Supply and Demand• To develop a thoughtful and perceptive awareness of the fact that the film industry attempts to put the public under considerable pressure to buy their products• To realise that as fans and consumers the public may be able in turn to exert considerable influence over the film industry
Key information I must know about to answer thisquestion. Industry Audience The relationship between the two and who is more powerful in driving the industry. The impact of new technologies in the industry The effect of other industries and the availability of Bollywood, Independent and Low Budget films
The creation of demandEarly 1900s going to the cinema as a form of entertainment came to be acceptedsocially, normal everyday experience. Film is today only successful in those countriesthat embraced film technology and film as a commercial enterprise. Attract people tomake money!what they might have seen!
Picture Palaces by 1910
The popularity of cinema• Cheap entertainment• Large non english speaking communities- silent films perfect.• By 1930 65% once a week; 80 million visits a week• Even in economic depression 60%
Today• USA 27 MILLION PER WEEK• UK 3 MILLION PER WEEK
The nature of the cinema experience
Why listen to stories?
Your cinema going experience• Do you ever go to the cinema alone?• Do you always go with the same people?• How does going alone differ to going together?• How do you decide what you are going to see?• When did you first go to the cinema? What did you see? Who took you? What can you remember about the experience?
High brow vs Low brow
Decline in cinema2005 cinema admissions fell by 5% in theUKFell by 9 % in USA across Europe evenworseWHY?
Changing patterns of consumption• Films are no longer only available in the cinema!!• Computer• On line subscription• Consoles• Pay for view• DVD buy/ DVD hire
Survey 20 – 301) How often do you go to the cinema?2) How often do you watch films on terrestrial TV3) How often do you watch films on cable/ satellite?4) How often do you pay –to – view?5) How often do you watch films on DVDs?6) Where do you watch films on DVD and on what type of DVD player?7) Do you watch films online?8) Do you watch illegal download sites?9) Do watch films on your xbox/psp ?10) Do you like watching films at the cinema better than on DVD, give a reason for your answer