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Mobile for Today’s Nonprofits (with audio)
- 1. Mobile for Today’sNonprofits Presented by Tonia Zampieri & Anusha Sethuraman – Smart Online, Inc. The developers of SmartOn™ Mobile solutions that will help bring your mission further with mobile
- 2. Agenda • The Big 4 in Mobile – Overview • Today’s nonprofit challenges – how can mobile assist? • Summary of Smart Online Whitepaper findings • Mobile readiness assessment (handout) • Additional nonprofit mobile resources • Invent Your App Contest Announcement • Q& A
- 3. Outcomes • Understand the basics of mobile technology • Know 4 categories of NPO mobile channel & give examples • Identify your organization’s mobile readiness • Create your own mobile roadmap (fundraising, advocacy, program delivery) success • Learn about – ‘Invent your App’ contest – Additional education/resources
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- 5. • Completely differentlayout from static site • Available via any mobile device w/Internet • Start w/most critical calls to action – Donation pages, volunteer opps, top programs
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- 7. Soles4Souls.Org Mobile Website Home Page Donate page Get Involved page
- 8. • Stands for‘short message service’ • Use text messaging as form of communication • Text2Give falls under this category • MMS – Multimedia messaging service – video, photo
- 9. Text4Baby Case Study (program delivery) Goal To reach low-income new mothers or mothers to be to promote maternal and child health Action Text BABY (or BEBE in Spanish) to 511411 – free weekly texts •Timed to due date or • Baby’s date of birth Outcome Help Moms take good care of themselves – and their babies
- 10. • Major device OS (Apple, Android, BB, etc.) • Deep engagement – 2 way • Rich Engagement and Offline capabilities • Integration with external databases – contact management systems (no silos) – Volunteer, gov’t officials, donation systems, etc
- 11. National Parks ConservationAssociation Primary goals: increase email list & engagement w/org.
- 12. • Can beText2Give, mobile website or app • Must be integrated with existing campaign • Marketing is KEY to success
- 13. Not mobile optimized Mobile optimized
- 14. Big 3 Questionsto ask • What is the desired outcome? Define top 1-3 goals for next 12/18 months • Who is the target audience? • What are the channels needed based on the above?
- 16. • Idea: understandusers – What do they do with their phones? – Causes and apps – how do they react? • Showcase results Surveyed ~300 consumers
- 17. Questions we asked • Usage on smartphone vs. PC • Mobile ‘unfriendly’ website – what do you do? • Mobile app or mobile website? • Used an app for a cause you care about?
- 18. Smartphones vs. PCs- Sales • Smartphone sales beat PC sales – 100.9 million Smartphones – 92.1 million PCs (Q4 2010) * * International Data Corp., 2010
- 19. Salvation Army App •Social Justice ‘The Daily Cup’ App – 190,000 downloads in 6 weeks – Over 10% response rate * This example reiterates the rate of proliferation of smartphones – you want to build your presence here, and quickly * Salvation Army., 2010/2011
- 20. Smartphones vs. PCs–Usage • 72% open emails more often on their phones or equally on their phones and computers • 63% open social networking sites similarly Always on my phone Equally More often on my phone Less often on my phone Don’t open emails on my phone
- 21. Mobile ‘Unfriendly’ Websites Get frustrated and disengage Leave the website and forget about it Open it later on a computer Zoom in and read information with difficulty
- 22. Comparison: Mobile Websiteor Apps • 67% prefer app for utility • 62% for social networking • 26% for fundraising events/advocacy
- 23. Causes & Mobile– Consumer Reaction • 21% used phones to support nonprofits • 59% want to receive real time updates
- 24. World Wildlife Fund- Canada • 10,000 downloads since Nov launch • Promotes org news • Goal – reach 1 million (5 yrs)
- 25. The Idea beginswith You • Invent Your App • Submissions accepted till April 30 • Voting begins – May 1 Your Brand. Your Supporters. Your App!
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- 27. What are yournext steps? • Mobile readiness questionnaire • Get informed! (beyond today) • Get buy in, set a strategy, timeline & budget • Develop mobile roadmap – build tiered plan – 1st release, 2nd, etc. + maintenance Mobile is here – doing nothing is NOT an option!
- 29. Additional Resources • LinkedInGroups: – Mobile Technology for nonprofit organizations • Websites – http://www.mobilecommercedaily.com/ – http://smartonmobile.com • Blog on mobile email best practices, causes & mobile, etc. • Notable Twitter handles: – @iheartcharity, @smartonmobile @NPOmobile – @NTENorg @NetSquared
- 30. Where do youstand today?
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- 33. Best Practices –Mobile Emails • ‘View on Mobile Device’ link • Single column layouts • Branding and Calls to Action at the top • Read blog article at • http://www.smartonline.com/smarton-products/smarton-mobile/best-practices-for- creating-mobile-emails/