The Farm is a music park that aims to connect people with the outdoors through live music events. Its branding focuses on feeling natural. The name "The Farm" is easy to remember but also easy to forget. Logos being considered follow a simple, rough farm-style to convey a natural feel and draw attention to healthy living. The mission is to provide an unforgettable live music experience in the great outdoors. The tagline "Not your ordinary farm!" conveys that The Farm offers music alongside the usual farm activities.

1. The Farm-Music park

2. The Farm
The focus of our branding is to connect with the
outdoors
Keep it natural
Get people in an exited about outdoor events

3. Strengths and weakness
The Farm is a Generic name
Easy to remember also means easy to forget
Short, Sweet, and to the point. People prefer it

4. Protection and rights
It can be protected in the entirety “The Farm-
Music park”
This would be classified as a descriptive brand
logo.

5. Logo
Examples:
Follows through with the thought of the farm
Simple rough logos
!
Lets you know music is involved

6. About the logo
The ideas so far for the logo are rough and slack
to say the least.
we want to try for a more natural Farm-ish feel,
even if its just a more earthly logo.
The basis for the next logos will really focus on
the green movement and draw attention that
way. We promote healthy lively living and the
logo should show that.

7. Competition
Strong
branding
Easily known for
what it is.
Just plain
awesome

8. Beliefs and corporate morals
We believe in driving home the feeling that a live
event shouldn't feel like your sitting at home
listing to the artist.
We want to promote talent and great music.This
means to play our venues means NO backing
tracks,Pro-tools, or auto-tune during live
performance.
Simply, If you can not sing or play just don't!

9. Mission statement and tagline
Mission statement:
When you go to a show or concert, no matter if you attending or the ones putting
on the show there is a need for good sound and an atmosphere to match. The
great outdoors and the love of music, family and friends bring people together for
an unforgettable experience at The Farm. You can go home knowing you just saw
real talent.
Tagline:
Not your ordinary farm!

10. A little bit about the statement and
tagline
The mission statement is more of a way I feel about live
music. I try to express how sad it is to go see an act live
and they have to play backing drum, bass, guitar tracks
and god forbid Auto-tune because they really don’t have
the talent. In essence its like paying a surgeon over and
over again to kill all his patients and then be called the
greatest doctor in medical history. You sure as hell
wouldn’t go to that guy or pay him in the real world but
we continue to support artists that can not even preform
the music they couldn’t even write live.

11. The Farm