Content Marketing for Revenue “ Using the full power of the Internet”

SmartFinds Internet Marketing is a digital marketing agency dedicated to one thing: helping you drive business through Internet marketing. Today’s web is a game changer for businesses, with powerful new tools for engaging with customers. We leverage our 15 years of experience in the Internet industry to help you create successful online customer relationships, giving you a powerful marketing edge.

Content Marketing: Definition The convergence of editorial and advertising using multiple formats that allows for viral distribution to raise awareness about your business. Content marketing is a supportive method of selling via quality, relevant and valuable information that: Educates your customers Shows your authority in your field Allows prospects to find you through multiple sources.

Content Marketing: Definition

The convergence of editorial and advertising using multiple formats that allows for viral distribution to raise awareness about your business.

Content marketing is a supportive method of selling via quality, relevant and valuable information that:

Educates your customers

Shows your authority in your field

Allows prospects to find you through multiple sources.

A communications art without selling Rewarded with Sales and Loyalty

Content Marketing: Benefits Brand awareness & credibility Brand authority Critical mass through link popularity Measurable public relations Search engine rankings Website traffic Sales, Sales Leads, Sales Support

Content Marketing: Benefits

Brand awareness & credibility

Brand authority

Critical mass through link popularity

Measurable public relations

Search engine rankings

Website traffic

Sales, Sales Leads, Sales Support

Content is King The one with the Largest Content Quantity…Wins!

Types of Content Articles E-Newsletters News releases Photos Powerpoint Podcast Social Media Videos Webcasts and Webinars

Types of Content

Articles

E-Newsletters

News releases

Photos

Powerpoint

Podcast

Social Media

Videos

Webcasts and Webinars

Content Marketing: Purpose What is your Goal? Brand Awareness? Brand Recognition? Brand Credibility? Sales Support? Public Relations? Crisis Management?

Content Marketing: Purpose

What is your Goal?

Brand Awareness?

Brand Recognition?

Brand Credibility?

Sales Support?

Public Relations?

Crisis Management?

Content Marketing: Strategy Content Development Strategy Writing Strategy Distribution Strategy Linking Strategy Relationship Building Strategy

Content Marketing: Strategy

Content Development Strategy

Writing Strategy

Distribution Strategy

Linking Strategy

Relationship Building Strategy

Research how clients perceive you Develop a Plan to execute to be viral

Content Marketing: Development Educational sales is your objective Plan to share information Informational and Educational Content Show you are an expert and authority Content body based on research Title, Description, Tags based on research Use different content types that work together for the same message.

Content Marketing: Development

Educational sales is your objective

Plan to share information

Informational and Educational Content

Show you are an expert and authority

Content body based on research

Title, Description, Tags based on research

Use different content types that work together for the same message.

Content Marketing: Distribution Labor intensive Ongoing weekly process Posting Content vs. Advertising Posted content has a shelf life of years Distribution point categories Linking Strategies (direct link, cross link and deep link)

Content Marketing: Distribution

Labor intensive

Ongoing weekly process

Posting Content vs. Advertising

Posted content has a shelf life of years

Distribution point categories

Linking Strategies (direct link, cross link and deep link)

Content Marketing: Distribution Categories Article Networks Blogs Directories Forums News Networks Photo Communities Social Communities Wiki Communities … and many more

Content Marketing: Distribution Categories

Article Networks

Blogs

Directories

Forums

News Networks

Photo Communities

Social Communities

Wiki Communities

… and many more

Content Marketing: Measurement & Analysis Know your website metrics Monitor website statistics Monitor website analytics Domain name link popularity Link popularity of each content distributed Don’t report, but Analyze Analyze story of data points Understand how to change strategy

Content Marketing: Measurement & Analysis

Know your website metrics

Monitor website statistics

Monitor website analytics

Domain name link popularity

Link popularity of each content distributed

Don’t report, but Analyze

Analyze story of data points

Understand how to change strategy

Creative Strategies. Resourceful Methods. Innovative Ideas. Connecting you with the Right Audience. Use the full power of the Internet with us!

Come Visit Us on the Web or Contact Us Toll-Free 866.501.5758 www.smartfindsmarketing.com