Curious about what separates exceptional mobile apps? It's not just trials and errors, but a substantial dose of data! Join our exploration into behavior analytics and understand how data can reshape the game for your business.
Optimizing Mobile App UX for better engagement & conversions.pptxVWO
Mobile apps dominate daily routines, so delivering an exceptional user experience (UX) is not just a luxury—it's a necessity. With countless options at their fingertips, users demand apps that are functional, engaging, and intuitive. This is where VWO Insights steps in, offering a revolutionary approach to understanding and improving mobile app UX.
In this webinar, you'll witness firsthand how session recordings and heatmaps provide invaluable context beyond mere numbers, allowing you to see your app through your users' eyes.
Join Piyush Sharma, Sr. Manager - Product Marketing at VWO, as he leads you through the intricacies of enhancing mobile app UX using VWO Insights' session recordings and heatmaps.
From the point of view of customers, mobile has undoubtedly made their lives easy. With advent of apps, everything; right from buying grocery to apparels has fallen right to the finger tip of your target users. All this has entitled that digital marketers ride this boom and advertise their apps exactly where people are present – On mobile phones. So to reach users finger tips, the right method to utilize is ASO (App Store Optimization).
We are a widely known mobile app development company that creates highly robust and interactive mobile applications with elegant UI, amazing features and efficient code.
Top Reasons Why The Mobile Apps Fail and How To Avoid ThemElijahj Williams
Want to develop a mobile application? Do you know only ⅓ of mobile applications are successful, the rest are either fails or stumbles? Check out why the mobile app fails and how to avoid them. Most common app development mistakes.
With increasing competition in the market, it’s not enough to build a mobile app. You need to ensure an unparallel user experience. Check out the blog to avoid some critical UX design mistakes in mobile app development. https://royalmagazine.net/ux-design-mistakes-to-avoid-mobile-app-development-guide/
A Guide for Anyone Who Wants to Turn App Development Idea into RealityIndianAppDevelopers
Here are the feature list to make Mobile App Idea Into Reality for your business. Read this blog guide of complete steps to build successful app product.
Industry Experts on How to Build Really Good Mobile ApplicationIndianAppDevelopers
When mobile apps have become part and parcel of digital presence for most brands, every company or organization is developing their own branded apps. Building an app is one thing and shaping an app to success is another thing. Read more: https://bit.ly/3d3JhHP
Optimizing Mobile App UX for better engagement & conversions.pptxVWO
Mobile apps dominate daily routines, so delivering an exceptional user experience (UX) is not just a luxury—it's a necessity. With countless options at their fingertips, users demand apps that are functional, engaging, and intuitive. This is where VWO Insights steps in, offering a revolutionary approach to understanding and improving mobile app UX.
In this webinar, you'll witness firsthand how session recordings and heatmaps provide invaluable context beyond mere numbers, allowing you to see your app through your users' eyes.
Join Piyush Sharma, Sr. Manager - Product Marketing at VWO, as he leads you through the intricacies of enhancing mobile app UX using VWO Insights' session recordings and heatmaps.
From the point of view of customers, mobile has undoubtedly made their lives easy. With advent of apps, everything; right from buying grocery to apparels has fallen right to the finger tip of your target users. All this has entitled that digital marketers ride this boom and advertise their apps exactly where people are present – On mobile phones. So to reach users finger tips, the right method to utilize is ASO (App Store Optimization).
We are a widely known mobile app development company that creates highly robust and interactive mobile applications with elegant UI, amazing features and efficient code.
Top Reasons Why The Mobile Apps Fail and How To Avoid ThemElijahj Williams
Want to develop a mobile application? Do you know only ⅓ of mobile applications are successful, the rest are either fails or stumbles? Check out why the mobile app fails and how to avoid them. Most common app development mistakes.
With increasing competition in the market, it’s not enough to build a mobile app. You need to ensure an unparallel user experience. Check out the blog to avoid some critical UX design mistakes in mobile app development. https://royalmagazine.net/ux-design-mistakes-to-avoid-mobile-app-development-guide/
A Guide for Anyone Who Wants to Turn App Development Idea into RealityIndianAppDevelopers
Here are the feature list to make Mobile App Idea Into Reality for your business. Read this blog guide of complete steps to build successful app product.
