1. NEWS RELEASE
Thursday 11 September 2014
Surry Hills welcomes award winning, Melbourne boutique
fitness group, KX Pilates
Melbourne’s first high performance pilates group, KX Pilates, opens its flagship Sydney
studio in Surry Hills, Sydney, on Monday 15 September.
KX Pilates offers a fast paced, high intensity body toning workout, and is favoured by
celebrities including; Natalie Bassingthwaite, Nadia Bartel, Samantha Lane and Carrie
Bickmore.
Based on the success of the business model south of the border, KX Pilates is
expanding nationally, commencing with Sydney.
Founder of KX Pilates, Aaron Smith, and his life and business partner, Andi Fiorenza,
moved from Melbourne to Sydney in April 2014 on a mission to open the first Sydney,
KX Pilates studio by September 2014.
After doing some research, they decided on Surry Hills and within weeks had settled on
a location and brought in the builders.
Smith said, “I started KX Pilates in Malvern, Victoria in 2010. In 2014 we have 12
studios in Melbourne, so I (we) have a good feel for the style of clientele and the best
locations. Surry Hills was a natural fit for our brand”.
Fiorenza said, “We’re very excited to come to Sydney and launch the KX Pilates brand.
Our Melbourne clients are constantly telling us that they see real results with KX Pilates,
so we can’t wait to start hearing the same in Sydney, especially with summer fast
approaching”.
Prior to starting KX Pilates, Smith spent time in LA and London, searching for the next
best thing in fitness and came across a style of pilates called ‘Dynamic Pilates’. He
spent two years as a head trainer at the exclusive Beautcamp Pilates Studio, in
London’s trendy West End, working alongside A-list celebrity trainer, David Higgins. In
2009 he decided it was time to return home to Australia, determined to open his own
‘dynamic pilates’ studio.
Since 2010, Smith has worked hard to build the ‘KX Group’, now comprising a mix of 12
company owned and franchised studios across Melbourne offering various fitness
options including; pilates, barre, yoga, run and international retreats.
KX group recently won “Service Business of the Year’ at the 2014 Australian Start-up
Awards. Smith was also a finalist for “Entrepreneur of the Year” at the same awards.
In the same week that the Surry Hills studio opens, KX Pilates will be recognised as a
one of 50 top Australian Small Businesses at the 2014 Crowe Horwath SmartCompany
Smart50 awards (being held in Melbourne, Wed 17 September).
"The KX Pilates workout speaks for itself. The buzzing studio atmosphere and
exceptional service that KX offers will allow clients to feel the KX difference and
personal touch that we are renowned for. Not to mention our beautiful, architecturally
designed studio. We look forward to the difference we can make in Sydney, helping

2. people get fit and healthy in a fun environment”, said Smith.
ENDS
http://www.kxpilates.com.au
For more information on Aaron Smith please click here
For all interviews and enquiries, please contact Samantha Dybac
e: sjdybac@sammway.com.au p: 0411 251 373
For a limited time, KX Pilates Surry Hills, is offering complimentary classes for interested
media, celebrities and influencers.
Location: KX Pilates Surry Hills is located at Level 2, 103 Foveaux St, Surry Hills NSW
2010
Opening Customer Special: 5 classes for $50 to be purchased before 22 September
2014 and valid for 3 months from date of purchase.
Social Media
Facebook: @KXPilatesSurryHills
Twitter @KXPIlates #KXSydney #KPilates #DefineYourself
Instagram; KXPIlates
KX Pilates Surry Hills will have an official Launch Party, Wednesday 22 October, 6-8pm.
For further details, please enquire.