Project Level is a early-stage legal tech startup developing AI-powered tools to promote impartial outcomes and scale access to justice for underserved groups. Founded by Annika Eriksson, the company aims to level the playing field through technologies like eDiscovery, case law research and document automation.
The presentation outlines the immense justice gap created by a lack of access, introduces Project Level's solution approach, and provides details on the total addressable market, business model, product roadmap, traction to-date, intended use of funds from a $500k seed round, and key milestones over the next 12 months.
By tapping AI and scaling self-help resources, Project Level believes it can have a meaningful social impact in promoting fairness across the legal system. The founders are seeking guidance and investment from new partners to help fulfill their mission.
This deck serves to introduce investors to the opportunity and solution, as well as the credentials and vision of the founding team. Feedback is welcome as they look to refine their approach. Interested parties can learn more by contacting Annika Eriksson at erikssona@icloud.com.
Leveling the Playing Field with AI-powered Legal Tech
1. The Justice Gap
The Justice Gap refers to the lack of access to justice, resulting in over 10 million civil legal issues going
unaddressed annually. This disproportionately affects underserved groups, particularly low-income
individuals. The current justice system's lack of impartiality and fairness further disadvantages these
already marginalized groups. The systemic biases in the justice system contribute to the ongoing injustice
faced by underserved communities.
2. Introducing Project Level's Solution
At Project Level, our mission is to address the lack of impartiality in the courts and promote fair outcomes
for underserved groups. We believe that with the right information and assistance, self-represented
litigants can effectively advocate against predatory actions by powerful entities. To achieve this, we are
developing AI-powered legal tools that promote fairness, impartial outcomes, and reduce barriers faced by
self-represented litigants. Our technologies include eDiscovery, case law research, and document
drafting.
3. Total Addressable Market
Our target market includes pro bono legal organizations, public defenders' offices, and self-represented
court litigants seeking impartial solutions. With over 10 million annual civil legal issues in the US alone,
we have a significant market opportunity estimated at $20 billion. Furthermore, the growing problem and
adoption of legal tech solutions project a 15% compound annual growth rate (CAGR). We plan to validate
our product with our target markets.
4. Business/Revenue Model
Our revenue model consists of a SaaS subscription for organizations such as pro bono legal
organizations and public defenders' offices. For individuals, we offer one-time fees for using our services.
We also foresee potential future opportunities through paid upsell services or integrations into court case
management systems.
5. Early Traction
Although we are in the early stages of development, we have gained significant traction and validation
from key stakeholders in the legal industry. We have received positive feedback and interest from
potential partners and users, highlighting the demand for our AI-powered legal tools.
6. Product Roadmap
Our current focus is on brainstorming solutions, developing a minimum viable product (MVP), and
expanding our technical capabilities. We have a clear roadmap for the development and enhancement of
our AI-powered tools to meet the needs of our target market.
7. Founder: Annika Eriksson
As the founder of Project Level, Annika Eriksson brings a strong technical background with a Masters in
bioinformatics and past experience providing data analytics consulting services. While she doesn't
possess formal legal training, her personal experience of defending herself in two foreclosure cases has
provided invaluable insights into the challenges faced by self-represented litigants. Her technical skills,
coupled with the passion born from her lived experience, give her a unique perspective and strong
motivation to drive Project Level towards success.
8. Use of Funds & Projected Milestones
The funds raised in our $500,000 seed round will be allocated towards product development, pilot
programs, networking with additional organizations, marketing, and business development. Our goals
include expanding our product offerings, conducting successful pilots, and growing our team. Within 12
months, we plan to expand to 10 partner organizations and incorporate.
9. Projected Milestones
Our projected milestones within 12 months of the seed raise include pilot expansion, alpha launch,
incorporation, and early team hires. These milestones are crucial for our growth and establishing a strong
foundation for Project Level.
10. Financing Terms
For financing, we are open to a convertible note with a 20% discount or a SAFE (Simple Agreement for
Future Equity) with a 20% valuation cap. We anticipate potential partnerships with accelerators in the
future and seek the guidance of new VC partners and resources to fulfill our mission.