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Developing & SustainingBRAND IMAGE OF THE ORGANISATION Adding Environmental & Social Dimensions
Brand Image: What’s Coming?  In the near future only those companies which build strategy to deliver economic,environmenta...
What is your Brand Image?–   Who you are,–   What you believe in,–   What you have to offer,–   HOW YOU MAKE PEOPLE FEEL
Responsible Corporate Citizen: The RCF Experience                         Laugh and                         the world     ...
Our ‘Employee-Happiness’ Initiatives                                            * Residential & Recreational              ...
Responsible Corporate Citizen:     The RCF ExperienceNo joycan equalthe joy ofservingothers- Sai Baba
Responsible Corporate Citizen:  The RCF Experience                         Our                         primary            ...
Our ‘Farmer-Happiness’ Initiatives* Soil Testing Facilities * FarmerTraining – Formal & Informal *Integrated Rural Develop...
Responsible Corporate Citizen:      The RCF ExperienceTo us,familymeansputtingyour armsaroundeach otherand beingthere- Bar...
Our ‘Community-Happiness’                             Initiatives                                 * Tree Plantation throug...
Responsible Corporate Citizen:  The RCF Experience                   We do not                   inherit the earth        ...
Our ‘Environment-Happiness’                                 Initiatives* Zero-Level Pollutionthrough New-Generation Plants...
Responsible Corporate Citizen:  The RCF Experience                   Before the reward                   there must be lab...
THANK YOU!
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NIPM ISTD Seminar 2012 - RCF

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NIPM ISTD Seminar 2012 - RCF

  1. 1. Developing & SustainingBRAND IMAGE OF THE ORGANISATION Adding Environmental & Social Dimensions
  2. 2. Brand Image: What’s Coming? In the near future only those companies which build strategy to deliver economic,environmental and social value will survive!
  3. 3. What is your Brand Image?– Who you are,– What you believe in,– What you have to offer,– HOW YOU MAKE PEOPLE FEEL
  4. 4. Responsible Corporate Citizen: The RCF Experience Laugh and the world laughs with you, weep and you weep alone!
  5. 5. Our ‘Employee-Happiness’ Initiatives * Residential & Recreational Facilities * Encouragement to Creativity * Reward for Talent * A Happy Retirement * Leave Banking 5 consecutive MoU Excellence Award at the hands of Prime Minister of India. • “Excellence in Training” Award at World HRD Congress 2012, Mumbai • Dun & Bradstreet Award for best PSU in field of Chemicals and Fertilizers 2011-12. • Excellent Performance in Suggestion Scheme 2011 (INSSA). • FAI Award for Technical Innovation.
  6. 6. Responsible Corporate Citizen: The RCF ExperienceNo joycan equalthe joy ofservingothers- Sai Baba
  7. 7. Responsible Corporate Citizen: The RCF Experience Our primary objective is to put a smile on the face of the Indian farmer!
  8. 8. Our ‘Farmer-Happiness’ Initiatives* Soil Testing Facilities * FarmerTraining – Formal & Informal *Integrated Rural Development * RainWater Harvesting * Krishi Melas *Customer Helpline * Digital Connect- through Web, CRM, Mobile Phonesetc.• FAI Award for transfer of technology at the All India Level
  9. 9. Responsible Corporate Citizen: The RCF ExperienceTo us,familymeansputtingyour armsaroundeach otherand beingthere- Barbara Bush
  10. 10. Our ‘Community-Happiness’ Initiatives * Tree Plantation through ‘Chembur Green Project’ * Mid-day Meals for Students * Encouragement of Talented Sports Persons * Adoption of Underprivileged Children • “Best HR strategic Plan” award • “Outstanding contribution of HR to Organizational Development” by Indian Human Capital Summit 2011.• ICC PSE Excellence Award 2011 for Corporate Social Responsibility & Responsiveness.
  11. 11. Responsible Corporate Citizen: The RCF Experience We do not inherit the earth from our ancestors; we borrow it from our children!
  12. 12. Our ‘Environment-Happiness’ Initiatives* Zero-Level Pollutionthrough New-Generation Plants* Ambient Air Monitoring Cell* Effluent & SewageTreatment Plants* Free Saplingsto Societies & Schools –„Chembur Green Project‟ • Aqua Excellence award 2011 from Aqua Foundation for outstanding contribution towards cause of water (Public Sector • Annual Green-tech Environment Award – 2011 Gold category (Chemical Sector) • Golden Peacock Award for Excellent Environmental Management in 2010 for Trombay. • “Greentech Environmental Excellence Award – 2010” in Gold category • Annual Environment Excellence Award-2009 - Gold Category Greentech Foundation
  13. 13. Responsible Corporate Citizen: The RCF Experience Before the reward there must be labour. You plant before you harvest. You sow in tears before you reap joy!
  14. 14. THANK YOU!

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