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How to Pitch

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Short presentation about how to pitch your business idea and about what the imprtant things to remember are.

Short presentation about how to pitch your business idea and about what the imprtant things to remember are.

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  • Transcript

    • 1. Pitching with Impact Sascha Klement, Christian Styger, Lulzim Lecaj 30.05.09 - MAS - HTW Chur 1
    • 2. P professional now what you want: I information Go Big or go small T training C convince and get on the investors Radar H handout, Q&A 2
    • 3. P professional • 10 Slides I • 20 Minutes: 7‘ (P) + 13‘ (Q&A) T • 30 px Font Size • logo & graphics C • in english H • 1 Bullet level 3
    • 4. reduce it to the max: P Slide 1: Event and Logo 2: The Problem I information 3: The Solution T 4: Magic USP 5: Market C 6: Business Model 7: Roadmap and Milestones H 8: Financial Overview 9: Financial Offer, Exit 10: Q&A 4
    • 5. P • practise ³ - always pitch I • elevator pitch (30 sec) • prepare well the Q&A part T training • spread positive energy C • don‘t use a pointer • don‘t turn around H 5
    • 6. P • be authentic I • anmiate yourself - not your slides T • do not lie - be honest • be open C convince • be passionate H 6
    • 7. • distribute handouts before P • slide 10 is the Q&A and it‘s the I central master hyperlink slide T C • add hyperlinks and use them H handout, Q&A • don‘t forget the return button • lead your team by involving it 7
    • 8. Businessplan first pitch • attract investors then plan • attract business partners • structure ideas and push decisions • test the feasibility 8
    • 9. Businessplan • Elevator Pitch 30 sec how to start • Investor Pitch 5-7min, 10 Slides • Businessplan, 20 Pages • Executive Summary, 1-2 Pages • Teaser 8-10 Pages • Add. documents, no appendix 9
    • 10. Businessplan • it‘s never up to date take care • keep a version for six months • not to be carved in stone • it‘s better to make mistakes on paper • make business planning manageable • be prepared for questions and criticism 10
    • 11. Businessplan • Executive Summary decision • Product / Service made crucial content • Management (Who is who) hitlist • Marketing (who else?) • Business Model • Roadmap and milestones • Opportunities and risks • Finance 11
    • 12. Q&A pitch businessplan the audience cover investor pitch teaser sales pitch exec. summary partner pitch businessplan q&a session appendix 12
    • 13. thank you for your attention 30.05.09 - MAS - HTW Chur 13
    • 14. Businessplan • 8-10 Pages • complements the Executive Summary teaser • for broader distribution then the complete plan • created for the first-level screening process • to protect the confidental proprietary back
    • 15. Pitch audience • Answer the little man • know your audience, make research • observe the 10/20/30 rule back
    • 16. Pitch audience • Answer the ,so what‘ questions • bring in a good athmosphere • know your audience, make research • observe the 10/20/30 rule back
    • 17. Pitch • title • problem • solution investor • business model pitch • underlying magic / USP • marketing and sales • competition • management team • financial projections and key metrics • current status, roadmap back
    • 18. Pitch • title • problem • solution sales • sales model pitch • technology • demo • competitive analysis • management team • next steps back
    • 19. Pitch • title • problem • solution partner • partnership model pitch • underlying magic • demo • competition • management team • next steps back
    • 20. Businessplan executive • Brief overview of the most important summary • describes the idea clearly • quality decides if rest is read • most important document! back
    • 21. Businessplan • to answer all questions one might have max 20 pages • forces the management to think its strategy • used for communication • do not add an appendix back
    • 22. Businessplan • refer to seperate documents in appendix the businessplan: • financial details • market studies • tech. details • other additional documents back
    • 23. Businessplan •has to look good, but not too good •spiral binding cover •cover with name, address, phone no. •copy no, version and date •table of contents, page no. •no typos, bad grammar, spelling •no technical language back

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