3. Brand Values
• De’Longhi Vision and Mission
• De’Longhi will be recognized as the global market leader in coffee, comfort and selected kitchen and homecare . To offer consumers innovative home
appliances with a distinctive combination of style and performance
• To take an international approach to product development appealing to different cultures and living environments through committed people who are
passionate about driving the continuous success of the brand
• De’Longhi Brand Values
• Intuition -An intelligent approach to product innovation and commerce inspired by insights from households around the world, the De’Longhi
family’s entrepreneurship and commitment to new ideas.
• Strength (of character) -The brand provides assurance, clarity and integrity and is committed to improving the comfort and quality of daily life.
• Italianity- Manufacturing domestic appliances since 1974 (with origins at the begining of the century), De’Longhi is an Italian family public company
operating with a unique combination of entrepreneurial energy and understated style.
• Manufacturing heritage-We are born “to do” and are passionate about innovating and making high quality home appliances.
• De’Longhi quality is: we make products that are renowned for their performance, reliability and are a joy to use.
• De’Longhi innovation is: Special -We are committed to consistently providing “something special” in our products, technologies and approach to markets.
• De’Longhi design is: Distinctive -We design functional products with elegant lines and innovative colour combinations, finishes and materials, adapting to
different cultures and household needs worldwide
• De’Longhi Product Attributes - Every De’Longhi product comes with “something special”
• Strong and consistent branding “Easy to use” products that perform beautifully
• Innovative combinations of materials and finishes
• Well-managed colour palette within each product category
• All major touch points communicate assurance and quality
• Signature features reflect De’Longhi’s Italianity and manufacturing heritage
4. Brand Values
• De’Longhi Brand Personality
• We are imaginative, enthusiastic and accessible to multi-cultural audiences
• We demonstrate strength of character, practicality and resourcefulness
• We show good taste and elegance, without arrogance. As an authentic Italian family, we are proud to put our name on products for the home
• De’Longhi Brand Territory
• The authority in coffee, comfort and selected kitchen and homecare categories.
• The De’Longhi brand appeals to discerning consumers seeking a strong combination of style and performance to suit their different cultures, lifestyles, environments and homecare routines.
• De’Longhi Brand Proposition
• When we talk about De’Longhi, we say:
“A De’Longhi product will always turn ‘the everyday’ into something special”
De’Longhi quality, innovation and design turn daily routines and home comfort requirements into more pleasurable experiences
• De’Longhi Brand Essence
• Every De’Longhi experience should feel: Better Everyday
5. Coffee
• COFFEE MAKERS
• Bean to Cup
• Pump Espresso
• Nespresso
• Nescafé Dolce Gusto
• Filter Coffee
• Combi Espress-Filter
Coffee
• Grinders
• Coffee Accessories
• LatteCrema System
Kitchen
• KITCHEN APPLIANCES
• Electric Ovens
• Kettles
• Toasters
• Deep Fryers
• Low-Oil fryer and
Multicooker
• BREAKFAST COLLECTIONS
• Scultura
• Icona
• Vintage Icona
• Brillante
Comfort
• AIR TREATMENT
• Dehumidifiers
• Air Purifiers
• PORTABLE HEATING
• Oil Filled Radiators
• Convector Heaters
• Fan Heaters