Industry Experts on How to Build Really Good Mobile ApplicationIndianAppDevelopers
When mobile apps have become part and parcel of digital presence for most brands, every company or organization is developing their own branded apps. Building an app is one thing and shaping an app to success is another thing. Read more: https://bit.ly/3d3JhHP
Top mobile app development companies know exactly when and what are the things to be avoided while developing a mobile app and this blog covers those points.
chilliapple - Top Mobile Technologies Used to Develop Apps in 2022 & beyond (...ChilliApple Limited
In this article, we’re considering the role of your app from installation
through to conversion and the way users interact with it – starting with the
android app development process and how the app supports your
customer’s overall journey.
Web : https://www.chilliapple.co.uk/blog/customer-journey-android-app-development
Mobile App UX Principles: Improving User Experience and Optimising ConversionMatthieu Tran-Van
The Mobile App UX Principles report is a conversion optimisation framework tailored to "Smartphone" mobile apps. It defines the key considerations when assessing apps, in order to identify how to improve the user experience (UX), optimise conversion and measure performance. It covers the whole customer journey, conversion points at each stage, and usability hygiene. Below is an executive summary of the report.
Get All The Support And Guidance You Need To Be A Success At Marketing Your Apps!
Is the fact that you would like to market your apps the right way but just don't know how making your life difficult... maybe even miserable?
First, you are NOT alone! It may seem like it sometimes, but not knowing how to get started with marketing your business idea is far more common than you’d think.
Your lack of knowledge in this area may not be your fault, but that doesn’t mean that you shouldn’t -- or can’t -- do anything to find out everything you need to know to finally be a success!
So today -- in the next FEW MINUTES, in fact -- we’re going to help you GET ON TRACK, and learn how you can quickly and easily get your marketing for your apps business under control... for GOOD!
With this product, and it’s great information on marketing your apps it will walk you, step by step, through the exact process we developed to help people get all the info they need to be a success.
In This Book, You Will Learn:
The attributes of a killer app
Analyze your competition
Know your targeted customers
Pricing your app the right way
Launching strategies for your app
And so much more!
ORDER NOW.
How much value does each user bring to your business? Do you want to increase it? This blog is a must-read then! https://webguru-infosystems.blogspot.com/2021/12/app-user-lifetime-value.html
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design BugRaptors
85% of adults think that a mobile site should be better than the desktop version, while Marketing Charts found that 46.7% of consumers will tell others about a bad experience.
Even though most mobile app development companies, developers, and even mobile app testing services know the aforementioned points of UI significance, they often end up missing very minute details that can affect product performance in the market.
Development must be followed by testing ( mobile as well as usability); learn more about tools and technologies to implement to deliver seamless mobile application functionality here https://www.bugraptors.com/usability-testing-services.php
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Mobile App Development Services | MindtreeAnikeyRoy
Mindtree's mobile app development services integrate business processes to deliver engaging, easy-to-use mobile solutions for better user experiences. To know more, visit the website.
A business owner (despite staying busy with other business matters) should have a fair understanding of what he wants in the app, how he wants it, what are the major types of apps, fundamental methods of creating apps and how poor screen layout flexibility can affect UX/UI. This ppt might help them have an overall idea of what they need to know about developing mobile apps for business.
Mobile app KPIs are key performance indicators, that assist in determining the effectiveness and success of your mobile app. You can draw investors' and shareholders' attention by periodically tracking KPIs. For more info read our blog today.
Android App Development A Complete Guide 2024.pdfJPLoft Solutions
Android application development is the creation of applications specifically designed for devices running an Android operating system. Developers employ programming languages such as Java or Kotlin and software tools like Android Studio to design the code and test the applications.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
More Related Content
Similar to Understand user struggles. Optimize mobile app UX.
