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Great Presentations Are Like Ads by @slidecomet @itseugenec @kaixinspeaking

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Great Presentations have features that resemble great ads. It's all one big package that hit hard and strong! …

Great Presentations have features that resemble great ads. It's all one big package that hit hard and strong!

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More in: Design , Business , Technology
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Transcript

  • 1. GreatPresentationsare like Ads
  • 2. There in are Rs 3 n Advert isi g
  • 3. These can beApplied toPresentations too.
  • 4. 1 REACTION Grab Their Attention
  • 5. Ads are BriefJust enough to coverwhat’s important.
  • 6. Much like The Creative Brief:how Preso Slides should be
  • 7. But they stillIntrigue& Interest.
  • 8. Ads are glan ce media.
  • 9. Applies to Slides too. Keep it simple.
  • 10. A Visual should conveythe message in: 3 Seconds
  • 11. It should also:InjectDramato capture attention
  • 12. That’s whereImages & Typecome in a
  • 13. Ad/Slide Type Image Impact
  • 14. 2 RELEVANT Knowing the Audience
  • 15. Advertsusually target a specific group& their needs. um ! Y
  • 16. To find yourHookFirst, understand the fish. Y uck!
  • 17. Choose yourOne KeyMessageto bring across
  • 18. Build EmotionalConnectionthrough human stories
  • 19. Nothing helps consumersfeel connected to an ad or presentationlike a Good Laugh& tugging at theHeart Strings- Nielsen Research
  • 20. 3 RESPONSE Make Things Happen
  • 21. Aim toInfluencetheir behavior
  • 22. Change their attitudes
  • 23. What do you want them to:Think
  • 24. What do you want them to:Think Act
  • 25. What do you want them to:Think Act Feel
  • 26. Adverts Presos React Cover Slide Relate ContentRespond Call to Action
  • 27. Adverts Presos React Cover Slide Relate ContentRespond Call to Action Don’t forget this!
  • 28. Let us help youSizzle up your next preso Like this pair of nice briefs
  • 29. Drop us a Message! @slidecomet fb.com/slidecometinfo@slidecomet.com
  • 30. That’s It! Thanks for Viewing!Here’s Some Credits Some symbols from the Noun Project Inspirations: Ethos3 Emiland De Cubber Nancy Duarte Finding Nemo Burger King
  • 31. Click the Fish Click m e!To Download Deck