,[object Object],[object Object],[object Object],Urban lifestyle Fubiz Manu Foissotte Spreading the word Interactive Marketing La Gazette Gregory Pouy Young feisty people NRJ  radio blog Manu Foissotte Design & Trendsetters Emery Technology & gadgets Fubiz
Manu Foissotte  is  prime-time  host on radio  NRJ  ( n° 1 music radio in France for young people). Case study: the new Renault Twingo 1. From hits to niches
Manu Foissotte  posted both on his own blog but also on the official NRJ blog. Case study: the new Renault Twingo 1. From hits to niches
Blog dedicated to urban lifestyle, technology and design. TOP 200  influent blogs in  France (n°43) Case study: the new Renault Twingo 1. From hits to niches
Blog focusing on interactive marketing.  TOP 200  influent blogs in  France   (n°105) Case study: the new Renault Twingo 1. From hits to niches
Blog talking about marketing actions and communication. TOP 200  influent blogs in  France (n°172) Case study: the new Renault Twingo 1. From hits to niches
Buzzer, trendsetter and tastemaker. TOP 200  influent blogs in  France (n° 23 ) Case study: the new Renault Twingo 1. From hits to niches
HVALA!

More Related Content

Similar to BLOGRES 2007

Chapter 18 promotion process, sales promotion and publicity, class notes
Chapter 18 promotion process, sales promotion and publicity, class notesChapter 18 promotion process, sales promotion and publicity, class notes
Chapter 18 promotion process, sales promotion and publicity, class notes
varsha nihanth lade
 
Solve Media-Native Advertising-White Paper
Solve Media-Native Advertising-White PaperSolve Media-Native Advertising-White Paper
Solve Media-Native Advertising-White Paper
Kwesi Joseph
 
Lecture 6 marketing social data final
Lecture 6   marketing social   data finalLecture 6   marketing social   data final
Lecture 6 marketing social data final
JohnMillsonline
 

Similar to BLOGRES 2007 (20)

Introduction to advertising
Introduction to advertisingIntroduction to advertising
Introduction to advertising
 
AMCA sales and marketing presentation
AMCA sales and marketing presentationAMCA sales and marketing presentation
AMCA sales and marketing presentation
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 
In Like Flynn
In Like FlynnIn Like Flynn
In Like Flynn
 
Native Advertising
Native AdvertisingNative Advertising
Native Advertising
 
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
Mark Cowan - Building Your Country Through Facebook ( ro:newmedia )
 
How To Maximise PR For Your Charity
How To Maximise PR For Your CharityHow To Maximise PR For Your Charity
How To Maximise PR For Your Charity
 
Marketing final version
Marketing final versionMarketing final version
Marketing final version
 
Lead Generation in B2B Communities
Lead Generation in B2B CommunitiesLead Generation in B2B Communities
Lead Generation in B2B Communities
 
2.5 advertising for all
2.5 advertising for all2.5 advertising for all
2.5 advertising for all
 
Native Advertising (The Nunatak Group)
Native Advertising (The Nunatak Group)Native Advertising (The Nunatak Group)
Native Advertising (The Nunatak Group)
 
Q2
Q2Q2
Q2
 
Customer Acquisition: Choosing the Right Channels
Customer Acquisition: Choosing the Right ChannelsCustomer Acquisition: Choosing the Right Channels
Customer Acquisition: Choosing the Right Channels
 
Chapter 18 promotion process, sales promotion and publicity, class notes
Chapter 18 promotion process, sales promotion and publicity, class notesChapter 18 promotion process, sales promotion and publicity, class notes
Chapter 18 promotion process, sales promotion and publicity, class notes
 
Digital Advertisement
Digital Advertisement Digital Advertisement
Digital Advertisement
 
Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies
 
Audience Development
Audience DevelopmentAudience Development
Audience Development
 
Solve Media-Native Advertising-White Paper
Solve Media-Native Advertising-White PaperSolve Media-Native Advertising-White Paper
Solve Media-Native Advertising-White Paper
 
Lecture 6 marketing social data final
Lecture 6   marketing social   data finalLecture 6   marketing social   data final
Lecture 6 marketing social data final
 

Recently uploaded

Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Recently uploaded (20)

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 

BLOGRES 2007

  • 1. Blogging as a business opportunity (or as a ticket to a better life...) Nicolas Fermont
  • 2.
  • 3.
  • 4.
  • 5. B rand s are changing the way they communicate with people in this whole new advertising age Show the movie “The Break up” from www.bringtheloveback.com
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Manu Foissotte is prime-time host on radio NRJ ( n° 1 music radio in France for young people). Case study: the new Renault Twingo 1. From hits to niches
  • 13. Manu Foissotte posted both on his own blog but also on the official NRJ blog. Case study: the new Renault Twingo 1. From hits to niches
  • 14. Blog dedicated to urban lifestyle, technology and design. TOP 200 influent blogs in France (n°43) Case study: the new Renault Twingo 1. From hits to niches
  • 15. Blog focusing on interactive marketing. TOP 200 influent blogs in France (n°105) Case study: the new Renault Twingo 1. From hits to niches
  • 16. Blog talking about marketing actions and communication. TOP 200 influent blogs in France (n°172) Case study: the new Renault Twingo 1. From hits to niches
  • 17. Buzzer, trendsetter and tastemaker. TOP 200 influent blogs in France (n° 23 ) Case study: the new Renault Twingo 1. From hits to niches

Editor's Notes

  1. Thank you Presentation (background, working experience) Why do we blog? My reason : Turn my passion into my workspace. So my presentation is about convincing you to give it a shot and start looking at blogging as a ticket to a better life...