2. Summary
The Future of Functional Food & Drinks - successful product
positioning and claims provides a comprehensive overview of the
functional food and drink landscape, analyzing the regulatory and
consumer drivers to identify the best opportunities and strategies.
3. Synopsis
The Future of Functional Food & Drinks - successful product
positioning and claims provides a roadmap for identifying future
trends in the functional food and drinks market.
In particular, this report includes:
A review of the current state of the regulatory landscape in major
markets and the implications for the functional food and drinks
market
Analysis of how the functional food and drinks market can be
segmented. It looks at functional food and drinks in terms of the
relationship of claims to performance, prevention and treatment, and
how these performance, prevention and treatment claims map onto
consumer age groups and site-specific benefits
4. Reasons to buy
This report allows marketers to update their product and innovation
strategies to make the most of new opportunities in the functional
food and drink market
The conceptual frameworks and consumer data used throughout
the report allow manufacturers to quickly identify what health needs
and consumer groups should be targeted, and with what ingredients
Check Full Report :
http://www.jsbmarketresearch.com/food-beverages/r-The-Future-of
Functional-Food-and-Drinks-successful-product-positioning-and-claims-110430
5. The Future of Functional Food
and Drinks
The Regulatory
Landscape
Trends in
Functional Food
and Drinks
The Consumer
Landscape
The Future of
Functional Food and
Drinks
Segmenting The
Functional Food and
Drinks Market
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Food and Beverages Market Research
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