Top mobile app development companies know exactly when and what are the things to be avoided while developing a mobile app and this blog covers those points.
chilliapple - Top Mobile Technologies Used to Develop Apps in 2022 & beyond (...ChilliApple Limited
In this article, we’re considering the role of your app from installation
through to conversion and the way users interact with it – starting with the
android app development process and how the app supports your
customer’s overall journey.
Web : https://www.chilliapple.co.uk/blog/customer-journey-android-app-development
Mobile App UX Principles: Improving User Experience and Optimising ConversionMatthieu Tran-Van
The Mobile App UX Principles report is a conversion optimisation framework tailored to "Smartphone" mobile apps. It defines the key considerations when assessing apps, in order to identify how to improve the user experience (UX), optimise conversion and measure performance. It covers the whole customer journey, conversion points at each stage, and usability hygiene. Below is an executive summary of the report.
Get All The Support And Guidance You Need To Be A Success At Marketing Your Apps!
Is the fact that you would like to market your apps the right way but just don't know how making your life difficult... maybe even miserable?
First, you are NOT alone! It may seem like it sometimes, but not knowing how to get started with marketing your business idea is far more common than you’d think.
Your lack of knowledge in this area may not be your fault, but that doesn’t mean that you shouldn’t -- or can’t -- do anything to find out everything you need to know to finally be a success!
So today -- in the next FEW MINUTES, in fact -- we’re going to help you GET ON TRACK, and learn how you can quickly and easily get your marketing for your apps business under control... for GOOD!
With this product, and it’s great information on marketing your apps it will walk you, step by step, through the exact process we developed to help people get all the info they need to be a success.
In This Book, You Will Learn:
The attributes of a killer app
Analyze your competition
Know your targeted customers
Pricing your app the right way
Launching strategies for your app
And so much more!
ORDER NOW.
How much value does each user bring to your business? Do you want to increase it? This blog is a must-read then! https://webguru-infosystems.blogspot.com/2021/12/app-user-lifetime-value.html
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design BugRaptors
85% of adults think that a mobile site should be better than the desktop version, while Marketing Charts found that 46.7% of consumers will tell others about a bad experience.
Even though most mobile app development companies, developers, and even mobile app testing services know the aforementioned points of UI significance, they often end up missing very minute details that can affect product performance in the market.
Development must be followed by testing ( mobile as well as usability); learn more about tools and technologies to implement to deliver seamless mobile application functionality here https://www.bugraptors.com/usability-testing-services.php
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Mobile App Development Services | MindtreeAnikeyRoy
Mindtree's mobile app development services integrate business processes to deliver engaging, easy-to-use mobile solutions for better user experiences. To know more, visit the website.
A business owner (despite staying busy with other business matters) should have a fair understanding of what he wants in the app, how he wants it, what are the major types of apps, fundamental methods of creating apps and how poor screen layout flexibility can affect UX/UI. This ppt might help them have an overall idea of what they need to know about developing mobile apps for business.
Mobile app KPIs are key performance indicators, that assist in determining the effectiveness and success of your mobile app. You can draw investors' and shareholders' attention by periodically tracking KPIs. For more info read our blog today.
Android App Development A Complete Guide 2024.pdfJPLoft Solutions
Android application development is the creation of applications specifically designed for devices running an Android operating system. Developers employ programming languages such as Java or Kotlin and software tools like Android Studio to design the code and test the applications.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Erfolgreiche Checkout-Optimierung – wie bekommen ich meine User zum Produktab...VWO
Der Checkout ist die Zielgerade jedes Online-Shops. Doch was, wenn auf diesen letzten Metern plötzlich unerwartete Hindernisse oder Ablenkungen auftauchen? Wenn ein Nutzer jetzt noch abspringt, sind alle vorherigen Investitionen und Anstrengungen umsonst gewesen. Und, was noch viel schlimmer ist, vielleicht kommt der Nutzer nie wieder zurück.
In diesem Webinar gehen wir darauf ein, warum der Checkout-Prozess so unglaublich wichtig ist und mit welchen typischen Herausforderungen sich User konfrontiert sehen, wenn sie versuchen ihren Kauf abzuschließen. Jede Menge praktische Use Cases geben untermalen die Erkenntnisse und lassen sich direkt im eigenen A/B Testing nutzen.
Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles.
With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style.
In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites.
Discover Where Users Encounter Hurdles:
Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience.
Identify Optimal Paths:
Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.
Fueling A_B experiments with behavioral insights (1).pdfVWO
As per a survey by Zipdo, data-driven A/B testing can boost app engagement by a whopping 72%. It's true, and it's all about finding the right thing to test. But how do you come up with those genius A/B test ideas? That's exactly what our webinar is here for.
We will show you how watching your users' moves (thanks to session replays) and seeing where they tap (hello, heatmaps) can spark those brilliant ideas for your tests. It's not just about guessing; it's about knowing what will make your app stickier. So, if you're all in for making your app more engaging, this is one you will want to take advantage of.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
How do you make an important decision as easily as possible?
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Imagine your communications as the powerhouse driving your business forward. Sure, sales are vital, but beneath the surface lie treasures that money can't buy: reputation, repeat customers, and unwavering loyalty.
In this powerpack session, Daphne Tideman, a seasoned growth leader, will be delving into the artistry of elevating your conversion rates through straightforward copy tests, even if crafting compelling prose isn't your forte. Together, you'll unravel the intricacies of forging deep connections with your audience, testing casual clicks and turning them into loyal customers.
Ever felt that expecting a personalized user experience is a bit like tossing a wish to a genie, uncertain if it'll truly come to life? You're not alone.
Many platforms are in a wrestling match with the intricacies of A/B testing, turning the journey to user engagement into a bit of a head-scratcher.
Join us in this session as we zoom into the specifics of building and implementing an A/B testing ecosystem for personalized meditation recommendations. Our guest, Rohan will dive deep into key metrics, testing strategies, and top-notch practices to roll out personalized recommendations that truly enhance user experience and engagement.
Converting with Comedy: Research Parallels for CROVWO
Great ideas can come from anywhere, and as a CRO, your job is to spot, filter and lead quick execution around them for when they do appear.
Join Viket Benzesin, who is experienced in both research and stand-up comedy, as she delves into the unexpected similarities between these seemingly unrelated areas. This entertaining webinar offers a high-energy exploration of how humour and research intersect, providing a unique perspective on the intricacies of Conversion Rate Optimization (CRO). From punchlines to profit, discover how leveraging humour can upgrade your CRO strategies, making the journey from data to conversions an enjoyable and enlightening experience.
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
What’s common across companies like Netflix, Airbnb, Amazon, and Google? - Their ability to continuously experiment and roll out enhancements quickly across all aspects of their business. Today, every business is fundamentally a technology business. To stay ahead of the competition, you must iterate quickly with experiments across configurations in search algorithms, navigation, checkout flows, discounts, and security settings without breaking existing experience. That’s precisely what unifying experimentation with feature management enables for you.
Join Thejas Sridhar, Manager of Product Marketing, to explore the power of unifying A/B testing and feature management for continuous development.
How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Your customers are on a journey when they search for your products online, and your store's landing pages should be the destination they can't miss. But do you know which types of landing pages work best?
Join Raphael Paulin-Daigle, CEO of SplitBase, in this session where he'll reveal five types you should definitely test out. Get to see how to align your landing pages perfectly with your customer's buying journey and ad campaigns for maximum impact.
When it comes to Conversion Rate Optimization (CRO) for eCommerce, personalization is key. Raphael will also share top tips for audience research, empowering you to tailor your landing pages like a pro. Plus, he'll unveil a fail-proof process to test your landing pages and watch your conversions skyrocket.
Diseñando según la regulación actual de cookies para lograr más conversiónVWO
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How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Your website analytics tells you the ‘what’—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the ‘why.’ Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
Principales obstáculos de la experimentación y cómo abordarlos en StartUps...VWO
Diferenciarse, innovar, reducir el riesgo, destapar nuevas oportunidades y lo más importante… crecer.
La experimentación es la guía del crecimiento de los productos digitales. Es una palanca de innovación que ayuda a tomar mejores decisiones y es mucho más fácil hablar de ella que ejecutarla.
