1. Developing & Sustaining
BRAND IMAGE OF THE ORGANISATION
Adding Environmental & Social Dimensions

2. Brand Image: What’s Coming?
In the near future only those companies
which build strategy to deliver economic,
environmental and social value will survive!

3. What is your Brand Image?
– Who you are,
– What you believe in,
– What you have to offer,
– HOW YOU MAKE PEOPLE FEEL

4. Responsible Corporate Citizen:
The RCF Experience
Laugh and
the world
laughs with
you, weep
and you
weep alone!

5. Our ‘Employee-Happiness’ Initiatives
* Residential & Recreational
Facilities
* Encouragement to Creativity
* Reward for Talent
* A Happy Retirement
* Leave Banking
5 consecutive MoU Excellence Award at the hands of Prime Minister of India.
• “Excellence in Training” Award at World HRD Congress 2012, Mumbai
• Dun & Bradstreet Award for best PSU in field of Chemicals and Fertilizers 2011-12.
• Excellent Performance in Suggestion Scheme 2011 (INSSA).
• FAI Award for Technical Innovation.

6. Responsible Corporate Citizen:
The RCF Experience
No joy
can equal
the joy of
serving
others
- Sai Baba

7. Responsible Corporate Citizen:
The RCF Experience
Our
primary
objective
is to put a
smile on
the face of
the Indian
farmer!

8. Our ‘Farmer-Happiness’ Initiatives
* Soil Testing Facilities * Farmer
Training – Formal & Informal *
Integrated Rural Development * Rain
Water Harvesting * Krishi Melas *
Customer Helpline * Digital Connect
- through Web, CRM, Mobile Phones
etc.
• FAI Award for transfer of technology at the All India Level

9. Responsible Corporate Citizen:
The RCF Experience
To us,
family
means
putting
your arms
around
each other
and being
there
- Barbara Bush

10. Our ‘Community-Happiness’
Initiatives
* Tree Plantation through
‘Chembur Green Project’
* Mid-day Meals for Students
* Encouragement of Talented
Sports Persons
* Adoption of
Underprivileged Children
• “Best HR strategic Plan” award
• “Outstanding contribution of HR to Organizational Development”
by Indian Human Capital Summit 2011.
• ICC PSE Excellence Award 2011 for Corporate Social Responsibility & Responsiveness.

11. Responsible Corporate Citizen:
The RCF Experience
We do not
inherit the earth
from our
ancestors; we
borrow it from
our children!

12. Our ‘Environment-Happiness’
Initiatives
* Zero-Level Pollution
through New-Generation Plants
* Ambient Air Monitoring Cell
* Effluent & SewageTreatment Plants
* Free Saplings
to Societies & Schools –
„Chembur Green Project‟
• Aqua Excellence award 2011 from Aqua Foundation for outstanding contribution towards cause of
water (Public Sector
• Annual Green-tech Environment Award – 2011 Gold category (Chemical Sector)
• Golden Peacock Award for Excellent Environmental Management in 2010 for Trombay.
• “Greentech Environmental Excellence Award – 2010” in Gold category
• Annual Environment Excellence Award-2009 - Gold Category Greentech Foundation

13. Responsible Corporate Citizen:
The RCF Experience
Before the reward
there must be labour.
You plant before you
harvest.
You sow in tears
before you reap joy!

14. THANK YOU!