How do we expose ourselves online? How do we choose our online friends? Results from a new kind of online sociological survey Dominique Cardon. Stéphane Distinguin. Daniel Kaplan

A new kind of sociological survey What do we let others know/see about ourselves on social networking sites? How do we relate to others depending on what they tell/show? Hide the survey behind a game Use images rather than questions Viral diffusion Publicly available data

What do we let others know/see about ourselves on social networking sites?

How do we relate to others depending on what they tell/show?

Hide the survey behind a game

Use images rather than questions

Viral diffusion

Publicly available data

14,000

"" VALUES "U" VALUES 74% 8% 10% 8% 41% 13% 10% 36% 35% 23% 23% 20% 58% 33% 3% 6% 38% 38% 20% 5% 65% 19% 6% 9% 47% 45% 5% 3% 15% 12% 12% 61% 28% 23% 11% 38% 16% 16% 37% 31% 22% 10% 16% 52% 29% 19% 7% 45% 20% 48% 12% 20% 8% 32% 21% 29%

Traditional Immodest Exhib' Trash / Playful

Traditional Both genders, all age groups Conservative and center Heterosexual Religious Higher social status All school levels Facebook/Copains d’avant Exhibitionnists Male <30 years old Liberal Bisexual Nonbelievers All social classes (+ popular) Low to average education levels Myspace/Blogs Immodest Men <25 and 41+ years old Conservative Homosexual Nonbelievers or not observant Low social status Low level of education DailyMotion/Myspace Needs further analysis

Traditional

Both genders, all age groups

Conservative and center

Heterosexual

Religious

Higher social status

All school levels

Facebook/Copains d’avant

Exhibitionnists

Male

<30 years old

Liberal

Bisexual

Nonbelievers

All social classes (+ popular)

Low to average education levels

Myspace/Blogs

Immodest

Men

<25 and 41+ years old

Conservative

Homosexual

Nonbelievers or not observant

Low social status

Low level of education

DailyMotion/Myspace

Anne-Carole 6014 34, heart surgeon, straight, non-observant christian, green Lilian 4251 Übercool photographer, 34, atheist, moderately liberal Judith 3901 School teacher, literature enthusiast. 29, lesbian, atheist, left-wing activist Tabata 3567 Graphiste de 24 ans. bisexuelle. athée et politiquement au centre Tristan 1440 C'est un assistant marketing d'une boîte d'informatique de 28 ans. est hétéro. athé et libéral. Ravachol 1429 Cuisinier dans la marine. il est hétéro. anarchiste et adore les voyages. Il a 52 ans Martine 1356 Mother at home, straight, christian, green, 47 Kevin 1157 23, mechanic, loves tuning, straight, does not vote, non-observant catholic 1 . Economic capital + + + - - - 2. Cutural capital + + + - - - 3. Network capital + + + - - -

In summary Self-exposure is a rather controlled strategy… Not random Not determined by technology itself Rather by how much we wish to extend our circle of contacts Social networks are not the great equalizers People tend to choose &quot;friends&quot; whose profile is similar ro theirs, especially in middle and upper classes Lower class profiles are only chosen by lower class respondents Upper class profiles are in control mode rather than extension mode

Self-exposure is a rather controlled strategy…

Not random

Not determined by technology itself

Rather by how much we wish to extend our circle of contacts

Social networks are not the great equalizers

People tend to choose &quot;friends&quot; whose profile is similar ro theirs, especially in middle and upper classes

Lower class profiles are only chosen by lower class respondents

Upper class profiles are in control mode rather than extension mode

What next? Research papers in 2009 Open access to raw data: Q2, 2009 Other countries and languages More game-surveys to come on Sociogeek.com http://sociogeek.com Results : http://sociogeek.com/resultats

Research papers in 2009

Open access to raw data: Q2, 2009

Other countries and languages

More game-surveys to come on Sociogeek.com

http://sociogeek.com

Results : http://sociogeek.com/resultats