Tras ayudar a crecer a startups y corporates desde la experimentación en sus productos digitales, Product Hackers ha aportado resultados pero, sobre todo, aprendizaje: metodología, cultura y mentalidad.
En este webinar trataremos de identificar los principales retos a los que se enfrentan las Startups, Scaleups y Corporates que adoptan metodologías de experimentación y cómo se pueden superar. 3 ponentes, 3 tipos de negocios y mucho conocimiento.
Your website analytics tells you the 'what'—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the 'why.' Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
Converting with Comedy: Research Parallels for CROVWO
Great ideas can come from anywhere, and as a CRO, your job is to spot, filter and lead quick execution around them for when they do appear.
Join Viket Benzesin, who is experienced in both research and stand-up comedy, as she delves into the unexpected similarities between these seemingly unrelated areas. This entertaining webinar offers a high-energy exploration of how humour and research intersect, providing a unique perspective on the intricacies of Conversion Rate Optimization (CRO). From punchlines to profit, discover how leveraging humour can upgrade your CRO strategies, making the journey from data to conversions an enjoyable and enlightening experience.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
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Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...faugserv
PI ( Your Personal AI ): Global mining Crypto currencies FREE on your mobile phone with awesome social capabilities.
Hey there, great to meet you. I’m Pi, your personal AI.
My goal is to be useful, friendly and fun. Ask me for advice, for answers, or let’s talk about whatever’s on your mind.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
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2. 2
What I do day in, day out?
“Look at session recordings &
heatmaps of mobile apps of our
customers and suggest them UX
improvement ideas”
Little about me
12+ years of managing and marketing
websites and apps, for B2B & B2C.
Piyush Sharma
Product Marketing, VWO
3. 3
Cycle of a mobile app’s doom
New user sees your
app store reviews
Downloads app Encounters bad UX
Uninstalls app
Leaves bad review
User churns and
chance of getting new
users reduce
79% of users check ratings and reviews. Increasing your star rating from 3 to
4 stars can lead up to an 89% increase in your app’s download rate.
(Source)
7. 7
Look into your quantitative tool (e.g
- Mixpanel, Moengage, GA)?
But…
You would only see charts, metrics
and numbers. Not the reasons
behind numbers.
What are your options?
Why users drop off?
Why users ignore features?
Why users STRUGGLE?
7
8. 8
Wait for them to say
something? Only 1 in 25 unhappy
customers complain
directly to you.
Source: Esteban Kolsky Research
What are your options?
App store reviews
Support emails
Moreover, lot of to and fro with
the user to understand issue.
8
9. 9
Deal with conscious
(biased) responses. While
the app is used with
subconscious instincts.
What are your options?
Ask them directly?
Surveys
User interviews
9
10. 10
Limited data set
Pretty expensive
What are your options?
Observe a few users
behind their shoulders?
User testing
Focus groups
10
11. 11
Watch session recordings to
see experiences of your users
using your mobile app like a
replay.
As if you are standing behind
their shoulders.
Your best bet
11
12. 12
App Not Responding: Instances
when app stopped responding.
Play recording →
The most obvious culprits for disrupting UX
App Crashes: Instances when
app crashed but crash logs don’t
show a clear picture.
Play recording →
12
13. 13
How different user cohorts respond?
How users are behaving on new app
version
How new vs returning users
compare?
How users from different
geographies behave?
What if you want to find out reasons
for low engagement sessions?
Check it out →
13
14. 14
How about other events?
Important events in the user journey
Add to cart? Checkout?
Upgrade plan?
14
15. 15
Heatmaps
How users interact with an app screen?
15
Which are important areas?
Which areas are ignored?
Important for streamlining UX
CTA placements
Eliminate unnecessary elements
Identify new clickable areas
16. 16
Ask the “why” questions, get answers, keep optimizing
Why my users not engaging with the new search filter?
Why do users add products to cart but don’t buy?
Why are users not subscribing to premium plan?
And more…
Why are users not completing onboarding?