Page urlPage titlePage description - describe–in detail–every piece of content on each web page: the headline, the body copy, links, calls to action, PDFs and other downloads, videos, forms, shopping carts, registrations, etc
Notes: Which content is still relevant and current?Which should be revised/rewritten?What should be deleted?What is missing?Do they all use the same voice and tone?Is the content in line with your goals?Anything else you can think of
Choose 1-3 primary audiences (preferably one) Because you can’t be all things to all people. How?Who’s registering?What are their demographics?What time of day are they visiting?What browsers are they using?Who do you think this will appeal to?
Strategies for Great Content
Website Best Practices: Strategies for Great Content SARA LLEVERINO HTTP://WEBER.EDU/SARALLEVERINO
Kristina on Content Strategy?“As a community, we’re rather quiet on the matter of content. In fact, we appearto have collectively, silently come to the conclusion that content is reallysomebody else’s problem—“the client can do it,” “the users will generate it”—sowe, the people who make websites, shouldn’t have to worry about it in the firstplace.Do you think it’s a coincidence, then, that web content is, for the mostpart, crap?Dealing with content is messy. It’s complicated, it’s painful, and it’s expensive.And yet, the web is content. Content is the web. It deserves our time andattention.And that’s where content strategy comes in.” - KRISTINA HALVORSON http://www.alistapart.com/articles/thedisciplineofcontentstrategy/
Why Have a Content Strategy? Content that serves your customer, serves your business. Your Website is usually the first point of contact Reduce frustrations Reduce support calls