GDC 2016 presentation by deltaDNA & Thumbspire - Games that spend more than 1 month in soft launch are proven to do much better - it's the critical time to make the game adjustments that will inspire players to return, time and time again. In this presentation, you'll find out what a difference data can make, why different types of players are leaving your game, and learn the practical steps you can take to turn things around. You'll discover what areas you should be testing to maximize your KPIs, and see best-practice examples of games that have got it right. Use these strategies to improve your player retention by 20%+ and learn from Thumbspire case studies how to boost your game monetization.

1. YOUR HOSTS:
Mark Robinson Stefano Melucci
with
Top soft launch strategies
for awesome metrics

2. Why soft launch matters
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3. Testing processWhat to test

4. Why players leave

5. Why players leave
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6. Improving on-boarding
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7. Improving on-boarding
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8. Testing on-boarding
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9. Testing on-boarding
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10. Testing on-boarding

11. Novice: set your strategy

12. Grinder: set your strategy

13. Expert: set your strategy

14. Stefano Melucci
VP Product, Thumbspire
Thumbspire use case

15. What is Thumbspire?

16. Onboarding and retention - soft launch

17. Ad frequency optimization
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18. Optimize monetization - upselling

19. Optimize monetization - flash sales
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20. Optimize monetization - merchandising experiment
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21. Optimizing marketing spending
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Overall Optimized marketing channel

22. We partner with developers for the whole cycle
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23. How to optimize your soft launch process and beyond

24. deltaDNA: Powered by deep data
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25. YOUR HOSTS:
Mark Robinson Stefano Melucci
with